B2B Marketing

Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track? Joel Harrison met with Clevertouch CEO Adam Sharp and Ron Angell, incoming professor of marketing at Stirling University to discuss the findings. Check out the full episode here: https://okt.to/cVvJz7

From clear goal-setting and understanding your audience to creating content through high-profile speakers and incorporating cutting-edge tech, your company can achieve outstanding #B2Bevents no matter what sector you’re in. In this webinar, we will be discussing some findings from Cvent's latest report while also breaking down: 🟠 How to effectively plan your B2B events to spark excitement and intrigue, from the marketing through to the #martech you choose and the venue. 🟠 How to strategically deliver quality #content to keep audiences engaged from the beginning of the event to the end. 🟠 Unique and interactive ways to increase participant involvement and enhance the overall #experience. Register your space below: https://lnkd.in/e9sx8Mhz

Exciting times coming for Propolis!

The deadline for submitting your entries to the B2B Marketing Awards is quickly approaching. The final day to submit is July 12th. Enter now: https://lnkd.in/evmMFvRq Thank you to our headline sponsor Gravity Global and category sponsors The Croc and Survey Solutions Limited

With gratitude to our sponsors Differentiated, B2B Marketing would like to congratulate our #B2BIgnite Scalextric champion Christian Radley. Thanks to everyone who joined us, last week at B2B Ignite 2024. Don't forget to join us at the B2B Marketing ABM conference in November. #Propolis

Congratulations, Riti Rishi-Sandhu! The #B2BIgnite Sponsor Bingo winner. Thanks to the B2B marketing community for making B2B Ignite 2024 such an awesome event. We look forward to seeing you all at the B2B Marketing #ABM conference in November. #Propolis #ABM2024

Explore our comprehensive analysis of the changes in budgets, resource allocation, team structures, and more in 2024. All data within the report is provided by the Propolis Community Index. Compiled by Senior Content Editor, Kavita Singh, this report features expert analysis and recommendations from top marketing leaders at major companies like Virgin Media O2 Business, Moody's, and Wipro. Download the report here: https://okt.to/ocYz0K #dataandanalytics #YearinReview2023 #communityintelligence

#b2bignite was exceptional - 500+ attendees, 50+ expert B2B speakers, 8 content tracks, and hundreds of insightful conversations and connections! What a fantastic community we have. A huge thank you to all the attendees, speakers, sponsors and organisers who made the event what it was 🔥 Watch out for all the session recordings coming soon on-demand, and the full photo gallery next week. Register your interest in attending next year: https://lnkd.in/egUxMbnh #b2bignite A huge thank you to all our sponsors as always: Headline: 6sense Keynote: The Marketing Practice Session sponsors: alan. agency | BBN | Bray Leino | FunnelFuel | HUT 3 | Ledger Bennett | dentsu B2B | Redwood BBDO Sponsors: Differentiated | Torpedo Event app sponsor and exhibitor: Zapnito Exhibitors: Canto | ON24 | Peek & Poke | POPcomms | RONIN International | Pipeline360 | TechnologyAdvice Strategic partner: Numentum Community intelligence powered by: Propolis

Latest: B2B Marketing trials proof of concept to improve marketing predictions. Cloudapps Ice.Blue.Sky #pressrelease #AIinnovation #b2bmarketing

In the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap. Check out the full episode here: https://okt.to/LtMKIG