Adelaide’s Post

Did you make it to this morning's The Financial Services Forum seminar on brand consistency? Connect with LEAP's Head of Group Marketing and Business Development, Joanne Merecido to continue the conversation. Or, get in touch to catch up on what you missed. #brandmanagement #advertisingandmarketing #marketingtips

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

We are thrilled to announce that Ilpresso is the proud beverage partner of Admeet 4.0 conference! As experts and thought leaders come together to discuss the future of media consumption, enjoy a cup of world class coffee and fuel your creativity. Stay tuned for updates and exclusive content from the conference. #Ilpresso #Admeet4.0 #DigitalVsTraditionalMedia #CoffeeAndConversations AdStreet

Global sports mania = Beverage opportunity! Check out our roundup of eye-opening, on-premise stats! By leveraging local social advertising, beverage companies can seamlessly connect their products with these vibrant sporting moments, enhancing brand engagement and sales. Learn more. https://bit.ly/3FNacpX #beveragemarketing #socialmediaadvertising #socialmediamarketing #localadvertising #localmarketing

Don’t forget to signup and learn about what makes this GenZ tick, what influences and drives their shopper behavior, and especially on the impacts of private label. You might even see a friendly face! 🤗 Sign up today! #mrx #freewebinar #freeevent #sensoryresearch #marketresearch #shopping #lunchandlearn MMR Research

Understanding and leveraging competitive sales data from the previous year's festival season is a strategic move that can significantly elevate a company's performance. Here's why: Firstly, it offers invaluable insights into market trends and consumer behavior. Analyzing competitors' sales figures provides a clear picture of which products or services were in high demand, helping a company tailor its offerings to meet those trends. Secondly, it allows for precise pricing and promotional strategies. By examining how competitors priced their products or ran promotions, a company can set competitive prices and craft compelling offers to attract customers. Thirdly, it aids in inventory and resource management. Knowledge of the competition's sales volumes helps a company avoid overstocking or understocking, ensuring efficient resource allocation. Moreover, it fosters innovation and differentiation. By understanding what competitors did well or where they fell short, a company can innovate and distinguish itself in the market. In today's fast-paced business landscape, the ability to outperform the competition is often rooted in data-driven decision-making. Utilizing insights from previous festival seasons enables companies to position themselves strategically, meet customer demands, and ultimately gain a competitive edge. It's a potent tool for staying ahead of the curve and achieving outstanding results. #BusinessStrategy #CompetitiveAnalysis #MarketTrends

We're gearing up for something big next month! On May 15, Acadia will host the Southeast's first RETAIL MEDIA SUMMIT. Russ Dieringer from Stratably will be delivering a keynote, followed by a thought-provoking panel, "Escape from retail island," and facilitated peer-group sessions on the most crucial topics in retail media & marketplaces today. If you're a brand-side sales or ecomm leader who touches retail media, we'd love to have you! Link to more information and how to register in my comment below 👇

Summit NA is happening NOW! Stop by booth 1030 for two special happy hour events. Cosmo Tuesday: October 17, 5:30-7:30 Wine Wednesday: October 18, 4:00-6:00 #redmaple #redmaplesolutions #mysummitna #dynamiccommunities #summitna #dynamics365 #powerplatform #communitysummit2023 #msdyn365bc #businesscentral Dynamic Communities

When I worked for a national food retailer, one of the most fun experiences was going to the Fancy Food Show. I loved seeing new products, finding interesting trends, and meeting new people. It was always overwhelming (like most trade shows!) and everyone had their own strategy for attending. My advice for smaller, independent brands: go with a purpose and a focus. If you don't have a booth and you are there to explore, that's great. See what others are doing and what experts are talking about. Be clear on what you're doing there. Buyers often have their calendars set and have specific items they are seeking. If you can get meetings on the calendar, all the better. For those who are responsible for buying or bringing in products, I hope you'll leave time for those who may not be able to attend large shows. And finally, wear comfortable shoes and drink a lot of water. Have a good show! #fancyfoodshow #fancyfoodshow2024 #makeroom #specialtyfoodassociation #tradeshowstrategy #tradeshowlife #favoritedaughterfavoritethings #favoritedaughter

When I worked for a national food retailer, one of the most fun experiences was going to the Fancy Food Show. I loved seeing new products, finding interesting trends, and meeting new people. It was always overwhelming (like most trade shows!) and everyone had their own strategy for attending. My advice for smaller, independent brands: go with a purpose and a focus. If you don't have a booth and you are there to explore, that's great. See what others are doing and what experts are talking about. Be clear on what you're doing there. Buyers often have their calendars set and have specific items they are seeking. If you can get meetings on the calendar, all the better. For those who are responsible for buying or bringing in products, I hope you'll leave time for those who may not be able to attend large shows. And finally, wear comfortable shoes and drink a lot of water. Have a good show! #fancyfoodshow #fancyfoodshow2024 #makeroom #specialtyfoodassociation #tradeshowstrategy #tradeshowlife #favoritedaughterfavoritethings #favoritedaughter