Leagas Delaney

Does the hype behind AI add up? According to a recent report by Goldman Sachs, the huge investment in developing AI technologies may never be returned. So, is AI something agency leaders should be taking note of and investing in? Leagas Delaney CEO, Gareth Davies, shares his thoughts with The Drum on why understanding the significance of this technological revolution shouldn’t be seen as ‘gambling’ on agencies futures, but rather ‘protecting their right to have one.’ (subscription required) https://lnkd.in/eye3e5vp

“Luxury brands have a tricky tightrope to walk when it comes to phygital, needing to balance exclusivity with availability and timelessness with innovation. They need to amplify, not dilute, their brand’s heritage and identity while keeping in step with the digital requirements of a modern world.” Leagas Delaney’s Strategy Partner, Alice Schaffer, writes for NewDigitalAge on what’s next for Luxury’s ‘phygital’ future. https://lnkd.in/eQtnBANB

We were delighted to welcome students from Northwestern University, Illinois, to the Leagas Delaney cinema room earlier this week. Our CEO Gareth Davies and Managing Partner Jacob Goodman gave talks on the fast-changing advertising landscape and the role that tech will play in its future.

How will AI change the process of marketing across the funnel? Our Leagas Delaney CEO Gareth Davies (writing for Advertising Week), explores how AI is opening up interrelated possibilities in both efficiency and effectiveness for progressive marketers.

Our Strategy Partner, Alice Schaffer, shares her thoughts on why advertising ‘that touches a nerve and stands the test of time’ is more effective than jumping on the next creative bandwagon. Thank you to The Drum for including Alice’s thoughts - to read the full article on “Should ads follow trends and tropes or is it simply lazy creative?” click on the link below (subscription required). https://lnkd.in/en_9NzRQ

AI - its adoption, benefits and apparent dangers - continues to be a subject of debate at boardroom tables, as we grapple with arguably the biggest change to modern living since the digital revolution. Leagas Delaney Managing Partner, Jacob Goodman, looks at the evolutionary role of the advertising industry and the skills required to thrive in this new age of AI. https://lnkd.in/emaCegf2 #ai #advertisingagency #digitaltransformation

Is the rise of in-housing an 'existential threat to creative agencies or an evolutionary opportunity'? Leagas Delaney CEO, Gareth Davies explores the ways in which progressive agencies might respond and why technology is central to any answer.    To read Gareth’s full article in Campaign UK, click the link below: https://lnkd.in/ebCnuvEa

After being amongst the winners in last year’s AAR New Business rankings, we’re proud to feature strongly again this year. Leagas Delaney appears in the top eight in FOUR categories and is 2nd in ‘Most Rostered Opportunities’. We continue to be grateful for the Clients who wanted (and backed) a ‘Different Breed of Agency’ and of our talented team who continue to work so brilliantly to deliver on our promises. https://lnkd.in/eirrR4zX

Calling all Account Handlers! We're looking to hire at a range of levels across our team. If you're an ambitious Account Director, Manager or Executive, we’d love to hear from you. Get in touch at hello@leagasdelaney.com

Isio is ‘Born to Better’. For the last two years, our team here at Leagas Delaney has worked with Isio to help bring their unique purpose to life. It’s a business that is going from strength to strength and a partnership that we continue to be enormously proud of. Congrats to the amazing team there who continue to make it happen - Jacqueline M., Caroline van Marle, Lauren Maguire, Andrew Coles & Lee Jagger #borntobebetter https://lnkd.in/e_zFiN6r