About
I was one of the earliest adopters of programmatic technologies in 2009 and held roles at…
Articles by Wayne
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Can attention metrics help news publishers increase revenues?
Can attention metrics help news publishers increase revenues?
By Wayne Blodwell
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The ad industry’s elephant in the room - who should we believe?
The ad industry’s elephant in the room - who should we believe?
By Wayne Blodwell
Activity
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Apropos of nothing in particular, Silicon Valley voting... 2020 US presidential election: San Francisco was 85% for Biden San Mateo (most of Silicon…
Apropos of nothing in particular, Silicon Valley voting... 2020 US presidential election: San Francisco was 85% for Biden San Mateo (most of Silicon…
Liked by Wayne Blodwell
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Improving marketing effectiveness through media neutral planning has never been more complex. That's why ISBA has launched its Media Excellence…
Improving marketing effectiveness through media neutral planning has never been more complex. That's why ISBA has launched its Media Excellence…
Liked by Wayne Blodwell
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One of the great things about my new role at UCFB / VSI Executive Education is that it’s giving me the space and opportunity to tangibly engage with…
One of the great things about my new role at UCFB / VSI Executive Education is that it’s giving me the space and opportunity to tangibly engage with…
Liked by Wayne Blodwell
Experience & Education
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Impact Media
View Wayne’s full experience
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Courses
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The Programmatic University - Digital Marketing Week
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Recommendations received
19 people have recommended Wayne
Join now to viewMore activity by Wayne
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"The U.S. market is ready and waiting for somebody to go in and try and capture it, and nobody's done that yet" - Prof. Rob Wilson. 🇺🇸 ⚽…
"The U.S. market is ready and waiting for somebody to go in and try and capture it, and nobody's done that yet" - Prof. Rob Wilson. 🇺🇸 ⚽…
Liked by Wayne Blodwell
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We're de-mystifying measurement! If you're curious about the difference between MMM and MTA models, Probablistic vs Deterministic measurement, and…
We're de-mystifying measurement! If you're curious about the difference between MMM and MTA models, Probablistic vs Deterministic measurement, and…
Liked by Wayne Blodwell
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Lionel Messi joined Inter Miami one year ago this week. Here's the difference: Inter Miami Valuation 2023: $600 million 2024: $1.03 billion (+72%)…
Lionel Messi joined Inter Miami one year ago this week. Here's the difference: Inter Miami Valuation 2023: $600 million 2024: $1.03 billion (+72%)…
Liked by Wayne Blodwell
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The Met Gala of AdTech is returning in March 19, 2025! Please let me or Tom Triscari know if you are interested in attending. https://lnkd.in/egx7U8rE
The Met Gala of AdTech is returning in March 19, 2025! Please let me or Tom Triscari know if you are interested in attending. https://lnkd.in/egx7U8rE
Liked by Wayne Blodwell
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In-game ads = ‘respectful attention’ Anzu.io’s formats work with gamers, not against them. Probably why EMARKETER predicts big revenues for the…
In-game ads = ‘respectful attention’ Anzu.io’s formats work with gamers, not against them. Probably why EMARKETER predicts big revenues for the…
Liked by Wayne Blodwell
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This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
This September I’ll be taking on a new role focusing on strategic growth and corporate development for WPP more broadly. It’s been a privilege to…
Liked by Wayne Blodwell
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Inside the NBCU's first time offering the Olympics programmatically, including details on pricing, inventory and exclusions. From William Bradley and…
Inside the NBCU's first time offering the Olympics programmatically, including details on pricing, inventory and exclusions. From William Bradley and…
Liked by Wayne Blodwell
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A brilliant start to the CBIT treasure hunt in Birmingham this evening. Will anyone be reaching for google maps?! Thank you PIC for co-ordinating…
A brilliant start to the CBIT treasure hunt in Birmingham this evening. Will anyone be reaching for google maps?! Thank you PIC for co-ordinating…
Liked by Wayne Blodwell
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CTV and programmatic buying are now intertwined, with 75% of all CTV transactions taking place through programmatic piping: https://lnkd.in/gPDDbp9E…
CTV and programmatic buying are now intertwined, with 75% of all CTV transactions taking place through programmatic piping: https://lnkd.in/gPDDbp9E…
Liked by Wayne Blodwell
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Part two of the 2024 #IAB Digital Video Ad Spend & Strategy Report is out, shedding light on the buy-side's investment criteria and KPI measurement…
Part two of the 2024 #IAB Digital Video Ad Spend & Strategy Report is out, shedding light on the buy-side's investment criteria and KPI measurement…
Liked by Wayne Blodwell
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Great conversation at The Ivy Collection last night for the Kepler x ISBA dinner for media leaders. Particularly enjoyed debating the future of…
Great conversation at The Ivy Collection last night for the Kepler x ISBA dinner for media leaders. Particularly enjoyed debating the future of…
Liked by Wayne Blodwell
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