Divya Gururaj’s Post

How GEHC and Cognism are driving truly big deals with ABM and demand gen: ⬇ If you're in Paris 🇫🇷 , join our ABM Next meetup on June 13, to meet Frederic CLEMENT (EMEA Chief Marketing Officer & Interim General Manager Digital at GE HealthCare), Liam Collins (VP of Paid Acquisition at Cognism), and Markus Ståhlberg (CEO and co-founder at N.Rich) to learn ABM from the trenches. What else to expect: Networking ✅ Cocktails ✅ Q&A ✅ Link to register is in the comments!

It's an exciting day for us at N.Rich 😊 💫 We're launching Aurora, a new ally for B2B marketers in crafting winning ABM ads. Some of its major use cases include the following: ▪︎Creating up to 375 ad variations for each value proposition and helping you overcome the creative block ▪︎Creating custom industry-, persona- or solution-specific copies for your ICP ▪︎Localising multiple copy options within seconds for specific markets ▪︎Guaranteeing consistency in messaging and cohesive Tone of Voice in all ads ▪︎Accelerating A/B tests for your Ads by faster production loops Book a demo with us on to see it in action or learn more in the below article ⤵️

☠️ ABM PLAY EXPOSED: Reawakening dead opportunities. Join us for an exclusive session with Tyler Pleiss, Sr. ABM Manager at Clari, on December 14, 2023, at 2 PM ET. We dive into his repeatable ABM activation play that enables you to "Wake the Dead". We’ll discuss: 1. The innovative methods he used to identify and re-energize lost deals 2. The impactful outcomes, focusing on ROI and the effectiveness of these revived opportunities 3. Recommendations and strategies to apply these revival tactics in your own campaigns 👉 Register here: https://shorturl.at/nuwQV

🎉 WE DID IT... now that was a season....🎉 Before I board my flight for a much needed holiday, and before we hit the ground running into planning for next year, I wanted to take a second to shout from the LinkedIn rooftop some of my highlights on this year's activity! I am actually a little lost for words when I look back at the year we have had.... the activity we produced... the standard we have set...and what we have accomplished as a team. 💓 THE TEAM aka. THE SUPERHEROS 💓 I am in awe of the talent I am surrounded by on a day-to-day basis, from my marketing colleagues, event delivery experts to the creative whizz’s right through to our agency partners. These relationships are the core pillar of why our work is the success it is ⬆ ELEVATE ELEVATE ELEVATE ⬆ I thought we did ok last year, but my golly did we take the batton and raise it to a new level. From innovative tech solutions bringing our transformation story to life, to how we create unique and memorable experiences for our clients. We push boundaries, challenge the norm and always think outside the box 🥇 A YEAR OF FIRSTS 🥇 We have a long list of them, from the Gen AI for Government Hackathon with Microsoft to being a sponsor at Best of Belron®. From an experience perspective, it's these activations where I always find we learn the most and I can't wait to do more of these next year 🤖 OUR ALLIANCE PARTNERS 🤖 I am blown away day in day out by how we work with our alliance partners… What makes it even more exciting is that it is my role to help tell these stories. Already in ideation overdrive for next years plans.... 💅 IT'S NOT ALL GLITZ AND GLAM 💅 If I am honest, it's the behind the scenes moments I love the most. From building lightboxes, carrying giant cubes through ExCel to the late night messages 'did you pack the....', it's these moments which make each activity so much more special and successful 👀 FY25 I am coming for you… just after I have eaten my weight in Pastel de Nata’s and drunk 90% of the world's supply of aperol spritz. 📵 Out of office officially on 📵

