Matan Eden’s Post

As advocates for corporate social responsibility with a diverse team, we strive for justice, equity, diversity, and inclusion because they're essential values. However, effectively communicating these values can be challenging for companies particularly during LGBTQ+ Pride Month when companies unveil rainbow-themed products and rebranding efforts. The phenomenon of "rainbow washing" has led to skepticism towards brands that seem to capitalize on the LGBTQ+ community, often resulting in fumbled Pride messaging or misaligned values. To ensure authenticity and alignment, our team uses 4 strategies to avoid rainbow washing, not only during Pride Month but every month: https://loom.ly/RaZ7KC4

Happy pride month! 🏳️🌈❤️ As we step into this vibrant month of celebration, I want to take a moment to reflect on the importance of visibility for queer individuals in the office space. As a proud lesbian and poly person, I understand the profound impact that being seen and acknowledged can have on an individual. It's about more than just being present; it's about creating a space where we can all feel safe, supported, and free to express our true selves without fear. While we celebrate Pride, we must also confront the rise in hate crimes in Norway (as well as the rest of the world), a stark reminder of the ongoing struggle for true equality. Let's stand united against such hate and advocate for a society where love and acceptance prevail. Visibility matters. It paves the way for understanding, acceptance, and change. This Pride, let's commit to fostering an environment where every voice is heard, every identity is respected, and every person can thrive. Here's to celebrating our unique journeys and the collective progress we've made. #Pride #Inclusivity #Visibility

RiSE up for PRIDE Every year, companies across the world show up in recognition of Pride. But the reality is that our LGBTQ+ community expect more than a once-a-year acknowledgement. They want to drive real change, where change is needed, and where better to start than the workplace. UCLA research states that 1 in 3 LGBT employees have left a job due to a lack of LGBT inclusion in their workplace. At RES, the work of RiSE has impacted our colleagues, networks, regions and businesses, and through their committed efforts RiSE have driven change and powered progress internally. Discover more about the progress of RiSE here - https://lnkd.in/ePxNZ7im #PRIDE #Community #People #Change

Like most travelers, I want to do business with brands that align with my values - and LGBTQ+ travelers are no different. Here's how you can cultivate authentic messaging that focuses on diversity, equity, and inclusion to woo LGBTQ+ travelers. #destinationmarketing #LGBTQtravel #inclusivetravel #embraceinclusion

🌈 This June, the SBTDC celebrates Pride Month by acknowledging the invaluable contributions of LGBTQ+ businesses in our communities. Per SBA's website, LGBTQ+ businesses contribute an estimated $1.7 trillion to America's economy, while also providing essential services and diversifying the workforce. From innovative start-ups to established enterprises, small businesses play a vital role in impacting both local and global economies, and the SBTDC is here to support those business ventures. Check out our website for more information on how we can make #YourBusinessBetter: https://sbtdc.org/ #SBTDC #PrideMonth #SmallBusiness #DiversityInBusiness #NCBusiness

As we celebrate Pride Month, let us also urge employers to foster workplaces that are inclusive and affirming of LGBTQ+ employees. By implementing inclusive policies, providing resources for LGBTQ+ support, and cultivating a culture of acceptance, businesses can create environments where everyone can thrive authentically. Follow the link below to read the full article. https://lnkd.in/gXrHHnMP

At Recruitly.io, we believe in the power of technology to bring people together, to empower individuals, and to foster a world where everyone can thrive. February is LGBT History month, we stand in solidarity with the LGBTQ+ community, celebrating the progress made and acknowledging the journey already made and the one ahead. Diversity and inclusion are not just values we hold, we are committed to creating an environment that is not only welcoming to all but also actively supports the visibility, rights, and well-being of LGBTQ+ individuals. Together, we can create a future where everyone can live openly and proudly. What is your company doing to ensure the inclusion and solidarity of the LGBTQ+ community? and any further suggestions for improving any further? #Pride #Inclusion #Diversity #TechForGood

Are brands pulling back on support for Pride this year? It has been a few weeks since I chatted about this with Allison Carter at Ragan Communications and PR Daily and I still believe that they are not. Rather, I think we are seeing fewer brands veering into the rainbow-washing space given the heightened risk of criticism from LGBTQ+ advocates (and vocal anti-LGBT activists) on inauthentic or superficial and performative allyship. However, those brands that understand that action earns trust are continuing to support Pride by uplifting their work to embrace inclusive policies, creating impact-focused purpose-driven campaigns, and promoting a culture of belonging by celebrating and uplifting their employees, consumers, and partners. These brands are not backing away from those values and there is plenty of data to show that this will continue to drive growth, as noted by this year's #ReturnOnLeadership (ROL) Index, comprised of companies with strategic clarity, alignment, focus, and a sense of meaning, showing that the ROL Index (+49%) has outpaced both the S&P 500 (+26%) and the Dow Jones Industrial Average (+11%) over the past three years.

#PrideMonth has marked an excellent time for me to personally reflect on the actions I can take each day to foster an inclusive and supportive environment on my teams and with my clients. This article featuring ten of my colleagues is a helpful guide.

Happy Pride Month 🙌 This month is about celebrating and honouring the LGBTQ+ community, and it is the perfect time for businesses to consider how to better prioritise diversity, equity, and inclusion. Our guest blog from Lucy Brown, founder of Diversity Dreaming, explores how to create an inclusive culture. Read it here: https://lnkd.in/ensRuTvw #HRadvice #Businessadvice #Smallbusiness