BLUE TURACO COFFEE reposted this
Founder at Blue Turaco Coffee - Championing Ugandan Specialty Robusta: Making coffee accessible, empowering small-holder coffee farmers, and fighting childhood hunger through coffee and wildlife safaris
You won't believe this, but I met him face to face. Yes, we even had filter coffee together. Last Friday was a huge day for me, one that has been five years in the making. The week had started off with some disappointing news about the cancellation of the Birmingham Coffee Festival. I was going to give a talk there on the specialty robusta revolution. So you can imagine my excitement when James Hoffmann said yes to meeting on Friday the 5th. I went into overdrive with excitement. And for a good reasons For those into tech, your dream person to meet might be Elon Musk or Mark Zuckerberg. For me, there are a few legends in the specialty coffee world I’ve always wanted to meet, have a coffee with and talk about how we can change the coffee world together, for the better. Last Friday, I met one of them. A special, pinch-me moment. I was humbled and way too excited to meet you, James Hoffmann Thank you, Barney😜 Mauleverer for making this happen (more on this another time). I’m an outsider in the UK coffee scene; I’m a smallholder farmer (you don’t get many of those living this side of the equator), and I’m championing specialty robusta (when the specialty coffee market has been focused on arabica - for better part of last 3 decades. So, there are a few people in this industry I am keen to meet. People like you, yes you have an important key part in helping more customers access specialty and premium robusta and myself and BLUE TURACO COFFEE team are eager to make this happen. This, in turn, will impact millions of smallholder coffee farmers in Uganda and world over. No-one gets anywhere alone. Collaboration is what we need - in fact it could be the BIGGEST single thing to Make the biggest difference! So I’ll be reaching out. I hear your fears and worries, but I have a solution to those worries and fears. If you see my name in your DMs, it means you mean something to the robusta revolution. James, I learned so much during our chat, and I can't wait to meet again and again. Thank you.. You turned what was looking like a challenging week into a great one. Ps: lets connect if we are not yet Wycliffe Sande - I talk about speciality robusta coffees sustainability, smallholder farmer issues fighting hunger through coffee #metjameshoffman #blueturacocoffee #foundermeetups #collabrations