AAR

Yesterday AAR CEO Victoria Fox joined Alison Orsi, Tom Sussman and Mark Sandys for the latest Uncomfortable Conversations event for The Marketing Society. With uncertainty the only thing marketers can still be certain of, this breakfast session (held in partnership with Publicis Groupe UK) interrogated whether all this unforeseen disruption has also inspired some surprising silver linings - which led to some very scintillating discussion! Did you attend? Let us know your takeaways in the comments.

📈 2024’s H1 New Business Market 📉 With the release of AAR’s new business figures for the first half of 2024, Campaign UK takes a look at the pitching landscape and the implications for agencies across marketing disciplines. Discover our findings below 👇 #NewBusiness #AgencySelection #MarketingIndustry https://lnkd.in/gQwQ8B_Z

🔥AAR x The Drum research finds that the majority (59%) of senior marketing decision-makers have made significant changes to their people, partners, processes and platforms – but are still struggling to make everything work well together🔥 With changes being made notably through team restructures, agile processes, more automation and experimenting with AI to drive creativity, CMOs are tasked with delivering business growth at the speed of change. But they have some big concerns – or ‘burning platforms’ – around how to design and build their marketing operating model. Our latest report takes a temperature check on the biggest concerns and challenges within a brand’s marketing ecosystem, and delivers insight into how CMOs are making changes to address their burning platforms to deliver growth 🙌 https://lnkd.in/eKrYY4bH #BurningPlatforms #MarketingOperatingModel #MarketingEcosystem

Want to discover the most comprehensive and authoritative data and analysis on the consulting industry? Every year the Management Consultancies Association collects data from their members, allowing them a unique understanding of the performance of the consulting sector in the UK - and last Monday AAR was pleased to attend the MCA Annual Industry Report 2024 launch. Watch the video below for a taster of their key insights from MCA CEO Tamzen Isacsson, and download your copy today. https://lnkd.in/dwqbkDn #ManagementConsulting #ConsultingExcellence

“This isn't your typical corporate training fluff 🥱” We couldn’t have put it better ourselves Kirsty Boyd! Our No Bullsh*t Leadership training course (based on Chris Hirst’s best-selling book of the same name) has been created to help strip out the snake oil and myths that so often pervade conversations about leadership. Leadership is both the problem and the solution - and we need more great leaders who can make positive, impactful changes in their workplaces. Find out more and follow our new No Bullsh*t Leadership LinkedIn page here - https://lnkd.in/e9kPida6

We were thrilled to join Grace Blue Partnership in co-hosting a fantastic evening last week, which gathered 20 amazing marketing leaders for a dinner and keynote event. Thanks to everyone who joined us to hear Sherilyn Shackell share her enlightening insights on "The Evolving Role of the CMO” and took part in lots of buzzing conversation - we look forward to seeing you again!

Tonight’s the night! After careful deliberation from judges including AAR’s CEO Victoria Fox, the winners of The Marketing Society's 39th annual awards will be announced this evening. Good luck to everyone who entered - let us know in the comments if you’ll be there! https://lnkd.in/e3jhP2TX

There is a shift away from seeing marketing as a cost rather than an investment. But while this is undoubtedly a positive, according to Hannah Astill, this has ramped up the pressure on marketers to clearly demonstrate marketing’s contribution to growth. Marketers need to build the brand if they are to see long-term success and release more marketing investment, alongside investing in real effectiveness measurement to prove the case for their marketing efforts. As noted in the DMA (Data & Marketing Association) UK’s newly released Value of Measurement report, however, even short-term campaign performance can be clouded by vanity metrics, (which can lead marketers to optimise performance to the wrong yardsticks), and we all know proving the effectiveness of traditional channels is even trickier. In fact, our own recent research reveals the vast majority of CMOs are struggling to crack the code of truly effective marketing measurement. There may be methods and ways of attributing value, but there's no silver bullet, and solutions will be unique to each organisation and their data sets. Our "Burning Platforms" report sheds some light on how pioneering brands are navigating this issue, finding innovative ways to leverage data and measurement to elevate marketing's strategic influence, and unlock new avenues for growth. To read more, download today. https://lnkd.in/eKrYY4bH #BurningPlatforms #MarketingReport #MarketingInsights

Last week, AAR Senior Consultant Cristiana Spataru FCX-I attended London’s MAD/Fest, and found plenty of wisdom to take home with her - from the evolution of in-housing to the need for more precise conversations within the marketing industry. Learn more below. #MADFest2024 #MarketingInsights #MarketingAndAdvertising

It was an absolute pleasure to co-host a dinner with a stellar group of marketers alongside Grace Blue Partnership at the Marylebone Hotel last night. Featuring an inspirational talk from the ever-impressive Sherilyn Shackell on the Future CMO, the message from the room was clear: marketing needs to leverage its full potential in the boardroom by taking direct accountability for growth, understanding the P&L, speaking the language of the board and walking in the shoes of the CEO and CFO. By becoming business leaders, CMOs can evolve into tomorrow’s CEOs. With change comes opportunity, and the collective desire to embrace the constant changes we’re seeing within the industry for the long-term benefit of marketing was palpable. It was both invigorating and motivating to share an evening with such a talented, innovative and forward-looking cohort. And extremely enjoyable, too! Thank you to everyone who attended. 🧡