Sarah Murphy

💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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The Milltown Partners team put together their latest analysis of investor communications trends, diving deep into this year's Midas List data and exploring how investors are communicating - channels, content, media strategy and more. Get the summary here - https://lnkd.in/eh9KeXe5

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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Pro tip: listen to our latest Two in Twenty podcast to learn how your content can set you apart from your peers. Link below.

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"The path to revenue is alignment" says Latané Conant (she/her) at Pavilion's CMO Summit last week. Alignment was a topic echoed in several sessions including a fantastic panel discussion with Gary Survis and Rani Hublou. CROs and CMOs need to be perfectly aligned on everything from strategy, to managing opportunities and growing customers for attaining revenue goals. This reaffirmed everything we are trying to solve for @SureRev.AI - building a platform and culture around strategy & execution alignment for GTM teams - the future of a connected GTM. Enterprises today put their corporate culture front and center as guidelines on how employees should operate and conduct themselves. It is time we also build a culture of GTM alignment - with tools, data, processes and leadership to practice GTM alignment. Kudos to Sam Jacobs and Kathleen Booth for a wonderful summit in NYC, bringing together a community eager to connect, learn, and make a difference. Pic below: Blue skies and spring in the air at Central Park, NYC #gtm #b2b #alignment #connectedgtm

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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🌟 Huge thanks to Dan Gallagher, WSJ Heard on the Street, for joining our latest 'Meet the Media' session with Brands2Life! 🌟 It was great to have Dan share his thoughts on the evolving #AI industry and the future of #streaming, exploring topics such as AI's gradual real-world impact and media consumption trends. Thanks again Dan for a fantastic session! #AI #Media #Technology #WSJ #Investment #Streaming #MeetTheMedia

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Check out Tal's interview on Page Six at Cannes Lions International Festival of Creativity to learn how we're leveraging technology to create personalized, high-impact ad solutions that adapt to evolving consumer behaviors. #canneslions #advertising #AI

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Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

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Marketing is my passion for so many reasons. From developing new strategies that bring an idea to life to finding creative ways to reach key audiences, to activating all the tools in the marketing toolbox that execute a campaign, the list goes on. Among those tools, influencer marketing is one of my favorites. Read about my thoughts on how credit unions can effectively deploy influencer marketing strategies in targeted, measurable ways in my recent interview with CreditUnions.com https://lnkd.in/dsmPiRdX #influencers #GenZ #FinancialMarketing #influencermarketing #SFFireCU #MarketingStrategies

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Very insightful podcast with Les Binet on marketing effectiveness & ad pre-testing.

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Next week (June 6!) I am doing an AMA with Sharebird on Competitive Positioning. This one will be fun. I've worked in several ultra-competitive markets and others that were more niche-focused. I've also had the birdseye view of markets forming as a CMO Analyst at IDC. On top of that I've been fortunate to learn and work with people like Paula Catoira Richard Sharp James Thomas Mindy Regnell Brian Kardon & Nipul Chokshi (among others!) who each brought a unique perspective on how to take on Market Intelligence and position your company in these markets. A few truths I believe: 1) Competitive positioning is useless without strong enablement (PS: I appreciate you Carly Christensen!) 2) CI and MI is a team sport, one person cannot own it solely, particularly in competitive markets there must be feedback loops. 3) You should try as hard as possible to tie your competitive work to revenue metrics. Many more opinions to come next week, but thanks to Alex Lopes for including me in this series and link to sign up is in the comments 🔎 🤓 🧐

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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What do you get when you bring an incredible panel of adtech and media leaders together in one room? A night of insightful discussions about how data is shaping our industry. Learn more about our TechBae x Google x Madhive event here: https://hubs.li/Q02ygSn50

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As the #RIA industry consolidates fueled by #privateequity, we at DEMANDBRIGHT are right in the middle of helping this sector transition from #marketing as a secondary priority to marketing as quantitative competitive advantage. Read more at Forbes https://lnkd.in/eUeYmp5b

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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