Last week, our friends at Integral Ad Science released a new report about the link between attention and action. Inside the report, there's a breakdown of how IAS's Quality Attention solution, which is in part powered by Lumen, can be used as a way to drive better outcomes, showing how attention optimization can lead to: 🔹 +26% lift in brand awareness 🔹 +69% lift in purchase intent 🔹 +157% in incremental sales 🔹 +40% sales lift 🔹 +6% return on ad spend The link between attention and outcomes is clear. So what do advertisers think about the attention landscape in 2024? IAS released a survey that shows four key trends. Read our breakdown here: ⬇ https://lnkd.in/e4QqAT29
Lumen Research Ltd
Technology, Information and Internet
Turn attention into action with end-to-end attention technology.
About us
We employ the latest developments in eye tracking research to help you understand exactly how your customers consume your communications. Instead of opinion and inference, we provide hard facts about what actually captures people’s attention, and can make solid, actionable recommendations on how you can optimise your communications. We design innovative eye tracking techniques to understand what really captures peoples attention - and what really drives their behaviour. We link this to sales data to improve ROI on ad spend. Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? We do an eye tracking research each week to find out which of the ads were most successful in getting attention. Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett.
- Website
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http://lumen-research.com/
External link for Lumen Research Ltd
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2013
- Specialties
- Advertising Research Consultancy and Eye Tracking
Locations
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Primary
Screenworks, Unit 320
22 Highbury Grove
London, N52EF, GB
Employees at Lumen Research Ltd
Updates
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Big thanks to our friends at Bizible for sharing some of the top trends we found in our report on the made-for-advertising landscape with ExchangeWire. 🔎 In this breakdown, we highlight the report's findings on the most popular ad tactics to eliminate MFA websites from the media mix and how to choose the right publishers and partners for made-for-attention campaigns. Read the full article here: https://lnkd.in/eT8jhhsF
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Our friends at Integral Ad Science have released a new report all about attention and performance. In "Taking Action on Attention II," IAS analyzed billions of impressions and conversion events to understand the impact of high-attention impressions. The report is full of key findings and case studies showing the link between attention and higher incremental sales, sales lift, return on ad spend, and more - doesn't that get your attention? 👀 Download the full report here: https://lnkd.in/em9j-N94
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$100 billion. 💰 That's how much ad budget gets wasted every year on low-quality websites. So what can advertisers do about it? In Lumen's recent report with ExchangeWire, we surveyed media buyers and found that metrics play an important role in optimizing ad inventory... and attention metrics can make a big difference. As Jonathan Waite from Havas Media Network explains it: “[Attention] allows us to identify inattentive impressions and reduce wastage. Beyond this, levels of attentive seconds (APM) tell us a lot about the quality of a placement in terms of its size, screen real estate, format, and ad clutter — acting as a proxy for the quality of the media experience the user is likely to have.” Want to learn more about the MFA landscape in 2024? Read about the top trends we discovered and get the full MFA report here: https://lnkd.in/eEXkqib4
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And that's a wrap for Day 2 at MAD//FEST! Thanks to all the friends, colleagues, and partners who attended the Attention Stage presentations this week or stopped by the Lumen Attention Cabana... especially for a very attentive happy hour at the end of the day! If you didn't get a pair of Lumen sunglasses or your copy of our exclusive MFA report, there's still time to visit Lumen at Booth C5 tomorrow! #madfest2024 #attentioneconomy #digitaladvertising
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The Lumen Attention Cabana (C5) is officially open for Day 1 of MAD//FEST in London! 🎉 Our highlights so far: 🔹 Lumen CEO Michael Follett took the stage to break down the results from our exclusive report with ExchangeWire about how to fix the made-for-advertising era with made-for-attention strategies 🔹 VP of Global Partnerships Donia Baddou gave a talk with our friends from Snap Inc. on our new attention measurement solution 🔹Our brand new Lumen sunglasses 😎 - take our MFA quiz, get a copy of our MFA report, and get a pair of sunglasses at the Lumen Attention Cabana! #madfest #attentioneconomy #attentionmetrics #mfa #digitaladvertising
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Yes, there was a lot of talk about AI, retail media, CTV and more at #Cannes2024. But what were people paying attention to when it came to... attention? 🕶 At Lumen, we noticed three key trends for the future of the attention industry: Scale, trust, and action. Read our thoughts below: ⬇ https://lnkd.in/e58GBxTf
3 Attention Takeaways from Cannes 2024
https://lumen-research.com
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Lumen is thrilled to return to MAD//FEST next week! This will be an action-packed event and we can't wait to see the industry come together for one of the best and busiest advertising events in London. Want to say hi? 👋 Visit Lumen's Attention Booth (C5) to get a copy of our new report with ExchangeWire, "The MFA Landscape in 2024" and don't miss Lumen CEO Michael Follett and Donia Baddou, Lumen's global VP of partnerships, on the Attention Stage! See the full agenda here: https://lnkd.in/eGXUgb7R
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Congratulations to Lumen's partners at dentsu malaysia for winning big at the Malaysia Digital Awards last week. 🏆 The teams took home a Bronze for "Best Use of Display / Rich Media" for an attention-first planning campaign with the Cetaphil team and Silver for "Best Use Of Digital Marketing Innovation" for an attention measurement campaign with Teads and Tiger. Another great example of turning attention into action!
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Thank you to our partners at Integral Ad Science for hosting a great panel at Cannes with Caroline Hugonenc from Teads , Seb Larre from Publicis Media, and Lumen CEO Michael Follett. Lots of great conversations focused on defining the new advertising paradigm - and how attention is changing the ad landscape. 🕶