Brands are increasingly asking how creative agencies are responding to AI. The answers provided will shape futures - but there are lessons from the past that may well point to what type of future. Thanks to The Drum for featuring my thoughts.
As Marketers begin to prioritise AI credentials in reviews, how can agencies stand out and distinguish themselves? "It's useful to draw parallels with the way that agencies responded to the arrival of 'digital’”, comments Gareth Davies. “...The rise of Al is another profound moment of change, with consequences for our services, teams and commercial models. The risk for agencies is that they productise their response to Al, in the same way many did with 'digital, rather than understanding that the level of change is, once again, more fundamental to how we all operate." To read The Drum’s full article on “Clients want to know about agency AI capabilities. How can you stand out?” click on the link below (subscription required). https://lnkd.in/gwFUtXwc
