Anthony Campanella, MBA’s Post

What do you get when you bring an incredible panel of adtech and media leaders together in one room? A night of insightful discussions about how data is shaping our industry. Learn more about our TechBae x Google x Madhive event here: https://hubs.li/Q02ygSn50

What do you get when you bring an incredible panel of adtech and media leaders together in one room? A night of insightful discussions about how data is shaping our industry. Learn more about our TechBae x Google x Madhive event here: https://hubs.li/Q02ygSn50

DID YOU KNOW? 86% of medium and large companies consider first-party data to be the biggest driver of a business’s media strategy. Start collecting your own first-party data with the VE pixel. Visit https://vitaledge.io/ to learn more. #VitalEdge #DataScience

If your ROAS give you a scare it's time to take your campaigns from grim to great with first-party data. Learn more in Amperity's latest post

𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐫! https://lnkd.in/gws9UAjj? Learn how to leverage insights and optimize your ad performance with DataBeat's expert guidance. https://lnkd.in/gws9UAjj? #IndustryBenchmarks #AdPerformance #DataAnalytics

Having data isn't enough anymore. The smart businesses — the really smart ones — are winning faster with an all-in-one go-to-market (GTM) platform. Sure you have the contact info for your key decision-makers, but how are you targeting them at exactly the right time? You can't shoot in the dark and win business anymore and your competitors are engaging with your ideal clients first- with ZoomInfo, you know exactly when they start shopping for your services. Check out our first video below. You might even catch it on Hulu or YouTube soon! #data #zoominfo #sales

Looking for guidance on how to navigate the shifting adtech paradigm? We’ve got you covered. Join us live on LinkedIn with Kepler to break it down with tips and strategies on how you can design a first-party data forward strategy. https://hubs.li/Q01-HzP70

In case you missed it! Watch full session on 'Age of Smart Data: Will we finally move from Big Data to Smart Data?' at the unveiling of dentsu-e4m Digital Advertising Report 2024.  Experts on the panel: Dr. Ashish Bajaj, Siddharth Dabhade, Uttiya Dey, Mihhiir Lakhani, Santosh Gannavarapu Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport

Worried about attribution? No Problem! Our First-Party Data Attribution feature allows you to measure your campaign ROI with ease by linking online and offline transactions to programmatic impressions. Get clear insights and make smarter decisions. #AdTech #Cookieless