Oatsu

Last week, I was interviewed by Be the Business x Mastercard Strive live on LinkedIn, and shared: ✔️ How I took Oatsu from kitchen table to retail shelves 🛒 ✔️ How Oatsu smashed its Seedrs crowdfund target by 250% 💰 ✔️ How Oatsu secured coverage in The Grocer, The Guardian, Metro and endorsement from BBC Dragon Steven Bartlett 🗞 ✔️ The big challenges we've faced and how we've overcome them 🎢 Missed the live session? You can watch the recording below.👇 #startup #founder #entrepreneur #FMCG #fundraising #mentoring Ricardo Angela

I can't wait to share the triumphs and challenges I’ve faced on Oatsu's journey at Lloyds Banking Group and Foundervine's Immerse Community Gathering this Saturday. 🔥 I’ll be on the Keynote Panel speaking to 130+ diverse founders, alongside fellow foodpreneurs Thomas Hal Robson-Kanu and Saskia Roskam. 🎤 Come along to hear me speak on how Oatsu went from kitchen table to retail shelves 🛒, and how we've turned inspiration from 🇺🇸 into opportunities in 🇬🇧. 📅 29 June 2024 | ⏰ 14:00 - 18:00 📍 West End, London 🎟 Register for free tickets here: https://lnkd.in/eUsVDAif I hope to see you there! 🚀 #Foundervine #FVImmerse #Networking #Entrepreneurship #Founder

⏰ 10 BUYER MEETINGS IN 3 HOURS!? 🤯 Last week I attended the inaugural #VegNet24 conference, where I met with plant-based buyers from grocers and foodservice distributors from the UK, Europe and beyond. 🌎 In 10 back-to-back buyer pitches and samplings, I presented Oatsu's full range: 1️⃣ Our chilled ready-to-eat overnight oats, now with an industry-leading shelf life 🥳 2️⃣ Our NEW 'just add milk' high protein, low sugar overnight oat mixes 🥣 The buyers loved our samples, and I can't wait to see how our conversations progress. 💬 I also attended panels with brilliant insights shared by Katie Cross, Mitch Lee 🧀, Joe Hill 🍕, Jagir Mankodi 🥜, Christa Bloom-Burrows, Lottie Unwin and AJ Sharp. It was so lovely to connect and catch up with founders and experts paving the way in plant-based: Aksana Fitzpatrick, Louisa Mitchell, Natasha Orumbie, Simon Day, Anant Joshi, Anna Gorman, Katie Roselaar, Jason Gibb, Clare Pope, Samantha Beeny, David Pannell Ⓥ 🌱 and many more. 🌱 Thanks to Mike, Amabel, Nicoletta and David for bringing us all together for an unforgettable day! 🙌 #vegnet24 #plantbased #FMCG #foodanddrink

Are you thinking about crowdfunding as a way to take your business to the next level? Here is how you nail it. 🔨 We're bringing you our next edition of The Lunchtime Listen, featuring Lauren O'Donnell, founder of Oatsu. Lauren left a career in banking to launch Oatsu after struggling to find any delicious plant-based breakfasts near her office. Overnight oats were skyrocketing in popularity, and were the only breakfast that kept Lauren full and energised all morning.     Since then, Oatsu has delivered 30,000+ breakfasts to 3,000+ customers. Their breakfasts have been featured in The Sun, The Guardian, Metro and The Grocer, and have been endorsed by BBC Dragon Steven Bartlett known widely from Diary of a CEO #DOAC. Oatsu secured its first high street listing with Holland & Barrett last year.    💸 Surpassing their initial crowdfunding target by 250% Oatsu recently raised £250,000 from 279 investors on Seedrs.    The knowledge you can expect to GAIN: 🌟 Crowdfunding & Fundraising: Discover the secrets behind Oatsu's phenomenal #crowdfunding success, achieving an incredible 250% of their target.   📣 PR & LinkedIn: Learn firsthand about Lauren's effective use of PR and LinkedIn to drive sales and build a strong online presence.   🤝 Mentorship & Support: Hear about the transformative impact of Lauren's experience so far in our Mastercard Strive Mentoring programme. Plus, we'll have a live Q&A session where you can directly ask Lauren questions and gain even more insights. Don't miss out on this one! ⭐ Ioana Jago Eilidh McDade Angela Veljanoska Maarja Toomsalu Shazana M.

