Amplified Intelligence

Want to know how you can elevate your advertising and marketing campaigns toward human attention? Amplified Intelligence are the leader in the research and measurement for human attention in media. Providing software solutions to help you predict, plan, trade and verify your advertising. For more information about how you can capture the right attention that delivers real results visit https://lnkd.in/gx-esqk #amplifiedintelligence #attentioneconomy #advertisingandmarketing

Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy

"An accurate understanding of attention is critical to fortifying media and advertising for the future. Our human-centric approach has always been at the forefront of all our research and this partnership with RED C Research and TAM Ireland proves that human behaviour is ever-changing and the only true indicator of the effectiveness of media platforms." This recent article published by ADWEEK quotes Amplified Intelligence's founder Karen Nelson-Field PhD and highlights the potential effectiveness of TV advertising, while including key insights from the collaborative attention study undertaken in Ireland earlier this year. Discover more here https://lnkd.in/gMcMgYU9 #amplifiedintelligence #adweek #attentionmetrics

Discover top strategies for maximising media impact with insights from the RTL Group Beach in Cannes featuring Karen Nelson-Field PhD and Les Binet. Learn how to optimise your media campaigns and drive meaningful engagement through the use of attention measurement and other modern effectiveness strategies. #amplifiedintelligence #attentionmetrics #canneslions2024

Still not sure how attention can help you reduce budget wastage and reach more attentive audiences? Try our free ad spend effectiveness calculator to discover how you can make your ad dollars work harder for your brand. https://lnkd.in/gG-SBGwH #amplifiedintelligence #attentionmetrics #advertisingeffectiveness

Maximise your ad impact with real human attention insights specific to your creative assets. With attentionTRACE you can A/B test and carry out live campaign analysis in real ad environments, allowing you to refine and elevate your ad strategies for success. Find out more here https://lnkd.in/gtnTxYfR #amplifiedintelligence #attentionmetrics #advertisingeffectiveness

B&T have announced their list of Adtech's top 10 entrepreneurs, with Amplified Intelligence’s Karen Nelson-Field PhD proudly ranked number two for her innovative and category defining work in attention metrics, helping reshape and reinform media measurement. Find out more here #amplifiedintelligence #adtech #attentionmetrics

Amplified Intelligence has recently announced the addition of emotional measurement capabilities to our proprietary data capture product, attentionTRACE. This enhancement arms customers with even more actionable and precise human-centric insights into how audiences emotionally respond to ads and allows them to better understand how they can influence attentive performance across various advertising environments. Discover more about the value of emotional response in media and the expansion of attentionTRACE's capabilities in this article from ExchangeWire https://lnkd.in/ec52g7Uv #amplifiedintelligence #attentionmetrics #attentioneconomy

A prominent Australian media agency used Amplified Intelligence’s attentionPROVE® measurement tag to make in-flight optimisations for their banking client that helped increase campaign CTR by 4.46%, generate 30% more conversions and reduced CPA by a whopping 33.49%. Find out how here #amplifiedintelligence #attentionmetrics #digitaladvertising

Quickly and easily compare platform and ad format attention performance before you spend valuable ad dollars using the attention benchmarks only available in attentionPLAN. Compare the attention performance from more than 12 platforms and 67 formats against the latest and most trusted attention dataset available. Find out more today https://lnkd.in/g_pkMPi2 #amplifiedintelligence #attentionmetrics #advertisingeffectiveness