B2B Marketing’s Post

In the world of B2B, it's time for us to really focus on our target accounts. I'd call it account-based marketing and sales, and it's all about focus and dedication. When I talk to people about ABM, they usually fall into one of three groups: 1. People who want to start but aren't sure how. 2. People who tried to start but ran into problems. 3. People who want to test it out with a small project first. Whenever I'm in these conversations, I ask one important question: Is your Marketing team ready and willing to work together with your Sales team? This teamwork is super important for ABM to work well. Both teams need to get along and support each other because that's what makes ABM successful. It's all about joining forces to focus on the right customers and grow our business. Are you ready to make your B2B strategy even better? Let's chat about how we can all work together to make big things happen. #alwaysonabm #abm #b2b

Our MD Alexander Swann appeared at the Northern Marketing Festival from Prolific North, hosting a panel session with Jeff Coghlan, Richard Parsons, and our very own Matt Hicks, on the topic of what those popinjays in B2C marketing can learn from the B2B experts. Missed it? Firstly, what the devil were you playing at? Second, check out the News & Thoughts section on our website for more about the strengths of B2B marketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft ! Check it out: https://lnkd.in/g-kpkMZE #b2bmarketing #digitalmarketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/gSzR4jrX #b2bmarketing #digitalmarketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/eB4mVfWn #b2bmarketing #digitalmarketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/dWCD-kGC #b2bmarketing #digitalmarketing.

Participate in our brief 5-question survey to explore the newest benchmarks in B2B marketing. This edition's theme is True or Busted? P.S. Receive the survey results and an opportunity to receive a $50 appreciation reward (open to valid B2B marketing and sales positions only). Find the link to the survey here: https://hubs.ly/Q02szW570 and have yourself a coffee while you're at it like Dev McDowell.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/dPVXK_mr #b2bmarketing #digitalmarketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/gZTXpGMQ #b2bmarketing #digitalmarketing.

Just finished the course “The Ultimate Guide to B2B Digital Marketing” by MJ Smith and Madecraft! Check it out: https://lnkd.in/gaXpJz62 #b2bmarketing #digitalmarketing.