“Luxury brands have a tricky tightrope to walk when it comes to phygital, needing to balance exclusivity with availability and timelessness with innovation. They need to amplify, not dilute, their brand’s heritage and identity while keeping in step with the digital requirements of a modern world.” Leagas Delaney’s Strategy Partner, Alice Schaffer, writes for NewDigitalAge on what’s next for Luxury’s ‘phygital’ future. https://lnkd.in/eQtnBANB
Leagas Delaney
Advertising Services
London, England 5,974 followers
We believe in redefining desire to provoke action.
About us
We are a different breed of global creative agency. Our agency model is the modern alternative to the old agency network. We are an agile global group combining world class strategic thinking and creativity alongside industry-leading production automation. This progressive model promises our clients the advantage of faster, smarter and more cost-effective answers to the twin challenges of campaign efficiency and marketing effectiveness. Founded in 1980 by Tim Delaney, we operate offices in 6 markets (London, Hamburg, Milan, Johannesburg, Los Angeles and Shanghai). We are proud to be consistently ranked as one of the leading independent global agencies. Follow us here for updates, message us at hello@leagasdelaney.com or visit leagasdelaney.co.uk to see more of our work.
- Website
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http://leagasdelaney.co.uk
External link for Leagas Delaney
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1980
- Specialties
- Advertising, Design, Brand Strategy, Digital Solutions, Consumer Research, Integrated Communications Planning, Content, Social Media, Brand Identity, Experiential, and Marketing Consultancy
Locations
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Primary
Hend House
233 Shaftesbury Avenue
London, England WC2H 8EE, GB
Employees at Leagas Delaney
Updates
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We were delighted to welcome students from Northwestern University, Illinois, to the Leagas Delaney cinema room earlier this week. Our CEO Gareth Davies and Managing Partner Jacob Goodman gave talks on the fast-changing advertising landscape and the role that tech will play in its future.
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How will AI change the process of marketing across the funnel? Our Leagas Delaney CEO Gareth Davies (writing for Advertising Week), explores how AI is opening up interrelated possibilities in both efficiency and effectiveness for progressive marketers.
Will ‘Zero Defects’ Be the Unlikely Saviour of Creativity?
https://advertisingweek.com
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Our Strategy Partner, Alice Schaffer, shares her thoughts on why advertising ‘that touches a nerve and stands the test of time’ is more effective than jumping on the next creative bandwagon. Thank you to The Drum for including Alice’s thoughts - to read the full article on “Should ads follow trends and tropes or is it simply lazy creative?” click on the link below (subscription required). https://lnkd.in/en_9NzRQ
Should ads follow trends and tropes, or is it simply lazy creative?
thedrum.com
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AI - its adoption, benefits and apparent dangers - continues to be a subject of debate at boardroom tables, as we grapple with arguably the biggest change to modern living since the digital revolution. Leagas Delaney Managing Partner, Jacob Goodman, looks at the evolutionary role of the advertising industry and the skills required to thrive in this new age of AI. https://lnkd.in/emaCegf2 #ai #advertisingagency #digitaltransformation
The Job of Advertising in the Age of AI: Time to Thrive, Not Just Survive
https://advertisingweek.com
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Is the rise of in-housing an 'existential threat to creative agencies or an evolutionary opportunity'? Leagas Delaney CEO, Gareth Davies explores the ways in which progressive agencies might respond and why technology is central to any answer. To read Gareth’s full article in Campaign UK, click the link below: https://lnkd.in/ebCnuvEa
Is in-housing an existential threat or an evolutionary opportunity?
campaignlive.co.uk
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After being amongst the winners in last year’s AAR New Business rankings, we’re proud to feature strongly again this year. Leagas Delaney appears in the top eight in FOUR categories and is 2nd in ‘Most Rostered Opportunities’. We continue to be grateful for the Clients who wanted (and backed) a ‘Different Breed of Agency’ and of our talented team who continue to work so brilliantly to deliver on our promises. https://lnkd.in/eirrR4zX
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Calling all Account Handlers! We're looking to hire at a range of levels across our team. If you're an ambitious Account Director, Manager or Executive, we’d love to hear from you. Get in touch at hello@leagasdelaney.com
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Isio is ‘Born to Better’. For the last two years, our team here at Leagas Delaney has worked with Isio to help bring their unique purpose to life. It’s a business that is going from strength to strength and a partnership that we continue to be enormously proud of. Congrats to the amazing team there who continue to make it happen - Jacqueline M., Caroline van Marle, Lauren Maguire, Andrew Coles & Lee Jagger #borntobebetter https://lnkd.in/e_zFiN6r
After almost 4 years of challenging the status quo, we are dedicated to making 2024 even better for our people, our clients and society. Click here to experience the Isio Attitude. https://lnkd.in/gDWwnZ3U
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Leagas Delaney CEO, Gareth Davies, on the unavoidable rise of AI and those who failed to respect its likely significance in 2023, that are now ‘playing catch up’. Read Gareth’s thoughts, along with other agency leaders, on what Adland is set to experience as we journey through 2024. Thank you to Marketing Beat for the feature. https://lnkd.in/eKWUTAHi
Fireworks or budget cuts? What adland can expect in 2024
marketing-beat.co.uk