B2B Marketing’s Post

Super early bird tickets are now on sale for The Global ABM Conference! Join 400+ B2Bers and 60+ expert ABM speakers on 6 November to get the ultimate inside track on ABM-powered growth.   You’ll leave with actionable knowledge straight from the front line - think brand new research, dynamic discussions with peers, and ABM case studies diving into what went right (and what went wrong!) for some of the biggest brands in the industry.   Book before 23 August to save £300 on your pass: https://lnkd.in/dvJktajB Watch out for the agenda and speaker reveal at the end of August 💡 #b2babmconference #abm #b2bmarketing

Tickets for The Global ABM Conference on 6 November 2024 are on sale now! Our super early bird offer runs until Friday 23 August, so book now to save £300: https://okt.to/dcB2Vi The agenda and speakers reveal is coming at the end of August, but in the meantime, here's the 2023 highlights video so that you can get a taste of what's in store 💡

Are you looking to advance your #AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global for a practical webinar on leveraging AI tools in #B2Bmarketing. Josh will start by introducing a popular set of AI tools that support various marketing functions. He’ll explain in simple terms how AI can fit into a marketing team’s everyday workflow and help improve efficiency. The highlight of the session will be a live demonstration where Josh will show you how to build your own AI model, in less than five minutes, without any coding knowledge or wizardry. This part of the #webinar is perfect for anyone in marketing—whether you’re a CMO, marketing director, or working in B2B marketing—looking to get hands-on with AI technology to drive innovation and gain a competitive advantage. Register below: https://lnkd.in/e7CJzPRz

Are you prepared for a cookieless era in B2B Marketing? The impending end of third-party cookies is nigh, but is B2B really ready for whats to come? Take the readiness survey to: 🍪 Access actionable strategies and recommendations to help you in this new uncharted era. 🍪 Be among the first to receive the report upon publishing. 🍪 Get the chance to win one of four £50 Amazon gift cards. Take the survey below: https://okt.to/IuKZW1 FunnelFuel Paul Collier Propolis

Dassault Systèmes is a €4.5b tech company that’s highly successful in multiple markets but is remarkably little known outside its core customer segments and home nation of France. In a bid to change that, VP of Marketing Victoire de Margerie has embarked on an ambitious marketing program focused on its sustainability credentials – including a high-profile takeover of London’s Piccadilly Circus digital billboards (equivalent to New York’s Times Square). But in this episode of the #B2BMarketingPodcast, she explained to Joel Harrison, that this is much more than just an out-of-home campaign, and part of a complex strategy. Listen to the full episode here: https://okt.to/Ik2u0A

We’re all used to sharing images and video from major summer concerts and sporting events, and just expect social channels and telecoms companies to seamlessly enable that, without considering the tech and B2B brands that provide the critical infrastructure. Ericsson’s new ‘#makeitmemorable’ campaign hones in on exactly that, highlighting the critical role its tech provides in enabling cultural euphoria. Joel Harrison spoke with Ericsson CMO Sally Croft about this new campaign and how use of AI broke creative barriers and speeded implementation.