Attention may be fleeting, but your brand's impact doesn't have to be. Join us in uncovering the keys to maintaining consumer focus and nurturing interactions that lead to a stronger #BrandConnection. Read more in our latest blog: https://outbra.in/3zK3z7V
Outbrain
Software Development
The leading technology platform that drives results by engaging people on the open internet
About us
Outbrain (Nasdaq: OB) is a leading technology platform that drives business results by engaging people across the open internet. Outbrain predicts moments of engagement to drive measurable outcomes for advertisers and publishers using AI and machine learning across more than 8,000 online properties globally. Founded in 2006, Outbrain is headquartered in New York with offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
- Website
-
https://www.outbrain.com/
External link for Outbrain
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York
- Type
- Public Company
- Founded
- 2006
- Specialties
- Digital Advertising, Engagement, AI, Branding, and OpenInternet
Locations
Employees at Outbrain
Updates
-
As Google revises the timeline for phasing out third-party cookies, understanding the landscape of #UserIdentification becomes crucial. Our blog discusses the implications for digital marketing and the vital role of consent in this extended #Cookieless transition period.
Navigating the Cookieless Era Part 2: User Identification Problem
outbrain.com
-
This week our team in Madrid had the opportunity to learn from VP, Ferran Bruder, about the comprehensive nature of inclusivity promoted by GMadrid Sports. Ferran and Unai Bilbao Corujo, our Sales Manager, fostered an open and engaging space for the team to reflect on the importance of proactively implementing an inclusive approach in every sphere of life. Thank you both for facilitating such an interesting conversation!
-
At a time when the news industry faces unprecedented challenges, a panel at The Impact Hub by Givsly during #CannesLions2024 offered a timely discussion on the way forward. Our CVP, Global Head of Marketing, Katie Secret, along with Haleon's Phil Jackson, The Wall Street Journal's Mia Lehmkuhl Libby, and IPG Mediabrands' Martin Bryan, discussed strategies to navigate the economic pressures and ethical considerations shaping the future of publishing and advertising. Replay the panel here: https://outbra.in/3W8lwpC
Cannes 2024 Panel: Sustainable Strategies for the Future of News
https://www.youtube.com/
-
Delving into the topics of audience engagement and brand differentiation, our Head of Enterprise UK, Alex Cheeseman, Adelaide's CEO, Marc Guldimann, and former Senior Marketing Director at Mondelēz International, Benazir Barlet-Batada, provided a thought-provoking session at MAD//FEST today. Thank you to all who attended, see you at Outbrain's hosted Happy Hour tomorrow!
-
Continuing the conversation after #PrideMonth2024, Olivia Ordonez, our Head of Global Growth, and Elisabetta Castriota, our Account Director, Supply Partnerships, EMEA and APAC, encourage us to keep championing the values of inclusivity and respect in all aspects of life. #DEI #LifeAtOutbrain
-
Tomorrow, MAD//FEST presents a unique panel featuring our Head of Enterprise UK, Alex Cheeseman. He will be joined by Marc Guldimann, CEO of Adelaide, and Benazir Barlet-Batada, former Senior Marketing Director at Mondelēz International, to discuss strategies for captivating a digital audience in an increasingly competitive landscape. Be sure to catch the session on the Hexagon Stage at 4:40 pm for practical insights into effective audience engagement! #MADFest2024
-
During last month's #CannesLions2024, our CVP, Global Head of Marketing Katie Secret joined The Drum for a conversation on the power of attention metrics in identifying and capitalizing on underfunded high-attention moments on the open internet. Discover how Onyx by Outbrain is designed to help brands leverage these moments for impactful engagement. https://outbra.in/4eEfww0
“We're seeing brands take a more holistic approach to how they present their brand - and platforms have been pivotal in helping brands understand how their audience interact across content." Katie Secret corporate vice-president, global head of marketing at Onyx by Outbrain talks about how can brands can capitalise on high attention moments? In partnership with Outbrain #TheDrumatCannes
-
Captured at #CannesLions2024, Adelaide's CEO Marc Guldimann spoke with The Drum about the transformative impact of attention metrics on contemporary media buying strategies.
"My advice to advertisers today is to start now, don't wait for the market to catch up." Marc Guldimann, CEO, Adelaide discussed how brands can embrace newer metrics and newer buy-ins to efficiently reach their audiences. In partnership with Outbrain #TheDrumatCannes
-
In a heartfelt reflection, our Team Lead, Enterprise, Lindsey Carson, reminds us of the vital role the LGBTQ+ community plays in advocating for a society where being oneself is not just accepted but celebrated— a value Outbrain proudly shares. #PrideMonth2024