FunnelFuel

Google won’t be deprecating third-party cookies 🍪 What does this really mean for B2B marketers: - Google’s approach shouldn’t be viewed as a reversal, more of a strategic redirection - A cookieless future remains the reality; the announcement simply means it will take shape in a different form - Given the ongoing reviews by the CMC and DoJ, Google has wisely ceded the decision to the user - Data from previous examples show between 75% and 96% of users will opt out of accepting cookies when given the choice Informed B2B organisations will increasingly recognise the growing need for alternative solutions that are genuinely more effective across various channels for identifying and measuring interactions. Read our recent blog by our CPO Mike Harty for further details and insights.  https://lnkd.in/efe5iw5S

🌞 FunnelFuel’s Summer Social 2024 🌞 The team had an amazing day at this year’s summer social! We kicked things off at Flight Club, where some of our competitive sides came out. The champ of the day was our CMO, Paul Collier. Our second stop was the Palm House, where everyone enjoyed some drinks. There were lots of new faces, making it a great opportunity for everyone to get to know each other better. With our highest headcount at a social event to date, we're excited to see even more team members by the Christmas social. #FunnelFuel #SummerSocial2024 #CompanyCulture

B2B Marketing readiness survey has a couple of weeks left for you to participate and share what the industry needs to take on the opportunities ahead 🍪

Google won’t be deprecating third-party cookies 🍪 What does this really mean for B2B marketers: - Google’s approach shouldn’t be viewed as a reversal, more of a strategic redirection - A cookieless future remains the reality; the announcement simply means it will take shape in a different form - Given the ongoing reviews by the CMC and DoJ, Google has wisely ceded the decision to the user - Data from previous examples show between 75% and 96% of users will opt out of accepting cookies when given the choice Informed B2B organisations will increasingly recognise the growing need for alternative solutions that are genuinely more effective across various channels for identifying and measuring interactions. Read our recent blog by our CPO Mike Harty for further details and insights.  https://lnkd.in/efe5iw5S

We're #hiring a new Management Accountant in London Area, United Kingdom. Apply today or share this post with your network.

We're #hiring a new Management Accountant in London Area, United Kingdom. Apply today or share this post with your network.

We're #hiring a new Programmatic Trader in London Area, United Kingdom. Apply today or share this post with your network.

With #cookies set to become obsolete by 2025, brands need a plan for their online marketing. Tomorrow, at B2B Ignite, you can hear from a host of industry experts as they share valuable insights into how Google’s cookieless plan will reset countless digital #marketing strategies. This talk can help you get prepared for what is a huge shake up for big businesses. Details here: https://lnkd.in/e5Aqexy5 B2B Marketing

Gain critical insights from industry experts as they explain how Google’s decision to stop supporting #cookies will affect thousands of businesses across the globe. They'll also be looking into other interesting developments ahead in #marketing and #sales. Find out more: https://lnkd.in/e5Aqexy5

For Management Accountants we are hiring...