Great article by Jacob Goodman, Managing Partner here at Leagas Delaney for Advertising Week - well worth a read. It tackles head on the likely impact of AI, and other technologies, on the advertising industry (and in particular its talent). Much of what makes our industry great is in here along with a number of valuable perspectives on how to position yourself for a changing future.
AI - its adoption, benefits and apparent dangers - continues to be a subject of debate at boardroom tables, as we grapple with arguably the biggest change to modern living since the digital revolution. Leagas Delaney Managing Partner, Jacob Goodman, looks at the evolutionary role of the advertising industry and the skills required to thrive in this new age of AI. https://lnkd.in/emaCegf2 #ai #advertisingagency #digitaltransformation
Insightful read on the intersection of AI and advertising – it's fascinating to see how the industry is evolving to embrace these technological advances.