Thank you to Fabiano Madonna from Publicis Media for hosting our CEO Marc Guldimann on #MediaOutlier to discuss how attention metrics can help brands and their agencies achieve better outcomes!
𝐀𝐝𝐬 𝐭𝐡𝐚𝐭 𝐂𝐚𝐩𝐭𝐢𝐯𝐚𝐭𝐞, 𝐂𝐨𝐧𝐯𝐞𝐫𝐭. Traditional metrics only tell part of the story. Reach, impressions, CPM—they're crucial but incomplete. Can you link true campaign cost and long-term sales uplift to your activity? If not, you’re missing out on the whole picture. Human attention is precious and scarce. People's focus is constantly shifting. Half the time, ads aren’t seen at all. Distracting feeds worsen this issue. Make informed media spend decisions. Boost your creative output. Transform your campaign strategy. In our third episode of #MediaOutlier, we explore how brands and agencies are leveraging attention metrics and eye-tracking technologies to drive better business outcomes. 🎙️𝗪𝗮𝘁𝗰𝗵 𝗻𝗼𝘄: https://lnkd.in/eq_UnuWM 🎙️ In this episode: Fabiano Madonna, Digital Analytics Manager, Publicis Media Alex Khan, Executive Vice President Global Partnerships & Strategy at Amplified Intelligence Alex Cheeseman, Head of Enterprise, UK, at Outbrain Marc Guldimann, Founder & CEO, Adelaide Metrics Tristan Webster, Chief Product Officer at TVision Tom Barbour, Group Digital Director at GumGum Gabriel Ali, Digital Director at GumGum Don't forget to click below to subscribe to the Official 'Media Outlier' YouTube Channel: https://lnkd.in/eUBuyzNA Please help us share the word! ▶ 𝐇𝐈𝐓 ‘𝐑𝐄𝐏𝐎𝐒𝐓’ - *without* adding a comment (the LinkedIn algorithm prefers that)