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Clients often ask when in the campaign lifecycle AU is most effective for improving outcomes. The answer? Every phase. But it’s essential to recognize that different campaigns, brands, and mediums need different minimum levels of media quality to achieve strong results. This variability led us to develop Flight Control. Flight Control is a suite of tools designed to help advertisers pinpoint the optimal media quality minimums for their specific objectives, then plan, optimize, and benchmark against them. By placing business outcomes at the core of the campaign lifecycle, Flight Control transforms AU into a dynamic solution for enhancing media strategies from planning and launch to analysis and activation. Advertisers are seeing several key benefits from Flight Control: Reduced Ad Waste: Case Study #1 shows how implementing an AU Floor (minimum media quality threshold) strengthens the relationship between exposures and outcomes. By comparing the use of an AU Floor to no media quality control, this brand easily identified sources of wasted spend. Better Business Outcomes: Case Studies #2 and #3 examine how shifting investments to media above an AU floor can drive a significant lift in brand KPIs and conversions. Cost Savings: Case Study #2 demonstrates the value of integrating cost data into Flight Control analyses, revealing how optimizing towards media above this client’s AU Floor would lower CPMs by 10.6%. Media agencies like @Havas Media Network have started integrating custom Flight Control calculators into their proprietary planning tools to ensure each campaign starts with clear and quantifiable media quality targets. Programmatic partners are leveraging it to inform custom algorithms and media curation. Interested in testing Flight Control for your own KPIs? Get in touch at info@adelaidemetrics.com.