Incredible week in the South of France for Cannes Lions interviewing leaders across the Media, Entertainment & Advertising industries. Massive team effort…special thanks to our CMO, Denise Persson. 🎥 coming soon… #DataCloudNow
Exec Creative Director + Cofounder: Little Bear Studios | Ex: Goop - Hearst - Popsugar - Doc Group |
20+ years of experience in branding, creative execution, directing and team building.
Heading to Cannes this month?
Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.
We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with.
Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year.
The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape.
It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts.
We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨
A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:
✅ Stronger relationships lead to better work
✅ Enhanced team morale
✅ Significant growth and improved margins💡🤝
Here’s to recognising the power of relationship intelligence in driving creative excellence and business success.
Best of luck to all the incredible agencies competing this week! 🌟
#CannesLions2024#Creativity#ClientSuccess#RelationshipIntelligence#BusinessGrowth
🎙️ Just wrapped up an inspiring webinar on the Cannes Lions roundup! 🏆🌟 The insights shared were truly eye-opening, and I'm excited to share some of the key takeaways with you all:
🔹 Creativity Unleashed: The event emphasized the limitless potential of creativity in driving impactful campaigns. From innovative storytelling to cutting-edge technology, the Cannes Lions showcased the power of pushing boundaries.
🔹 Purpose-Driven Marketing: A recurring theme was the importance of purpose-driven marketing. Brands that authentically align with meaningful causes are connecting on a deeper level with consumers, making a positive impact while driving business success.
🔹 Diverse Perspectives: The discussions highlighted the significance of diverse voices in advertising. Inclusion not only strengthens campaigns but also reflects the richness of our global society.
🔹 Data's Role: Data-driven insights were spotlighted as a driving force behind successful campaigns. The ability to harness data to tailor messages and measure impact is a game-changer in the marketing landscape.
I'm grateful for the opportunity to learn from industry leaders and excited to implement these insights in our upcoming projects. Let's continue to innovate, collaborate, and drive positive change through our creative endeavors! 🚀🌍 #CannesLions#MarketingInnovation#CreativityMatters
As I head to the airport for this year’s Cannes Lions, I am equal parts bullish, excited, and a little nervous.
Not only will this be my first time at the world’s largest advertising festival, it’s also the first official Cannes presence for Kroger Precision Marketing. We're going to Cannes because we can't just watch from the sidelines. Retail sales are the ultimate proof of advertising's power, so we have a responsibility to be at the industry's biggest global event.
Measuring true sales impact is a more complex conversation than just talking about impressions and clicks—but the end result is worth the effort.
Starting Monday, we will be hosting panel discussions each morning and appearing on stages throughout the festival.
In partnership with WPP/GroupM, we've got an all-star lineup of sessions on audience-first planning for Monday morning:
🌟 Cheap Impressions Aren’t Cheap—featuring Scope3’s Brian O'Kelley, IAB’s Jeffrey Bustos, and choreograph’s Rich Astley
🌟 You Are What You Buy—featuring LiveRamp’s Kevin Dunn and Mindshare’s Nancy Hall
🌟 Creating the Happiest Place in CTV—featuring Disney Advertising’s Dana McGraw, Colgate-Palmolive’s Diana Haussling, and Wavemaker’s Alison Karp
Stay tuned—I’ll be sharing insights and highlights from Cannes throughout the week.
#Advertisingandmarketing#Media#CannesLions#KrogerPrecisionMarketing
🔔 I'm never going to disagree with the idea that you need planners in in-house agencies . But, as my WDC colleague, Stephen, points out below: what's critical is for the business to know WHY they need planners.
🎯 And the single biggest reason is that they take accountability for the effectiveness of the work - by guiding creative development with this in mind; and by measuring impact in relevant ways, so the business can make sense of it.
💪 This not only improves return on investment but also elevates the credibility of the in-house agency, making it more of a partner to the business.
💡 Do you have planners in your IHA? Or are you struggling to make the case for them?
🆘 If so, get in touch because this is exactly the sort of thing WDC can help with...
#inhouseagency#creativestrategy#planning#effectiveness#marketingeffectiveness#cannes
System1 claim that this year’s Cannes entrants have the greatest potential for effectiveness seen for several years and, with 4creative's team supplying some of the winning work reviewed, in-house teams are now mixing it with the world’s best on that front.
A recent In-House Agency Leaders Club study notes that few in-house teams possess a creative strategist, but it’s a role that’s growing as focus evolves from creative delivery to creative impact. The role often signifies a more ‘mature’ remit for the IHA, but it’s critical for the wider business to buy into this remit for the role to deliver. In a world chasing efficiency, effectiveness can, perversely, be a harder argument to make.
#marketingops#inhousing#cannes#creativityWDC
Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.
Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.
I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.
My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.
As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.
Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo#CannesLions2024#OmnicomCannes#TheDisruptionCompany
In today's digital world, measuring ROI is more challenging than ever. Join Nielsen and Lyft at Cannes Lions next week for an eye-opening discussion on capturing the full value of advertising. Learn how to map ROI from the first ad impression to the final purchase and drive tangible results for your business. 🌟 Request your invite today—space is limited!
#CannesLions#AdvertisingMetrics#MarketingSuccess
Chief Marketing Officer @ Scholastic | Board Director
I became a CMO 11 years ago. It was a big change with little guidance or, initially, community. Enter Nadine Dietz who brought so many CMOs together and created space for conversation through CMO Moves, at AdWeek, and through Marketers that Matter. She is a force and I feel so lucky to know her. Under the guidance of Nadine and Heide Palermo I was part of a board of exceptional CMOs who created a guide to evaluating current and future CMO roles, with input from 55+ CMOs. It has great stats (did you know that 60% of CMOs assume responsibility for 4 or more C-Level roles!), but also incredible advice from people with loads of experience. There's a handy one pager below, and you can get the more in-depth guide here: https://lnkd.in/eJzdvtce
It was amazing being a part of a board to do this work with these amazing CMOs: Nii Addy, Katie Babineau, Ricky Engelberg, Jeremy Lowenstein, Ilona Man, Dena O'Laughlin, Kristin Patrick, David Rubin and Kalen Thornton.
CMO at Snowflake - The Data Cloud
1moIncredible week!! Amazing work Ryan C. Green and the DCN team for capturing all the great conversations. You’re quite the media company!!