I'm looking forward to sharing Oatsu's journey with 500+ attendees at Foundervine's Founderfest tomorrow. 🚀 I'll be speaking on the 'Brands Shaping the Future of Food and Drinks' panel alongside Natalie Dinning, Mike Williams, Amma Mensah and Ella Wales Bonner. 🎤 It's so important that communities like Foundervine bring underrepresented founders together to share experiences and help each other grow. 🙌 Final tickets available from: https://lnkd.in/d6jjgXPJ 🎫 More about Founderfest: https://lnkd.in/dUhSc3EN 💥 #founderfest2024 #startup #founder #FMCG

We LOVE 😍 fun brands and passionate founders at veg-net , and that sums Oatsu and its founder Lauren O'Donnell ! Oatsu makes it easy to enjoy a healthy breakfast on-the-go, and they are on track to be the UK's first dedicated overnight oat brand on shelves, with an industry-leading shelf life, and all-natural ingredients. And that's a wrap! We are officially full with 20 amazing brands signed up, just a couple of Buyer places left, as Lauren O'Donnell sums up "Veg-net offers an unparalleled opportunity to meet with grocery and foodservice buyers in the UK and beyond, and connect with other founders in the plant-based community." We couldnt agree more! 👍 #vegnet24

Angel #investing has been and continues to be one of the most enjoyable parts of my own #entrepreneurial journey to date. Meeting inspirational #founders 💪 Learning from great #investors 🧠 Sharing the highs and lows of the entrepreneurial journey 🎢 There’s nothing better than seeing these companies go from strength to strength. This week I wanted to shout out the amazing Lauren O'Donnell at Oatsu So many of my friends now have Oatsu’s overnight oats as part of their breakfast routine. She’s doing incredibly well, inspiring more people than she realises and the product itself is first class! Want to try some? Here’s 15% off 👇 https://lnkd.in/esNH-hNz Enjoy and happy Wednesday!

In late 2019, I left my corporate job and started making overnight oats in my kitchen, selling them online and at markets. 👩🏻🍳 At the time, I thought I'd be able find a manufacturer and launch Oatsu into retail within 6 months. 🤦🏻♀️ It took 3.5 years. 🤯 This was made all the more challenging given the shelf life and all-natural ingredients we wanted. 🥣 I was honoured to share Oatsu's manufacturing journey with 200+ founders at Bread & Jam’s Start Up Summit last week. 🎉 Mitch Lee 🧀 moderated a panel with Zara Godfrey (née Gugen) 🍌🍫, Asher Flowers and I on: ✔️ The pros and cons of producing yourself ✔️ How to find the right manufacturer for your product  ✔️ Important things to consider (e.g. accreditations and MOQs) Bread & Jam's events have been instrumental to Oatsu's growth, and I always recommend them to food & drink founders, whatever stage they’re at. 🙌 Are you attending Bread & Jam Festival in July? Let me know if so. 👇 #startup #founders #panel #FMCG #manufacturing

The biggest challenge I've faced on Oatsu's journey has been achieving a strong shelf life on a chilled product. 🥣 I wish someone had told me that working with the right manufacturer would be the single biggest determinant of our success. 🤝 So I'm pleased to share that Oatsu has made some fantastic progress in this area over the past few weeks. 🎉 Using advanced processes, our overnight oats will soon have an industry-leading shelf life, using all-natural ingredients. ⏰ Oatsu is now on track to become the UK's first dedicated overnight oat brand on retail shelves. 🥣 I’m looking forward to sharing my learnings on this topic at Bread & Jam’s Start Up Summit on 23 May (link in comments). 📆 Want to expand your breakfast offering, and try some samples? Drop me a message. 📧 📸: My factory tour gear during a recent manufacturer visit #startup #founder #challenges #foodanddrink #FMCG

Easy decision to invest when you love the product - this is a picture of my fridge after my recent order from Oatsu 😍 I decided to get a few more than I could eat so my family and friends can try some (I might have gone a little overboard... this is only half of them 😂) #SupportSmallBusinesses