Marketers, you don't want to miss this one! A must-attend if you're looking to navigate the complexities of modern B2B marketing measurement. On February 21st, Dave Gerhardt and Exit Five are hosting a live session w/ Pranav Piyush, Co-Founder and CEO of Paramark.com. Pranav is a mentor to me who has been super helpful in my career He will dive into adapting to today’s marketing challenges, from attribution gaps to actionable insights for improvement. This session isn't just about listening; it's an opportunity to engage, ask questions, and contribute your perspective. Whether live or through the recording, this is an event not to be missed. Link in the first comment... #B2BMarketing #MarketingMeasurement #attribution #exitFive

Are you on the winning team? We hate to break it to you, but you probably aren't. Only a few exhibitors are using the power of Gamifcation to engage their audiences, and they're reaping the rewards hand over fist. This week, we're exploring the benefits of creating some levity at events--from strengthened relationships to increased booth dwell, there's a lot to uncover. #gamification #marketingtechniques #leadgeneration #eventtechnology #tradeshowhype #marketingactivation #martech #salestech

If you've met Jessie Lizak and Lydia Hutchison you already know how many valuable insights and discussions they host for the sales and marketing community. 💜 Very excited to be joining them tomorrow on Whiskey WinsDay to chat about B2B Sales and Marketing Innovation: Maximizing Reach and Success 📈 We'll be discussing things like: 1. Mastering lead sourcing: Enhancing targeting through data validation 2. Harnessing AI for impactful outreach: Cold email strategies redefined 3. Optimizing coverage: The power of enrichment in lead lists 4. Breaking the mold: Unconventional paths to success in sales promotion Plus, as always, there will be some cool prizes from some of your favorite companies like a headset from Headset Advisor and a free premium account + Grove Cookie Company box from Luna.ai 😎 Register for the event here: https://lnkd.in/gecCfwFV

I have heard this talk before. But it never gets old! Pavilion #PAVILIONPALOOZA #GTM speaker Canberk Beker’s fantastic talk on the importance of unifying attribution brought up many good points on how traditional attribution has let us down. Because it assumes the journey is linear and only influenced by marketing, it ignores complexity. The future of attribution will be the foundation of allbound GTM motion, so it is important to strive for company level analytics where one can track the customer journey with entire GTM touch points. Some starting signals are: - Email click from someone else within the same company after an outbound email - Email attachments download from someone else within the same company after an outbound email - Website boost from someone else within the same company after an outbound call- G2 profile view and competitors check after an outbound call or email All of these signals indicate varying levels of interest and engagement, helping you identify potential leads and opportunities more effectively. From there, you can define your signals, evaluate your ability to track, create signals, define your value propositions and ultimately automate signal tracking. More sessions:

Looking forward to this one – next week, in partnership with Wiser's GTM Leaders Community, we'll be taking a deep dive into all things ABM / ABS / ABX. Ollie Sharpe (CCO Lative), Anya Slowenko (UK&I Marketing Lead, Aircall), Maria Monks (Fractional CMO) and G2's very own Matt Gales will be coming together to discuss: 🤔 How do we really define account-based? ❌ What are the common mistakes to avoid when building your audience? 💡 How can you leverage intent data in your campaigns? 📊 How should you measure success? ...and more! If you're looking to hone your account-based skills as a marketing or sales lead then this one's for you. Sign up here - http://bit.ly/4bESN0D

How do you come up with great event content? Katherine Tooley, VP of Global Events & Experiential Marketing at HubSpot, recently joined us to talk about this pressing question. Here are three things her team leans on to make sure they're always delivering the right content: 1️⃣ Ask your CX and sales teams what they know about your audience. What are they hearing? What questions do buyers have? What are buyers most concerned about today? 2️⃣ Look at historical data, both subjective and objective. What event formats, topics, and speakers performed well? Place the data against your content ideas and apply critical thinking to make decisions. 3️⃣ Send surveys within 1 hour of the event ending. Do that so it's top of mind and you can best understand their emotions immediately after the event. Get more tips: https://lnkd.in/gH5GA-Ak #eventledgrowth #eventmarketing #contentmarketing #b2bevents #b2bmarketing