Sharona Meushar’s Post

In an interview on Yahoo Finance, our CEO Tal Jacobson, alongside hosts Akiko Fujita and Rachelle Akuffo, discussed the impact of the $7 million Super Bowl ads on advertising strategies, emphasizing the shift toward a more diverse array of advertising channels beyond traditional TV ads. Tal highlighted Perion's technology focus on cross-channel promotions, including CTV, social, and programmatic digital out-of-home advertising. He also pointed out the changing demographics of Super Bowl viewers and the importance of targeted advertising through CTV streaming, which allows for location-based ads. For more on advertising strategies and Perion's role in leveraging technology for cross-channel promotions, view the full interview here: https://lnkd.in/dYCHDWJV #superbowl #adtech #digitaladvertising

Fresh off the Press 🚀 We’re thrilled to announce the integration of Amazon Publisher Services (APS) through our video monetization platform Vidazoo by Perion to expand the reach of high-quality demand to more publishers. Our Vidazoo platform now leverages APS’s unified auction to remove friction for publishers, provide demand through a server-to-server marketplace, reduce page load latency, and improve user experience. The integration includes two powerful APS services: 🌐 Transparent Ad Marketplace (TAM): Attracting more publishers to our platform, forming direct integrations using a single server-to-server call. 🤝 Unified Ad Marketplace (UAM): Enabling multiple publisher connections through a unified service, a single integration, and a reporting dashboard – providing more publishers access to Vidazoo’s invaluable demand. Here’s to a future filled with innovation, collaboration, and unlocking new possibilities! 🌐📈 Note: the linked article from Calcalist כלכליסט is in Hebrew. https://lnkd.in/d-X37yX7 #VideoMonetization #AmazonPublisherServices #InnovationInAction #Winningteam

Wishing you all a joyful holiday season filled with warmth, laughter, and moments of well-deserved relaxation. May the coming year bring continued success, growth, and shared accomplishments. 🥂 Happy holidays and a prosperous New Year! #HappyHolidays #HappyNewYear #2024

Perion Network is now a new home for Digital out-of-home innovator - Hivestack Exciting news from Perion!! I am thrilled to announce that Perion has officially acquired a leading programmatic Digital Out-of-Home (DOOH) company, Hivestack. This marks a significant milestone in our journey advancing innovation and excellence in digital advertising. The integration of DOOH into our portfolio opens up new avenues for creativity, engagement, and impact, enabling us to offer 360 customer journey engagement to our customers - globally. We are all excited about the synergies and opportunities this new venture brings. The combined expertise of our team and the Hivestack team will allow us to deliver cutting-edge solutions, and expand our reach. Welcome Andreas Soupliotis, Bruno Guerrero and the entire Hivestack team. Together, we will build a future filled with growth, creativity, and success!

🌟 Perion named a finalist for best use of shoppable content in the Modern Retail Awards competition! Perion and Undertone by Perion, with Kroger campaigns - recognized as a finalist alongside leading industry names like Instacart, Poshmark, and Best Buy 🛒 Retail Revolutionized: Working with Kroger, we revolutionized cross-channel digital campaigns by driving both in-store and online shopper engagement. How? Through dynamic, data-centric, and highly personalized ad experiences across diverse platforms, including online, video, CTV, and display. 💡 Personalized Shopping Experience: Our 'Price & Item' strategy delivered not just ads, but tailored shopping experiences. This approach presented location-specific offerings, creating a deeply personalized and resonant consumer journey. The result? A stellar increase in ROI and a notable surge in foot traffic for Kroger. 🏆 Join us in celebrating yet another achievement as we continue to push the boundaries of commerce advertising! #ModernRetailAwards #ShoppableContent #winningteam