Monica Gauba’s Post

Alida is bringing CX and Market Research Leaders together in #nyc for an exclusive networking event! Please join us on September 19th as leaders across tech & media share their perspective on the ever-changing CX landscape, and how research orgs are continuing to produce meaningful outcomes that drive innovation & strategic direction amidst some challenging industry headwinds. I hope to see you there! Please DM if you'd like to attend and I can provide some additional details. #cx #networking #marketresearch #insights

#Sokkō by dentsu, a first-of-its-kind virtual summit that brings together the best minds across APAC!  Register here: https://lnkd.in/gSZxTxRv What are customers looking for in 2024 and what have they come to expect? More than ever, customers know exactly what they want, where to get it, and how long it should take. Based on our latest proprietary research #CXImperatives2024, there is a clear divide between what customers expect and what they experience. Uniting this chasm can be an arduous yet rewarding task for brands, if done right. But how should brands proceed to take this complex step? Is it by employing new tech? Focusing on driving transformation programs? 💡 Come learn CX imperatives to build actionable frameworks that bridge the customer expectation gap. Join our 2-day Sokkō virtual summit and take home:    •    A fresh perspective from our inspiring agenda, specifically curated so you can pick and choose the sessions most relevant to you.  •    Actionable strategies for growth and adapting to change with agility.  •    Beyond the sessions, Sokkō will provide you the opportunity to connect (or reconnect) with our experts. By special invitation, you'll get customised advice and tips to drive your brand forward in today's dynamic market.     Register now to hear from our fantastic line-up of speakers, from award-winning creative strategists, seasoned CXM veterans and C-level executives who work on the biggest brands in the world!  https://lnkd.in/gSZxTxRv   #SokkōVirtualSummit #ThoughtLeadership #CustomerExperience #StrategyInAction #VirtualEvent #InnovateWithdentsu #Executivemindset #ActionableStrategies #Growthmindset 

We're in Nashville for Pavilion #GTM2023 and the insights already shared are mind-blowing. 🤯 56% of GTM leaders think they are going to miss their 2023 sales target. Why? Misalignment. 46% of GTM leaders think they will need better alignment to succeed in the next 1-2 years. Makes sense. Today, most sales, marketing and CS teams are operating in vacuums. To drive better alignment, we need to break down information barriers and enable the entire GTM organization to work towards common objectives. But at a time when we are swimming in siloed, function-specific SaaS tools, democratizing the data is easier said than done. Enter Discern. We're on a mission to drive cross-functional alignment by connecting information across all functions of the business. Learn more at discern.io #PavillionGTM2023

Takeaways from Pavilion GTM2023 Conference: GTM MUST evolve! When asked: "who is rethinking their go-to-market strategy?" 60% of the room had a hand raised in the air. There's a REAL necessity to re-think go-to-market: 54% of GTM leaders report missing monthly revenue targets 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023] Here is a deep drive on need for sales transfromation: https://lnkd.in/du_t7PWY #salesleadership #GTM #saleseffectiveness #PavilionGTM2023 #gotomarket CRO Connected GTMfund Modern Sales Pros Pavilion RevGenius

🔍 CMOs often struggle with the blurred lines of accountability and overextending themselves when collaborating with other functions. 📉 Gartner Sr Principal, Advisory Lacretia Marsh shares how to consider which cross-functional initiatives to prioritize for marketing impact. 🌟 💡 For more marketing insights: https://gtnr.it/mktap 📚 Learn more about #GartnerMKTG: https://gtnr.it/mktg2024p #CMO #Marketing #CMOInsights #MarketingStrategy #WebinarAlert #StrategicPriorities #GartnerMKTG #MarketingBudgets #MarketingLeadership #MarketingTrends #GenAI #AIinMarketing #DigitalTransformation #Resilience #Collaboration

I'm thrilled to invite my network to the upcoming GDS Group Digital Showcase - Reimagine: The future of pipeline generation 2024. 💡 Uncover insights from 364 global sales and marketing leaders. 🎓 Learn from industry leaders' experiences. 💬 Engage in discussions to boost your pipeline strategies. https://lnkd.in/gbSUJYZz #GDSReimagine #GDSGroup #PipelineGeneration #SalesInsights #MarketingInsights

