Sarah Murphy’s Post

Per John Dick's What We're Seeing:  -Consumer confidence dove this week.  -People are definitely shopping more strategically at the grocery store than they did a year ago. -Support for labeling AI-generated content is widespread. -Gen Xers are increasingly turning to mobile games to alleviate stress. -Using subtitles mustn’t have much to do with hearing loss. -and more: https://lnkd.in/eWdgAZnQ #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence SEPHORA Ulta Beauty 

<< What's the NEXT NEXT GEN? >> 💬 👉 I've been asked this Q many times by brands While YPulse is known for its unique insights on Gen Z and Millennials, in 2024 we're on a mission to bring you more about under-13... GEN ALPHA! More on the next gen below. (📩 And of course you can always get in touch for more insights.)

Yes, YPulse is known mostly for insights on teens and twenty-somethings, but did you know that we're leading the charge on the under-13 set that make up Alpha and Baby Z's? Read more below.

New year, new goals 📈! It’s 2024 planning season. And we’ve got some insider intel on what’s in (and what’s out) in advertising, marketing, media and creativity from the very best in the biz (our clients)... 🔮 ⭐ IN: Thriving mindsets, Humorous creative, Mindful purpose, Cultural relevance, Respect and more rights for Creators, Queer voices and Creators leading the way, Immersive formats, Virtual worlds, Data transparency   ❌ OUT: Surviving mindsets, Sentimental messaging, Self-promotional storytelling, Tokenism, Performative moments, Binary gender roles, Third party cookies    Read more predictions from our clients DAVID New York , EP+Co, Happylucky, My Code, New York Times Advertising and PPK in Adweek ➡️ https://bit.ly/48Fg68O Quad, Ep+Co, and PPK in Digiday ➡️ https://bit.ly/3H4WBeb And verb. and HappyLucky in Ad Age  ➡️ https://bit.ly/3RE0TxW Thanks to Paul Prato, John Cornette, Raquel Bubar, Ben Hennes, Victoria Jordan, André Toledo, Tom Krell, PhD, Sarah Morris, Joshua Lowcock and Yadira Harrison for sharing your insights.  📣 What’s on your 2024 bingo card for the ad industry? Tell us below! #advertisingandmarketing #marketing #media #Creators

Keynote of Day2 at #Unboxed2023: the richness or diversity. It started with the topic of how to embrace diversity - people with disabilities on advertising of brands. What struck me? The two speakers were the best of these 2 days: very clear, very articulate, not focused on their notes just genuine. So from the outside you can see their disability or difference - but the fact is: they were awesome. That in itself made their point. Well done Amazon Ads for hosting this session.

💪 𝗦𝗧𝗥𝗢𝗡𝗚𝗘𝗥 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥 💪 "STRONGER TOGETHER" is a weekly column where IMPACT Community Services Managing Director, Tanya O'Shea, explores key issues. This week Tanya discusses the importance of modelling a balanced digital life for our children by setting boundaries and valuing real-life interactions over constant social media engagement. "The challenge lies not in abandoning our devices but in learning to coexist with them harmoniously. It’s about making conscious choices—deciding when to share a post and when to put the phone down and soak in the experience. It’s about understanding that not every major occasion needs to be broadcasted or recorded; sometimes, the best memories are those shared quietly, without the fanfare of social media." Read the full article here: https://ow.ly/tqsl50SgBj0 [Image Description: The image depicts four individuals, including two children, seated closely on a couch, each deeply engaged with their own mobile device. It's a scene captures a modern social phenomenon where personal interactions are often overshadowed by the allure of technology.] #IMPACTCommunityServices #ImprovingLives #StrongerTogether #TanyaOShea #WeeklyColumn #DigitalBalance #ConsciousChoices #MeaningfulConnections #MindfulTechUse

