Josephine Chew’s Post

As we approach November, campaigns and progressive organizations are using new strategies to tap into the power of social sharing and influencer marketing. A recent study by Nielsen found that 88% of consumers trust recommendations from people they know – more than any other media or marketing channel.  HGL-backed companies like SoSha, People First, and Social Currant are utilizing these innovative voter contact approaches to reach voters more effectively and authentically, potentially reshaping the landscape of political advertising. These newer approaches are not just about reaching voters; they're about building trust and fostering genuine engagement in an increasingly fragmented media landscape. To learn more about new approaches to voter engagement, read our most recent blog post below.

Social media strategy for campaigns in 2024 will need to depart significantly from previous cycles to effectively target young voters. A big part of that strategy in 2024 will rely on influencer marketing. How Influencer Outreach Can Help Campaigns Reach an Influx of Young Voters In ’24

While you've heard of influencers and their impact on social selling, have you heard about the trend of deinfluencing? Learn more in this story from NBC Chicago. #socialselling #influencers #socialmedia #socialcommerce #influencermarketing #deinfluencing

Mobilizing influencers and micro-influencers is a vital strategy for engaging young voters. The future of get-out-the-vote efforts for the crucial Gen Z demographic hinges on effectively supporting, managing, and uplifting influencers within youth communities. To learn more read this article by Campaigns & Elections:

Is your company considering hiring an influencer? Where do you begin? Read our Top 4 considerations for drafting a social media influencer contract: #socialmedia #influencer #contracts #ContractsCorner #ACC #ACCDocket https://lnkd.in/emuwsE2G

I'm excited to share an article I've written about the rise of influencers during COVID-19, and why authenticity on social media is so important in a post-pandemic world. Thank you to Professor Brown at Syracuse University for your guidance, and a HUGE thank you to everyone who I spoke to when crafting this piece! Read it here: https://lnkd.in/eMbDDwux

Recent articles highlight the “deinfluencer,” the social media voices that supposedly offer expert guidance on what NOT to buy. Some of the latest media coverage, however, fails to fully examine these “influencers in sheep’s clothing.” They often are simply directing their audiences from one discouraged product to purchase another. Authentic deinfluencers, advocating #circulareconomy principles, provide helpful insights on moving away from the “cult of new” and help people find second-hand, repaired or refurbished, or upcycled alternatives. Unfortunately, the current social media economy doesn’t really reward these heroes. A good overview of the issue here. #sustainability #socialmedia

Hiring an influencer to generate holiday retail traffic? Learn 4 Key Aspects for Influencer Agreements - see our article reposted by ACC #influencers #retailindustry #holidayseason

Are influencer partnerships the inevitable future of business? "We're in an era where traditional media no longer holds the monopoly on information dissemination," says Hilary Gorbould, influencer marketing manager at Stockholm-based Redgert Comms. As social media commands more and more attention, she says, not only does it provide new channels for revenue, but it also enables businesses to precisely hit their ideal customers. "Influencer marketing allows brands to convey their message to a target demographic while hand-picking ambassadors who resonate with their ethos," says Gorbould. With the arrival of the Internet and social networks, our dependence on different websites has increased considerably, such as Tik Tok and Instagram. Taking advantage of this growing addiction, especially among younger people, large companies have exploited this opportunity on a large scale, increasingly increasing our need to buy and experience the products and services they offer. https://lnkd.in/dPHeFHps

30% of businesses prefer working with Micro-influencers. Is it time for you to start? Find out why: https://buff.ly/3PdcdA7 Need help with your social media? Call Mel at 281-701-9743! #InfluencerMarketing #Influencer #SocialMedia #SocialMediaMarketing #SocialMediaTips