Adelaide’s Post

#newjobalert 📣 Today I pay homage to that 13 year old immigrant kid from Mexico that arrived to Inglewood CA with so many hopes and dreams. I’m beyond excited to announce that I will be joining Mundial Media as Chief Growth Officer, working closely with my friend Tony Gonzalez and a group of talented minds that are passionate about creating authentic #multicultural marketing opportunities for both brands and audiences 🎉 As an immigrant to this country, I am proud to have been a small piece of the amazing evolution we’ve seen towards multicultural marketing practices and adoption over the past few years. With the introduction of Mundial Media’s new technology I feel most confident than ever to soon see a truly representative landscape where brands UNDERSTAND and ACKNOWLEDGE the lived experiences of various multicultural groups. Mundial Media's approach to connecting with multicultural audiences resonates with me on a profound level. It's not just a matter of moral integrity; it's supported by compelling proprietary technology and a nuanced understanding of how authenticity plays a pivotal role in enhancing brand relevance. Read more below ⬇ #multiculturalmarketing #representationmatters #digitaladvertising #mbe

Absolutely thrilled to cap off the week with an incredibly insightful meeting alongside Federico de Nardis, the visionary Chief Executive Officer of GroupM in Sub-Saharan Africa, and my Co-Founder Brian Mogeni. Our conversation took us on an enthralling historical expedition, delving into the captivating evolution of the advertising industry from an era before we were born! We explored the roots of this dynamic field illuminated not only the remarkable progress we've witnessed but also emphasized the enduring principles that continue to shape its trajectory. From its humble beginnings to the cutting-edge strategies of today, the journey through time was nothing short of fascinating. Equally exciting was our exploration of the boundless opportunities that modern technologies such as Wowzi have bestowed upon us. The digital age has unfurled a tapestry of innovation, ushering in new avenues for engagement, creativity, and impact. Federico's insights underscored the transformative potential of embracing these technologies to forge deeper connections and drive meaningful results. As I reflect on our conversation, I'm reminded that amidst the rapid changes, the core essence of effective communication remains constant: the power of a compelling narrative. It's not just about the platforms we use but the stories we craft and the emotions we evoke. Grateful for the opportunity to exchange ideas with such a visionary leader, I'm inspired to continue pushing the boundaries of innovation, all while honoring the rich legacy that has paved the way. Here's to embracing change, seizing opportunities, and crafting narratives that resonate in this dynamic landscape. Looking forward to the exciting journey ahead! #WowziTheWorld #OneMillionJobs #InnovationInAction #FutureOfMarketing

Watch Jonathan Nelson of Omnicom Media Group Digital in conversation with Neeta Nair, Editor, IMPACT where the digital expert talks about trends dominating #CannesLions2024, the new structure of the agencies, and the power of data in marketing. For all the latest buzz on the 71st edition of the Festival of Creativity keep following IMPACT on all our social media channels. #ImpactAtCannesLions2024 #IndiaAtCannesLions2024

💫 Looking ahead to #CannesLions next week! 💫 With Cannes Lions International Festival of Creativity opening its doors next week, promising a blend of iconic thought leadership and content from the world’s most innovative brands, a much-anticipated crescendo of creative celebration will come to its peak. Amongst all the conversations, myself and the TDC PR crew will be particularly interested in the factors affecting #CMOs. We’ll see some of the world’s most influential CMOs gather in one place to celebrate, present and learn. Elements of the Cannes Lions programme such as ‘CMOs in the Spotlight’ will also provide a pivotal platform for leading voices to discuss a variety of topics, from marketing investment priorities in the next 18 months to measuring and communicating the value of marketing within businesses, as well as identifying which new skills are growing in importance for today’s CMOs. These sessions that will provide invaluable insights for us as an integrated communications agency. What’s keeping CMOs awake at night? Truly understanding the world of the CMO is critical to the success of the communications campaigns we create for our clients. When communicating to the C-Suite audience through top tier business media, insights such as these help us continue to navigate what is, in essence, a design conversation into a global business world.  Watch this space for observations from next week! #CannesLions2024 #Csuite #CMO #businessgrowth #design #marketing

Influence isn’t what it used to be, and in the latest research conducted by The Growth Distillery, and Ogilvy Australia, we look at why most of the marketing world has it wrong. You can download ‘The Influence Codes’ here: https://lnkd.in/g-b5e6py

Today, Michael Buffham-Wade is talking about how creative impact is the ultimate measure of success at Cannes Lions 2024. In our modern and dynamic landscape, it’s not just about generating buzz—it's about crafting meaningful campaigns that drive real results and leave a lasting impression. Beyond’s discussions have reinforced that true creative impact is achieved when innovation, data, and purpose intersect. As we explore the latest trends and technologies, it's clear that our ability to measure and amplify creative impact is more critical than ever. By leveraging advanced tools and insights, we can ensure that our creative efforts resonate deeply with audiences and contribute to broader business goals. At Cannes Lions, it’s inspiring to see how industry leaders are harnessing creativity to make a powerful impact, setting new benchmarks for success. #CannesLions2024 #CreativeImpact #Innovation #DataDrivenResults #AdvertisingExcellence

It's not every week that some of the world's most acclaimed creative leaders get together in one room, much less speak on a dedicated panel to talk about creativity and its growth-driving power in business... But that's what happened last Wednesday, when Goodby Silverstein & Partners's jeff Goodby, Orchard's David Kolbusz, Accenture Song's Nick Law, VMLY&R's Kim Pick and Australian actor, writer and director #MirrahFoulkes, gathered for a #GrowthAgenda event at Advertising Council Australia's #ThisWayUp festival. It's clear that in an information-saturated world, brands can't afford to settle for creative "mediocrity", which the rise of #generativeAI will only further accellerate, according to some panellists. For those who weren't in the room at the MCA in Sydney, catch up on insights from the evening here: https://lnkd.in/gUJXPhM3 In other marketing news.... The Matildas have won the hearts and minds of audiences the world over. And those brands that were clever enough to back them through sponsorships and collaborations are reaping the rewards of record World Cup attendance and TV viewership. Football Australia's Peter Filopoulos, M&C Saatchi Sport & Entertainment, Australia's Krystyna Frassetto and other marketing experts explain the growth-driving opportunity for brands taking part in this monumental cultural moment: https://lnkd.in/gusfDq44 Plus, an opinion editorial authored by the brilliant Dave Bowman, who penned his first piece for #TheGrowthAgenda as Publicis Groupe ANZ's newly-appointed chief creative officer. He offers a compelling call to arms to infuse the marketing and advertising with a more collaborative, playful spirit; and why it often yields better business results. https://lnkd.in/gFKz3Q7J More to follow: https://lnkd.in/gAaD9rTU

Will you be joining us today? In this jam-packed 30-minute session, you’ll learn how to 🌟 Identify the top organizations and leading researchers in your field 🔎 Monitor your competitors and understand the landscape of your field in real-time 🧠 Decode the complex networks between the frontrunners in your industry, helping you to identify potential partners and influencers There’s still time to register! Hit the link to sign up ➡️ https://ow.ly/Bo5k50RHZfl #HorizonScanning #CommercialStrategy #Data #DataAnalysis #ResearchandDevelopment #RandD

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.

Just as external partnerships can be important in today’s #media landscape, internal #collaboration may be equally fundamental. Among other relationships, the connection between #CMO and chief #revenue officer can be crucial.