Thank you to our partners at Onyx by Outbrain and The Drum for an insightful discussion last week on staying ahead of market standardization and the advantages of attention metrics across media buying strategies.
"My advice to advertisers today is to start now, don't wait for the market to catch up." Marc Guldimann, CEO, Adelaide discussed how brands can embrace newer metrics and newer buy-ins to efficiently reach their audiences. In partnership with Outbrain #TheDrumatCannes