Gareth Davies

Understanding the nuances of #OOHadvertising effectiveness is crucial for maximizing impact. Talon OOH UK's research unveils key insights: simplicity and central placement are paramount, with brand logos noticed only 42% of the time. Understanding viewer behavior and optimizing creatives pre-campaign or mid-flight ensures a stronger impact for brands. 🗣 #OOHAdvertising #CreativeEffectiveness #TalonOOHUK

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What's your favourite brand jingle....? Really interesting blog this week from David Taylor building on research by Distinctive BAT into the underrated power of a jingle to drive brand distinctiveness. My current favourite is Domino's. A great example of a business that understands the importance of sonic branding in building distinctiveness, having invested consistently over recent years to create a super catchy, instantly recognisable, highly versatile brand jingle. https://lnkd.in/eft6ScuF

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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Marketers have an important role to play in building a new world of sustainable businesses that break the link between consumption and environmental and social destruction. A great piece in WARC from my brilliant strategy colleagues Georgina Murray-Burton and Frank Lawley on how brands can reduce the green gap - customers who want to buy sustainably but are currently excluded by the price premiums sustainable products often demand. #marketing #marketingstrategy #ethicalmarketing House 337 https://lnkd.in/dbSBRZ8j

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Dear Marketer, 54% of you think 2024 will be your year to ‘finally get to grips with measurement’ and that you are still held back by inadequate legacy media measurement, self-serving platform metrics and a host of new but unproven measurement currencies. On top of that, only 17% of you believe you’ve become more agile in decision making since our last study. Houston... we have a problem!!! DM me or click the link below to get a copy of the sixth wave of MediaSense's Media 2025 research study. Let’s talk, David Strome

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It’s crucial for clients to consider their role in driving change and successful partnerships if they are going to create dial-changing work with their agencies. Many marketers, however, lack formal training in agency management, which can lead to: ❌Reactive firefighting ❌Inefficiency ❌A repetitive blame culture. Discover how our Upskill programme can put an end to these issues and help orchestrate success by contacting Vicky Gillan, or click the link below. https://lnkd.in/ebqgT5CH

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Wrap-Up: Harnessing Creativity to Build Deeper Connections with Audiences Our latest session explored the power of creativity in building deeper connections with audiences. Thank you to Noel Bunting Publicis London, Lauren Dick Mail Metro Media, Seán Doyle Pinterest, and Nicky Bullard MullenLowe UK for sharing their invaluable insights on the latest trends in creative campaigns, digital, and experiential media. Watch our video where Nicky Bullard gives their top takeaways from the session >> #UKatCannesLions #CannesLions #BusinessOfCreativity #CreativeCampaigns #AudienceEngagement

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🏳️‍🌈🏳️‍⚧️🫶🏼To all the LGBTQ2S+ allies who, when asked by their clients to create a #Pride post, responded with, “Absolutely, can you tell me what the brand does to support the community?”—thank you. Challenging clients and rejecting showmanship and pink washing is crucial. I love seeing all the rainbows 🌈 and Pride posts, but what truly matters is a brand standing up and showing genuine support for their employees and customers. However, these days - Real support is what makes a difference. As for this new wave of “fear of bigoted backlash” let’s do what strategists do best, look at the numbers! 📈👨🏼‍💻- Take Marlon Wayans, for example. He caused an “uproar” after posting a happy Pride message to support his trans child. The headline read, “Marlon loses thousands of fans due to Pride post,” but in reality, he lost just 10,000 out of his 7 million followers—only 0.14%. That’s negligible compared to the support and love he garnered, deepening his public persona as a great, supportive father. So, if you’re brave enough 💪🏽 to say something, ensure there’s real effort behind it. And if you fear losing share or followers, remember that those small-minded individuals aren’t paying your bills. “And honey, if they ain’t paying yo bills, pay them no mind!” Real courage and genuine support always win. Shout out to a few great brands that do real work with the community: IKEA, Starbucks, adidas - to read what they do check out this link: https://lnkd.in/g9UYQ_db Happy pride from my chosen and real family to you and your loved ones 🏳️‍⚧️❤️🏳️‍🌈 #Pinkwashing #lgbtq #Pride #DEI #Marketing #Advertising #PR #SocialMedia #media #brand #strategy #SlayMama #BootsTheHouseDown

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"As the advertising and marketing services industry grapples with the ongoing push to hold agencies accountable for delivering growth for companies, we must also hold ourselves accountable for the emissions that we create on behalf of our clients, as part of our value chains." according to our head of ESG Regina Romeijn. Please read our 2023 ESG report below; https://lnkd.in/deVmqFit https://lnkd.in/ez45kJ9B Media.Monks #ESG

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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So here we are. The launch of our Two Degrees Below website. Like our agency, it’s been nearly a year in the making, but we’re super proud to launch the next chapter and share our journey so far.   Take a look, find out what we've been doing, the services we offer, and insights from our fabulous team.   Dive on in, we hope you dig it as much as we do.   twodegreesbelow.com   #creativeagency #changeagency #creativechangeagency #communications #businesstransformation #strategy #content

