Gareth Davies’ Post

Rison is undeniably right when he says that research makes advertising better (I also think he has shares in System1). What it does is to take ego out of the whole process and put consumers at the heart of it. When people think they know how consumers will respond to an ad they are setting themselves up for a disaster at some point, Pepsi and their startlingly tone deaf BLM ad comes to mind. All parties to making ads have their own agendas, from winning awards to boosting their own profiles. As impartial voices in the room researchers need to be listened to rather than dismissed as not understanding creativity. Most ads are not pre tested. A question i have is do we believe that most ads are good, creatively strong and achieving clear defined objectives? #pretetsting #advertising #marketing #branding #pleasemakebetterads https://lnkd.in/e5ixeSy8

For all my ad nerds out there, this was a fun read. We’ve come so far…but, have we? I’d love to see how others react to these. What similarities and differences to you find in nearly 100 years of adlife? As a consumer psych enthusiast, I see so many foundational themes here still very widely used today. #marketing #history #advertising #consumerbehavior

While it's not uncommon to encounter advertisements promising to elevate a consumer's status and leave a lasting impression on others, the role of culture in shaping the resonance of such appeals cannot be understated. Learn more: #culture #business #advertising #advertisement #status #pleasure #relationships

Best ads of the decade (so far)? Creative Bloq have gathered the best of the best. Elliott Starr joins other industry experts to explain why these ads have broken the mould, and what made them work so well. Read more to find out which ad he's picked, showing that brilliant, insightful ideas, crafted to the hilt, don't only survive, they thrive. https://lnkd.in/eyBApP7R

Marketing Tip: Take bold risks in your ad creative. Burger King's "Moldy Whopper" campaign is a masterclass in taking creative risks. They showcased a Whopper decaying over 35 days. This challenged traditional advertising norms. It emphasized that their food is free from artificial preservatives. This unconventional approach wasn't just for shock. It showed their commitment. Over 3 years, they committed to cutting 8,500 tonnes of preservatives globally. The bold creative paid off with impressive results: ✅ 14% increase in sales ✅ 8.4 billion impressions ✅ $40 million in earned media value ✅ 88% rise in positive brand sentiment The "Moldy Whopper" is a prime example of how innovative ad creatives can transform brand perception and drive incredible results. via The Business Magnets and Janky Patel

>> Take bold risks in your ad creative > Burger King's "Moldy Whopper" campaign is a masterclass in taking creative risks. They showcased a Whopper decaying over 35 days, challenging traditional advertising norms and emphasizing their food's freedom from artificial preservatives. > This unconventional approach wasn't just for shock; it showed their commitment. Over 3 years, they committed to cutting 8,500 tonnes of preservatives globally. > The bold creative paid off with impressive results: 14% increase in sales, 8.4 billion impressions, $40 million in earned media value, and 88% rise in positive brand sentiment. >> The "Moldy Whopper" is a prime example of how innovative ad creatives can transform brand perception and drive incredible results

Can you tag a great marketer? ✅ What are your goals for the rest of 2024? Let’s go🔥

🙌 I admire the use of humor in media and advertising, as it is a skill to make many people laugh, not just one person. Since every individual has their own sense of humor, making the masses smile is something to be appreciated. 💡 Mike's, a leading ready-to-drink brand launched a bold new advertising campaign aimed at reviving humor in Peruvian advertising. Humor has become a restricted and delicate area in advertising, but this campaign blends the modern with the traditional. They are utilizing a unique outdoor strategy with QR codes on billboards that reveal humorous messages when scanned. #Marketing #Advertising #Humor #Innovation #DigitalMarketing #Branding #CreativeCampaign #OutdoorAdvertising #MarketingStrategy #MediaTrends

We often use the term "outside the box" in marketing when we want to do something that goes against the norms for the industries we support. This Burger King campaign exemplifies the power of taking bold, creative risks to challenge norms and showcase dedication to a cause. It also highlights turning something negative about your industry into a positive. It is a great model for redefining brand perception through innovative advertising strategies. #marketing  #bebold  #advertising

This is a good ad. It instantly gets the proposition across, hammers home a core brand feature, and pushes a primal emotional trigger, among other things. I used to wonder why we don’t get to see stuff like this more often. These days I’m rather convinced it’s because we’ve kissed any semblance of reality goodbye and, as an industry, subscribe to a haughty concept of original genius and creativity as the be-all and end-all of our work. The best ideas you’ll ever have will be the result of any degree of your ability to inform yourself, learn, and later re-combine in your head that what you’ve seen. Without a well-furnished mind, none of that can happen. The inane ads, the obsession with ‘purpose’ and ‘cause’ we see these days, all of it is the result of an active refusal to deal with reality—and put in the work needed to really get to know a product, an audience, and a customer. A lazy industry produces lazy advertising. Being ‘original’ for the sake of being original, well... Here’s Leo Burnett on the subject: ‘If you want to be different for the sake of being different you can always come down in the morning with a sock in your mouth.’ 😉