Gravity Global

There's a reason the history books aren't filled with famous rule followers. Yet, in almost any category, marketing activity reveals that brands continue to follow each other, often saying and doing the same things. A mindset shift and understanding of the real drivers of growth are necessary to defy expectations. Read more at https://lnkd.in/et7YBQn6 #marketing #advertising #growth #b2b

Wishing a Happy 4th of July to our U.S. teams, clients and connections! #IndependenceDay #AgencyLife

Sonic logos are a powerful tool, allowing brands to activate the senses, enhance recognition, and amplify their message. From Netflix, to McDonalds, to IBM, they provide a unique multi-sensory experience and have been shown to drive additional engagement and recall. And they're a ton of fun to work on too. Check out the write-up on our work for CPC for more about how we bring brands to life across all the senses. https://ow.ly/JVvK50SubaU #creative #branding #audio #soniclogos #senses #advertising

24 hours to go! Register now at https://okt.to/Bq7JD6 #b2bmarketing #marketing #globaltrends

A busy schedule at #CannesLions this week for our team on the ground Chris Omotosho and Scott Thaler! From discussing how technology and creative marry at the MCA panel discussion hosted by The Network One, through ADWEEK House hosting a #CCO panel on bravery, dinner with our friends at 6sense and finishing up with the Snap Inc. party. It’s been a rollercoaster of a week, and one that makes us proud to be part of this extraordinary industry! #Cannes2024 #6sense

In an ever-evolving global agency marketplace, how do agency leaders respond and successfully grow our own, as well as our clients', businesses? We're excited to be partnering with B2B Marketing hosting a live stream covering key trends, challenges, and opportunities for our global industry. Sign up now at https://ow.ly/ibhA50Slu9X

For MidFirst Bank, it's more than just helping customers reach their goals, it’s about helping them achieve their dreams. Recognised with Gold at the global Telly Awards; Best Integrated Campaign at the Hermes awards; plus 15 more awards this year, our work with MidFirst Bank in their 'Bank Dreaming' campaign helped bring their promise to life for customers. From brand strategy to creative concept, from production to media, we're proud to work with a bold and ambitious client on this impactful and meaningful campaign. Learn more here: https://lnkd.in/esYSp-nt #creativity #dreams #banking #campaign

"Are you seeking your next opportunity? ✨ We're looking for exceptional talent to join a variety of roles, at the world’s most awarded complex markets and B2B marketing consultancy. A few benefits at Gravity Global include: 🍏Global career development opportunities 🍏Access to industry-specific training 🍏Hybrid working 🍏Free office snacks & breakfast foods 🍏Regular socials & events To find out more and apply, visit the link: https://lnkd.in/eSG-V6yf #MarketingRole #Hiring #JobSearch

Behind the scenes with M&G Investments "Intelligence Connected" campaign. Evolving from strategy to ideation to reality is one of the greatest challenges for a new creative concept. "Intelligence Connected" required a custom animation system, combined with Blender's GPU rendering capabilities, for a unique, high-impact execution. We love the end outcome - what do you think? #innovation #3danimation #rendering #blender

AI Club is a monthly forum open to our entire agency, where the global team share insights on utilising AI in the creative industries and beyond. Our focus? Leveraging AI to deliver superior results, streamline operations, and provide our clients with unmatched impact and creativity. By fostering an environment where knowledge is actively shared and built on, and through constant exploration of new AI applications, we're not just keeping pace with industry trends— we're setting them. #AI #Innovation