B2B Marketing

Super early bird tickets are now on sale for The Global ABM Conference! Join 400+ B2Bers and 60+ expert ABM speakers on 6 November to get the ultimate inside track on ABM-powered growth.   You’ll leave with actionable knowledge straight from the front line - think brand new research, dynamic discussions with peers, and ABM case studies diving into what went right (and what went wrong!) for some of the biggest brands in the industry.   Book before 23 August to save £300 on your pass: https://lnkd.in/dvJktajB Watch out for the agenda and speaker reveal at the end of August 💡 #b2babmconference #abm #b2bmarketing

Tickets for The Global ABM Conference on 6 November 2024 are on sale now! Our super early bird offer runs until Friday 23 August, so book now to save £300: https://okt.to/dcB2Vi The agenda and speakers reveal is coming at the end of August, but in the meantime, here's the 2023 highlights video so that you can get a taste of what's in store 💡

Use this #quickhack to make your #B2Bcontent faster, more engaging, and easier to read with #B2BCopywriting expert David McGuire. Learn more from David at our next B2B Copywriting training course on October 9-10 2024 at 2pm - 5pm BST / 9am - 12pm ET. Read more about the course and how to book below: https://okt.to/sEL1v5

Are you looking to advance your #AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global for a practical webinar on leveraging AI tools in #B2Bmarketing. Josh will start by introducing a popular set of AI tools that support various marketing functions. He’ll explain in simple terms how AI can fit into a marketing team’s everyday workflow and help improve efficiency. The highlight of the session will be a live demonstration where Josh will show you how to build your own AI model, in less than five minutes, without any coding knowledge or wizardry. This part of the #webinar is perfect for anyone in marketing—whether you’re a CMO, marketing director, or working in B2B marketing—looking to get hands-on with AI technology to drive innovation and gain a competitive advantage. Register below: https://lnkd.in/e7CJzPRz

Are you prepared for a cookieless era in B2B Marketing? The impending end of third-party cookies is nigh, but is B2B really ready for whats to come? Take the readiness survey to: 🍪 Access actionable strategies and recommendations to help you in this new uncharted era. 🍪 Be among the first to receive the report upon publishing. 🍪 Get the chance to win one of four £50 Amazon gift cards. Take the survey below: https://okt.to/IuKZW1 FunnelFuel Paul Collier Propolis

Dassault Systèmes is a €4.5b tech company that’s highly successful in multiple markets but is remarkably little known outside its core customer segments and home nation of France. In a bid to change that, VP of Marketing Victoire de Margerie has embarked on an ambitious marketing program focused on its sustainability credentials – including a high-profile takeover of London’s Piccadilly Circus digital billboards (equivalent to New York’s Times Square). But in this episode of the #B2BMarketingPodcast, she explained to Joel Harrison, that this is much more than just an out-of-home campaign, and part of a complex strategy. Listen to the full episode here: https://okt.to/Ik2u0A

Concluding the Commercial Marketer topic in Propolis, we are excited to release our full report highlighting what it takes to become a Commercial Marketer and where you can start today. The report features various roundtable and live event discussion points, practical steps, and case study highlights from the latest Propolis Community Sprint that has been ongoing in the community since June. Download it here: https://lnkd.in/dRwrHhVh #commercialmarketer #businessinsights

Our first ever B2B Marketing Global Agencies Benchmarking Report has now been released. This first iteration of the report reveals the global agency landscape as a whole, while revealing some challenges in the most recent financial year. We showcase everything from some commentary from global giants in the industry to the fastest growing agencies in the world. Plus, we were lucky enough to nab an interview with the agency that took the top spot for highest gross income. https://okt.to/LSsqm6 #b2bmarketing #b2bagencies #b2breport

We’re all used to sharing images and video from major summer concerts and sporting events, and just expect social channels and telecoms companies to seamlessly enable that, without considering the tech and B2B brands that provide the critical infrastructure. Ericsson’s new ‘#makeitmemorable’ campaign hones in on exactly that, highlighting the critical role its tech provides in enabling cultural euphoria. Joel Harrison spoke with Ericsson CMO Sally Croft about this new campaign and how use of AI broke creative barriers and speeded implementation.

A Year in Review. Download the Year-on-Year Community Index report for a full in-depth analysis of marketing budgets, spend, and return in 2024. Download here: https://lnkd.in/e5kb3YBP The Community Index has provided invaluable data over the past year, helping B2B marketers make informed decisions. By understanding budget trends, agency utilization, ROI, and team structures, you can better navigate the dynamic landscape of B2B marketing. #dataandanalytics #b2bmarketing