Looking forward to joining this session with Australia & New Zealand's GTM Leaders this week hosted by the team at ADAPT as we explore key areas of focus to deliver successful growth in 2024. 📈 🌏 Including detailed inspection of our local market drivers and breakdown of industry & technology buying persona challenges and goals - we will explore: - A/NZ's technology market drivers and business maturity🌏💻📊 - Research findings from over 3,000 end user business and tech executives responsible for over 50% of our GDP - Voice of Customer: What customers expect from technology partners in 2024?🗣️👥🔮 - Cross Functional Collaboration: how winning teams coordinate with insights and value for impact 🤝💡 - Mechanisms to increase qualified pipeline, accelerate conversions, and resonate with your prospects 🚀🎯🛠️ And uniquely valuable local customer insights go-to-market strategies from more than 80 GTM leaders and panelists: - Nicholas Flood, Managing Director & VP Technology, IBM Australia - Anthony Woodward, CEO, Logicalis Australia - Philip Goldie, VP & Managing Director, Okta - Jim Berry, Founder & CEO, ADAPT - Matt Boon, ,Senior Research Director, ADAPT - Anthony Saba, Executive Director, Research & Advisory, ADAPT Always rewarding to gather with our local tribe and ecosystem to explore how we can better serve our regional customers. If you haven't yet secured your seat, DM me for details. 💡 #GTMStrategy #SalesLeadership #ANZBusiness #TechInnovation #2024Goals #BusinessGrowth #ADAPTEvent #PeerLearning #StrategyAndGrowth #SaaS

Rise Above: Strategies from the #ZNetwork to Lead Digitally In a landscape shaped by digital evolution, staying #OneStepAhead demands agility and strategic prowess. Our #ZNetwork thought leaders share indispensable insights to keep you at the forefront, seamlessly navigating the digital terrain with finesse and foresight. 📚 Phil's Wisdom: Embrace Learning! CEO Philip Weiss advocates for a culture of continual learning, urging us to glean insights from every encounter. In today's tech-driven age, leveraging past experiences to refine future strategies is the cornerstone of success. 💼 Diane's Mandate: Transparency and Ownership! Senior Account Manager Diane Jeanblanc, PhD champions transparency and accountability as the bedrock of effective digital endeavors. By owning outcomes, learning from missteps, and seeking guidance, we amplify our potential for success. 🌐 David's Branding Strategy: Authenticity and Agility! Project Manager and Strategic Planner David Rojas illuminates the path to digital branding excellence. Remaining authentic to your brand's essence while adapting messaging for digital platforms ensures relevance and resonance in today's ever-shifting landscape. As we embrace the challenges and opportunities of digital evolution, let us forge ahead with growth and integrity, always striving to lead by example. Subscribe to gain more insights: https://lnkd.in/eQHPVXxc #DigitalLeadership #Innovation #TechLeaders Jesús Azogue Justin Rey Luc Chomé Gaia Gambaro

Here's what you can expect in numbers at the Chief Customer Officers (#CCO) & Enterprise Leaders Summit this March 2024 in Singapore! Amid economic uncertainties, the dynamic tech landscape is reshaping #customerbehavior. This shift underscores the crucial need for seamless collaboration among cross-functional teams, redefining the integration of technology within enterprises. Forward-thinking leaders acknowledge the imperative of shattering silos to embrace digital-first, customer-centric strategies. Join us at the #ChiefCustomerOfficers (CCO) & #EnterpriseLeaders Summit, where trailblazing internal champions and enterprise visionaries spearhead the necessary for a digital-first, customer-first enterprise. This exclusive gathering serves as the epicentre for cross-functional leaders - including those in #Customer, #Data, #Digital, #Technology, #Marketing, and #Operations - to break down barriers and drive tangible enterprise-wide progress. Save the date for this exclusive conference in 2024, paving the way for The Customer Show Asia expo in March 2025. Don't miss out on this journey to redefine the future! ✨ 📍View the agenda here: https://lnkd.in/gzrFqDxh 📍To celebrate this inaugural launch, we are also having an exclusive Promotion: Buy 1, Get 1 Free on the Ultra-Early Bird rates! Promo Code: BOGO Purchase here: https://lnkd.in/gBpKpyD5 *Only available for the first 10 pairs that book. *Offer expires next Friday, 3rd November.   📍For Sponsorship opportunities - download the sponsorship prospectus here: https://lnkd.in/gF4B6gmn Alternatively, email our Marketing Lead, Melanie Ong at melanie.ong@iqpc.com.sg for more details #CCOEnterpriseLeadersSummit #enterpriseautomation

Gartner Marketing Symposium/Xpo brought CMOs and marketing leaders together to gain insights on how to lead marketing through disruption’s next wave. Walk away with these 5 takeaways ⬇️ Explore the full #GartnerMKTG experience now: https://gtnr.it/4bqY8rN #CMO #Marketing #startup