Great industry piece in The New York Times today. Viewers are spending increasing amounts of time watching YouTube on the livingroom TV. As Yan Liu explains, not all content types capture viewer attention equally. Check out TVision's attention insights in the article. #CTVMeasurement. #Attention https://nyti.ms/4c1xcPP
TVision
Advertising Services
New York, New York 8,697 followers
Using cutting edge technology to measure what was once unmeasurable - how people really watch TV.
About us
When we look at the way TV has always been measured - a lot is missing from the equation: Who’s actually in the room, and are their eyes even on the screen? TVision is the leader in TV performance metrics - an advertising technology firm that delivers real-time performance metrics for marketing effectiveness and efficiency. We use cutting edge technology to measure what was once unmeasurable - how people really watch TV. We’re a venture-backed company, deeply immersed in the intersection of data, media, and advertising. TVision enables the media industry - brands, networks, and data partners alike - to reduce waste and drive greater marketing results. We’re based in New York City, the advertising and media capital of the world.
- Website
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https://www.tvisioninsights.com/
External link for TVision
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Programmatic TV, TV measurement, Advertising, and Media Planning
Locations
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Primary
450 Lexington Ave
4th Floor
New York, New York 10017, US
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7 North Market Street
Boston, MA 02109, US
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3-24-5, Nishishinbashi, Minato-ku
Tokyo, US
Employees at TVision
Updates
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Netflix's "Cobra Kai" topped the TVision Power Score for the week of July 15-21, 2024, reports NextTV. The first five episodes of season six of the hit series dropped on July 18. The TVision Power Score leverages both reach and attention metrics to understand how CTV shows engage audiences, across all major apps. https://bit.ly/4cV9IwR
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TVision reposted this
Your attention please! ☝️ CTV advertising is leveling up with the industry’s adoption of attention metrics. We have partnered with TVision to explore this and other emerging CTV performance trends in our recently published Q1 2024 State of CTV report. DV Authentic Attention for CTV, powered by the industry-leading combination of DV’s impression-level attention data and TVision’s eyes-on-screen attention data, enables marketers to: 📈 Drive CTV campaign performance 🚀 Maximize ad spend efficiency 💡 Improve media planning Learn more here: https://buff.ly/3W9BP5I
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Hulu's "The Bear" tops the TVision CTV Shows Power Score this week. Ten programs from Netflix are in the top 20, reports NextTV. #CTVMeasurement #TopShows https://bit.ly/3Y6XSvd
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Netflix (59%) was tops for Household Reach in June and YouTube was second according to the TVision Signal, which reports on CTV viewer behavior and app engagement. The top five apps for Household Reach have remained steady throughout 2024. Also included in the Signal: the top CTV Movies of June, and a look at the types of content that viewers engage with most. https://bit.ly/4cV4n8e
The TVision Signal - July 9, 2024
tvisioninsights.com
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The TVision Power Score for July 1-8, 2024 features nine Netflix shows in the top 20. Season two of "Worst Roommate Ever" tops the list, reports NextTV. https://bit.ly/4bEU9bp
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The top six shows are the same as last week in the TVision Power Score for June 17-23, 2024, reports NextTV "The Boys" from Amazon tops the list. Four apps have 3 shows on the Top 20 list this week, with Netflix, AppleTV and Paramount+ joining Amazon. https://bit.ly/4cCMYRW
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Last week at Cannes, our CEO Yan Liu discussed B2B attention outcomes with Marc Guldimann and Diana Luu in the LinkedIn Collective studio. You can watch the complete session on YouTube: Attention as a Key Marketing Metric https://bit.ly/3VXr4TD
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Our CEO Yan Liu was honored to join LinkedIn Collective at Cannes Lions International Festival of Creativity, to discuss the latest in attention measurement. Look out for the full session video soon. Thanks to Diana Luu for moderating and thanks to our friend Marc Guldimann of Adelaide Metrics for a great conversation! #ThePlaceToB2B #Cannes #attention
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