“I worked with Josh for many years. He's in the top echelon of media / audience researchers. One of the rare people who can combine deep technical and statistical skills with the ability to communicate complex technical issues. Josh is a must-have if you're selecting or building an all-star research team.”
About
Josh Chasin is currently Principal of KnotSimpler, and a member of several advisory…
Contributions
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You're a market research analyst in advertising. What are the skills you need to thrive?
First and foremost: a time machine. Because "market research," per se, is largely a dying practice. A colleague once said, "Don't call it research; otherwise they'll think they don't need it." The general practice we thought of as market research is rapidly evolving into data science, with Big Data assets, Identity spines, and now AI and machine learning becoming the new tools of the trade. So I'd say, become facile at the miniing and manipulation of Big Data assets. Paradoxically, I'll also say, get as good as possible at storytelling. Find the insights, the knowledge in the data, and make it "sing" when you share it up the organization. Market research used to be about sampling; now it's about, harness Big Data and tell relevant stories.
Activity
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It was an incredible privilege to celebrate our honorees for the prestigious Market Research Council Hall of Fame on Friday, held at the magnificent…
It was an incredible privilege to celebrate our honorees for the prestigious Market Research Council Hall of Fame on Friday, held at the magnificent…
Liked by Josh Chasin
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I’m happy to share that I’ve completed my NYU/ARF Certificate in Marketing Optimization and Insights!
I’m happy to share that I’ve completed my NYU/ARF Certificate in Marketing Optimization and Insights!
Liked by Josh Chasin
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NYY>WAS … quick trip to DC to talk Ukraine 🇺🇦 , privacy & upcoming election… ready for a big week!!!
NYY>WAS … quick trip to DC to talk Ukraine 🇺🇦 , privacy & upcoming election… ready for a big week!!!
Liked by Josh Chasin
Experience & Education
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Knot Simpler, Inc.
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Bill Harvey of, among other things, Research Measurement Technologies, Inc. interviewed on advertising attentiveness in Forbes by Brad Adgate.
Bill Harvey of, among other things, Research Measurement Technologies, Inc. interviewed on advertising attentiveness in Forbes by Brad Adgate.
Shared by Josh Chasin
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Packed house at the #MRC Hall of Fame awards today. Thank you for hosting in your beautiful offices, Kantar. So great to be in the presence of the…
Packed house at the #MRC Hall of Fame awards today. Thank you for hosting in your beautiful offices, Kantar. So great to be in the presence of the…
Liked by Josh Chasin
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Upwave adds Josh Chasin to its advisor program, enhancing its mission to innovate brand measurement with his 30+ years of market research experience.…
Upwave adds Josh Chasin to its advisor program, enhancing its mission to innovate brand measurement with his 30+ years of market research experience.…
Liked by Josh Chasin
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