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📣 Call for Panellists! 📣 The inaugural 'Pop Culture Marketing Trends Summit' will take place at MCM London Comic Con on the morning of Friday 24th May.  It’s a free event aimed at pop culture marketers and comms professionals and those that have an interest in staying abreast of current marketing trends in the context of the rapid and somewhat challenging changes we are all experiencing. We're presenting x5 panels in a whirlwind morning schedule, all of them will be made up of experienced professionals in the following areas: - Industry: Published Media (Books, Comics) - Industry: Games - Channel: Events - Industry: On Screen Entertainment (Film, TV & VOD) - Channel: Creator Each panel will be having a discussion based on three core questions: What changes and developments are you seeing in your consumers or audiences? How do you think your sector is responding and adapting to those challenges? What do you identify as the key marketing trends as a result? So, are you, or do you know a potential panellist? A professional working in the pop culture marketing and comms sector who: - is an avid follower of pop culture marketing and comms trends with an eye on the game and finger on the pulse. - walks the walk as well as talks the talk - enjoys voicing thoughts and opinions and likes talking about them nicely with others - whose employer says it’s ok or even encourages going out and about to talk about things that have been learnt ‘in the day job’ - wants to come and hang out at MCM London Comic Con for the Friday before a bank holiday weekend If that sounds like you or someone you know drop me a line (or get them to) on here or via email (chris@experience12.com).  We’re aiming to curate the most interesting and diverse panels we can to gain as full an insight as possible for the attendees. We will respond to everyone who gets in contact but you may not finally be successful as a pannellist. If you want to get involved apart from being a panellist please feel free to give me a shout and let's have a chat.     IF YOU WANT TO ATTEND THIS EVENT (and why wouldn't you it's a legitimate business case to pop to MCM London Comic Con @ Excel to do some learning and also see fandom consumers free-range in their natural habitat!) More about how to get your mits on tickets next week.

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Is #creativity really dying as consumers are simply bombarded with ads? Or do we just need to ask better questions? In response to Omar Oakes’ recent piece on the death of creativity as a commodity, The Media Leader UK invited AC’s Dan Moseley to offer a different viewpoint. Read this latest article to see why we believe that tech can be used to improve ad performance and make everyone’s lives easier. And that means a reboot of creativity and of the whole process behind it. Get all the insights at the link in comments ⬇ #advertising #creative #media #agencies #ads #digitalads #effectiveness

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We have partnered with Mi3 to survey Australia's top marketers, gaining valuable insights into drivers and obstacles to growth. Follow the link to download the report. Let us know what you think. Jen Davidson Anthony Gregorio Paul McIntyre

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Ciel Graham, Research Director and one of the masterminds behind 'Reframe: Auto', the latest instalment of our 'Reframe' #research program in collaboration with TRA, discusses the biggest shifts in the auto industry and why marketers should care. Have we piqued your interest? Download the free report now: https://lnkd.in/gHsa2het #TheGrowthDistillery #ConsumerResearch #MarketingStrategy #CommunicationsStrategy #ConsumerResearch #AutomotiveIndustry

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This is an excellent visualisation from the DMA (Data & Marketing Association) UK of how integral maturing your approach to measurement is to delivering successful business outcomes. If you're not already planning for it, you should be. It will be one of the most significant drivers of future effectiveness for you.

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Organizational transformation is broken, with any model only delivering the goods less than 1/3 of the time. It's time for a pragmatic approach to Culture Innovation that addresses real challenges in virtual real time from the bottom up and peer to peer. > Excited to be discussing the power of Culture Innovation with Brandpie at CHARGE - Powering Energy Brands in Houston on May 16-17. > Equally excited to be discussing Culture Innovation at The Conference Board - Brand Strategy & Management Council in New York on June 3. Learn more > https://lnkd.in/gS-PKngD #culturechange #brandculture

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Awesome end to the week...thanks The Drum. Our co-founder Diana Ellis-Hill talks to The Drum about how she sees the role of CMOs changing and how it's impacting the way they operate and develop services for the future. “Our role as an agency is to lend expertise in our specialism in creative, production and culture to CMOs, so they can feel reassured and reduce their workload. As consumers demand that brands demonstrate a clear commitment to social and environmental causes, we ensure that not only our creative messaging for our clients integrate diverse perspectives, but that our own practices do too. CMOs will rely on agencies to keep them at the forefront of an increasing number of changeable responsibilities, so agencies will need to build curious and agile teams capable of navigating uncertainty with creative solutions.” Megan Price Kitty Hennessy Claire Long Mel Klapp Tori Campbell-Eldridge Meg B. Katie Halliday-Dillon Tanya Singh Alexander White Trak Ellis-Hill Be The Fox

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