How often do YOU look at your phone? Study finds the average American checks their handset 52 times a day
- Smartphone penetration rose to 85 percent, up 3 percent from 2017
- 63% of the respondents reported trying to limit their smartphone usage
- 80% of consumers concerned about companies sharing their personal data
Americans look at their phone an average of 52 times a day, a new study has found.
The shocking statistic means that with an estimated 270 million Americans, we are viewing smartphones about 14 billion times per day.
However, Deloitte's U.S. edition of the '2018 Global Mobile Consumer Survey' found 39 per cent of consumers now believe they use their smartphones too much.
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The Deloitte study found 63% of the respondents said they were trying to limit their smartphone usage - although only half said they were succeeding in cutting back
18 to 34-year-olds were most likely to admit their addiction, with 60 per cent saying they used their phone too much - the highest level of any age group.
63 per cent of the respondents reported trying to limit their smartphone usage, roughly half succeeding in cutting back.
This year smartphone penetration rose to 85 per cent, up 3 per cent from 2017, with the strongest growth among U.S. consumers aged 45 and over.
'This year's survey really advances the story of smartphones as the true center of our lives, both inside and outside the home,' said Kevin Westcott, vice chairman and U.S. telecommunications, media and entertainment sector leader, Deloitte LLP.
'While interest in other mobile technologies such as voice-assistance and IoT is there, the smartphone remains the go-to device for consumers, enabling them to do anything they desire: communicate, work, socialize, consume entertainment, stay fit or take care of things at home.'
63 per cent of the respondents reported trying to limit their smartphone usage, roughly half succeeding in cutting back.
Smartphones also blurring the lines between work and leisure with 70 percent of respondents using personal smartphones at least occasionally for after-hours work.
They were the fastest growing of 10 device categories.
Their 3 percent growth rate is triple that of the one other device category with positive growth, smartwatches, now used by 14 percent of Americans.
Trailing smartphones in consumer penetration are laptops (77 percent), desktop computers (57 percent), tablets (57 percent), fitness bands (21 percent), virtual reality (VR) headsets (8 percent) and smartwatches (14 percent).
In daily usage, tablets (52 percent) now rank behind smartphones (94 percent), laptops (74 percent), desktop computers (71 percent), smartwatches (67 percent), and fitness bands (60 percent).
Daily usage for wearables, however, is growing for owners of fitness bands (60 percent versus 53 percent in 2017) and smartwatches (67 percent versus 62 percent in 2017).
The study also found major concerns over privacy.
Eighty percent of consumers have concerns about companies using, storing and sharing their personal data with third parties.
Eighty-five (85) percent of respondents now believe that companies with which they interact online use their personal data 'all' or 'most of' the time.
Consumers are 14 percent less likely this year to share their photos and address books with companies they interact with online, marking a substantial change in behavior from last year.
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