alan. agency

A brilliant session at B2B Ignite recently on Why Industry Activism is the Secret to Growing B2B brands. Huge thanks to our panelists, Madlen Nicolaus and Amy Oliver, for joining Benedict Buckland on stage at the event. If you missed the discussion, or would like to find out more, visit the link below for the full recording or get in touch with our team. #b2bmarketing #thoughtleadership #b2bignite

Are you a truly *visionary* marketer? A few weeks ago, alan. agency MD & Chief Strategy Officer Benedict Buckland had the privilege of hosting a panel at B2B Ignite by B2B Marketing 🚀 Our session, "Why Industry Activism is the Secret to Growing B2B Brands," sparked some truly inspiring conversations. We were delighted to have two excellent speakers join us: Madlen Nicolaus, CMO at Hexagon AB and Amy Oliver, Global Integrated Marketing Strategy Manager at Workday. Here are the key takeaways: 1️⃣ Vision is king: It's not just nice-to-have, it's essential for top B2B brands. Make it clear and let it permeate your entire organisation. 2️⃣ Tangibility wins: Aim for crystal-clear vision statements. Think Salesforce's goal to make CRM "as easy as buying something on Amazon". 3️⃣ Marketers, shape the vision: Your insights are gold. Use customer data and market research to refine your company's direction. 4️⃣ Thought leadership is your megaphone: Use it to broadcast your vision, but keep it authentic and valuable. 5️⃣ Stand out in the content sea: Find the gaps in industry conversations. Focus on high-engagement topics with low ownership. Want to dive deeper? Read more and watch the full discussion here: https://lnkd.in/exXMYhRS How is your B2B brand shaping its industry? Let's discuss in the comments! 👇 #B2BMarketing #ThoughtLeadership #BrandVision #IndustryActivism #B2BIgnite

Linkedin posts by brands are a complete waste of time 😈 Irony aside, click the link in this brand post and listen to Katrina Hutchings-Nichols, #CMO at Sannam S4 Group deliver some home truths about linkedin marketing and how the answer is individual evangelism. Catch the full episode 👉 https://lnkd.in/erYkpYHs?

Does D&I count in a B2B brand narrative? Our survey of #B2B leaders suggested not but Efi Naskou makes a very compelling argument for why that's frankly naive. Tune into our latest episode of the podcast where Efi, CMO of Zenus Bank sets out why a strong D&I agenda should power B2B #brandstrategy and comms. Listen to the full episode on B2B Marketing: The Provocative Truth 👉 https://lnkd.in/e_SYvFMA And check out the research @ chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://lnkd.in/e7ubMA_a

💥 We are excited to attend the B2B Ignite event tomorrow where we will be hosting a live episode of our podcast, B2B Marketing: The Provocative Truth, as part of the B2B Marketing Brand Track! 🎤 Our own Benedict Buckland will be discussing why industry activism is the secret to building powerful B2B brands and he'll be joined by Madlen Nicolaus, CMO of Hexagon AB, and Amy Oliver, Global Integrated Marketing Strategy Manager at Workday. 👋 Come and say hello to the alan. agency team at our stand to discuss how we can help elevate your B2B brand. Look forward to seeing you there! And if you haven't got your tickets yet, you can book now with the code PODCAST at checkout to receive 20% off: https://lnkd.in/gvBNDa-zhashtag #B2BIgnite #B2BMarketing #IndustryActivism #BrandBuilding

Is it finally time for marketing to take control of B2B sales? Tune into our episode with Kate Cox, CMO of BrightBid, where we challenge the received wisdom about B2B sales models and look at why tech could open the door to the CRO role for marketers. Listen to the full episode on B2B Marketing: The Provocative Truth 👉 https://lnkd.in/e6aaaU4s And check out the full back catalogue @ https://lnkd.in/eCfp8kHM

3 in 5 business leaders say playing an active role in defining the sector is a key criteria for being a leading B2B brand. It’s not all about size. To become a business that others look up to and follow, you need to show where your industry is headed. Download our latest report below on the brand-building power of thought leadership and find out how you can become the brand everyone dittos.  https://lnkd.in/eiwRBH7y

Can complex products be marketed simply? Tune in to our episode with Haralds Gabrans Zukovs, Head of Growth at Mindgard, where we discussed the nuances of marketing complex products in meaningful ways. Listen to the full episode on B2B Marketing: The Provocative Truth 👉 https://lnkd.in/eyRUhXyt Haralds has quickly risen through the ranks to become a senior marketer in the B2B space, and he specialises in creating high-impact digital marketing campaigns. He has previously worked for credolab, Hyve Group, Nordigen, and more. LISTEN NOW 👉 https://lnkd.in/eMqjPWZG 🎧 #B2BMarketing #Breakthrough #ProvoketheTruth

Can specialists become great B2B marketing leaders? Tune in to our episode with Will Sturgeon, Head of Content and Thought Leadership at PwC UK, where we discuss all about specialisms in B2B marketing. Listen to the full episode on B2B Marketing: The Provocative Truth 👉 https://lnkd.in/e3pppCXQ Will Sturgeon is a seasoned marketing professional with a track record of shaping marketing strategies and leading large scale teams. He has previously worked for Golin, Harvard Public Relations, Lewis PR, and more. LISTEN NOW 👉 https://lnkd.in/eMqjPWZG 🎧  #B2BMarketing #Specialism #ProvoketheTruth

Can maturing organisations learn to adapt? Tune in to our episode with Chris Wade, Chief Marketing & Product Officer at Gamma, where we discussed what it takes for a business to stay relevant to their customers. Listen to the full episode on B2B Marketing: The Provocative Truth 👉 https://lnkd.in/ec56qy6h Chris is an accomplished senior marketer with 20+ year of experience in B2B tech businesses. Prior to joining Gamma, he has previously worked for Aptitude Software, Dynamo North East, Sage, and more. LISTEN NOW 👉 https://lnkd.in/eMqjPWZG 🎧  #B2BMarketing #Adapt #ProvoketheTruth