💪 𝗦𝗧𝗥𝗢𝗡𝗚𝗘𝗥 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥 💪 "STRONGER TOGETHER" is a weekly column where IMPACT Community Services Managing Director, Tanya O'Shea, explores key issues. This week Tanya discusses the importance of modelling a balanced digital life for our children by setting boundaries and valuing real-life interactions over constant social media engagement. "The challenge lies not in abandoning our devices but in learning to coexist with them harmoniously. It’s about making conscious choices—deciding when to share a post and when to put the phone down and soak in the experience. It’s about understanding that not every major occasion needs to be broadcasted or recorded; sometimes, the best memories are those shared quietly, without the fanfare of social media." Read the full article here: https://ow.ly/tqsl50SgBj0 [Image Description: The image depicts four individuals, including two children, seated closely on a couch, each deeply engaged with their own mobile device. It's a scene captures a modern social phenomenon where personal interactions are often overshadowed by the allure of technology.] #IMPACTCommunityServices #ImprovingLives #StrongerTogether #TanyaOShea #WeeklyColumn #DigitalBalance #ConsciousChoices #MeaningfulConnections #MindfulTechUse

[BREAKING] Our children are now immersed in the digital world, spending an average of 8 hours daily on devices, an estimated 30yrs of their lives!! Research shows that this is akin to exposing them to a R-rated movie for that long! The impact of technology on today's youth - digital addiction, isolation, is unparalleled in history. We're witnessing unprecedented emotional, social, and biological shifts due to tech exposure and we're only beginning to grasp its implications. Last week at The Wall Street Journal Tech Live event, Larissa May, founder of #HALFTHESTORY spoke eloquently about the need to drive evidence-based practices that prioritize our children's well-being in the digital age. Its little surprise, that now a coalition of 41 states and the District of Columbia are filing lawsuits alleging that Meta Platforms has intentionally built its products with addictive features that harm young users of Facebook and Instagram. Read more about this developing story here... https://lnkd.in/dWXjrz3B Jake Perez Haley Deming Jenna Coladarci Georgia Wells #HealthcareonLinkedIn #worldmentalhealthday #HALFTHESTORY #wsjtechlive __________________________ No more silos, just solutions! | Interdisciplinary outcomes uniting healthcare and wellness practices 🌟Follow our publication: https://lnkd.in/geruvmCj #HLWFAlliance #HLWFExpert #HLWF

Here's a concept that seems to be trending... "pre-internet" What? Was there such a time? Focusing on the past, even nostalgia, a good deep dive was put together by Axios on interest among members of Gen Z and others about what life was like before the Internet. And associated with that, what was it like before the ubiquity of cell phones with good cameras, constant connections, and social media (you know, what you're reading right now). At the heart of this, we're talking about a different kind of generation gap with the analog era on one side and the digital era on the other. There's no doubt in my mind that while we have gained a great deal, we've also lost some, or perhaps many, things in the would-be "evolution" of technology and our society. I say that as someone who has eagerly dived into digital media having been baptized in the analog media, as the son of a newspaperman and one who began working at a Kansas radio station when in high school many decades ago. One slice of the piece: "According to a Harris Poll published by Fast Company, "most Americans would prefer to live in a simpler era before everyone was obsessed with screens and social media." That sentiment is strongest among Gen Xers and older millennials, the poll found. Yes, but: Those same poll respondents might be in for a rude shock if they had to get through their day without a smartphone." Back to my thoughts here: I've often pondered what it might be like to get transported back to the past, knowing what we know now having to fend for one's self without instant access to information. We seemed to get by reasonably well, if not better before, but unless we're sent back to the digital stone age, there's no turning back, right? Could it be a question of seeking better balance? As a former leader of two journalism associations, I'd note that the sharp decline in local news coverage and disruption of legacy media business models has led to less scrutiny of government and important policy questions at all levels. That's a problem for our democracy. Would you turn the clock back if you could? Or are you relatively content to keep your digital connections and tools? Please share your thoughts! #internet #analog #technology

STOP SCROLLING. We need to show our children another way. Social media are the empty calories of human interaction. Designed using scientific algorithms to keep our (and most importantly our children's) attention as long as possible. Isolation from the constant window shopping of filtered and curated lives of the hundreds of "friends" has left many struggling to break free. Join UpFor https://upfor.dev/ to get back together in real life, with your people, easier than ever... No Content. No Filters. No Algorithms. #StopScrolling #FriendsOverFollowers #TheyMissYouToo #FriendsAreBetterUnfiltered #NoContentNoFiltersNoAlgorithms #MentalHealth