What a day at B2B Marketing Ignite! Congratulations to the race winner and a huge thanks to everyone who took part! 🏎 🏁 Taking B2B marketing into the fast lane, find out how we've discovered the blend of art and science to understand your customers' needs and their preferred methods of contact: https://lnkd.in/e2jrfP6b
Differentiated
Advertising Services
Reading, Berkshire 572 followers
B2B sales and marketing: delivered with better communication, more creativity, and by ignoring conventional wisdom.
About us
We believe that more ‘sales and marketing minds’ within your business will create more pipeline, close more deals, and make your customer base grow. That’s what we create. We also think that injecting creativity into every message you deliver is what separates you from the rest of the pack. We sit comfortably between marketing and sales in the knowledge that their combined methodologies generate exponential value. We work via a consultancy model comprised of experienced people, and we spend more time with you than via a traditional agency model. It’s an approach that ensures we obtain a deep understanding of your business, your people, your customers and your culture. From the development of your sales messages, through to each way you communicate them to your audience, we apply best-practice communication techniques that differentiate you to win. We empower the sales community to do more for the benefit of selling, and free the marketing team to invest in specific initiatives for bigger impact.
- Website
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https://www.differentiated.co.uk
External link for Differentiated
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Reading, Berkshire
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Deal Based Marketing, Account Based Marketing, Sales Communications, Sales Enablement, Social Selling, Content, Design, and Bid Support
Locations
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Primary
Get directions
Wyvols Court, Swallowfield
Reading, Berkshire RG7 1WY, GB
Employees at Differentiated
Updates
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Chief Executive Officer, Numentum | Brand Activation & Integrated Social Selling Programs 💢 Ex-LinkedIn. Launched LinkedIn's Social Selling Business & Sales Navigator.
Well, that was a blast! 🔥 Just had the privilege of running a Social Selling Masterclass at B2B Marketing's flagship event, #b2bignite, in London. Together, we explored: 👉 How to get all employees on brand and message on LinkedIn for a consistent and cohesive brand image. 👉 How to help employees understand their roles in the revenue engine and inspire proactive LinkedIn posting to educate, influence, and attract buyers. 👉 The equal roles of technology, content, and employee mindset in effective program execution. 👉 The concept of internal relationship capital and its importance over outdated outreach techniques. This trip has been fantastic to finally meet people in person with whom I have spoken virtually so many times over the years, including Jon Buckthorp, Commercial Director, Differentiated, and Sarah Roberts, CMO of Boldyn Networks A special shoutout to Richard O'Connor, CEO of B2B Marketing, and the entire team for putting together an incredible event. There should be a steward's inquiry into Richard's Scalextric win, though 🤣 #marketing #b2bmarketing #b2bignite #socialselling #numentum
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Daring to be Differentiated… We are loving the magic blend of both art and science at B2B Marketing Ignite! Amazing to see the competitive marketing spirit especially from Richard and Rachael! Experiences matter, check this out for why: 🏎️https://lnkd.in/e2jrfP6b
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Differentiated reposted this
Sometimes the answer has to be yes. As the Differentiated and B2B Marketing relationship grows, we are finding our magic. That can be new topics, themes or simply the chance to do something cool. Hosting our own scalextric Grand Prix is a thing! Stay tuned to find out how a race for… 🏎️Art 🏁Science 🏆Purpose …can make your moments matter. It’s also makes me giddy with excitement😂 #B2BIgnite #Creativity #Innovation
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Start your engines! Get ready to experience the thrill of the Differentiated Grand Prix. Join us at B2B Marketing Ignite and take your chance at the leaderboard. Can you zoom past the competition and win a £100 Amazon gift card? Stay tuned for a blend of speed, strategy and innovation...
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Differentiated reposted this
Blending the worlds of art, science and sport I loved joining the adidas Breaking Barriers Innovation Lab. The chance to meet with founders, innovators and creators at the start of the journey was brilliant. United by a focus on creating value in B2B, I shared principles to become Differentiated: 🤩 Humans love creativity and innovation ✍ Commercial stories need outcome and impact. 🌎 How the Women's Sports Alliance does this today. Thanks to Clementine for the invite, María for hosting, Hafsa for the keynote, and my fellow panellists Sarah Lewis and Marek for joining me in the discussion. #B2BMarketing #Creativity #Sport
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Differentiated reposted this
📣 Exciting News from Differentiated I’m thrilled to welcome three new members to our team this week. ✨ Francesca Pullen joins us as an Account Manager ✍️ Ben Greenwood joins our Copywriting team 🎨 Joseph Lovelock joins our Design team After an intense onboarding week with me, I’m sure everyone is looking forward to the weekend break! We did manage to squeeze in a company social, so it wasn’t all work and no play 🍻 Excited for next week when you’ll start getting involved in our fantastic ongoing projects. Welcome to the Differentiated team! #WelcomeTeam #Differentiated #Copywriting #Design
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Differentiated reposted this
“Be yourself, everyone else is already taken…” This week saw the art and science of the Differentiated all hands in FY24. Clients, colleagues and partners coming together at an amazing venue to: 🎨Celebrate design and creativity. 📚Collect words and stories. 🔭Craft insight and communications. Huge thanks to all the team for the magic and to my colleagues Matt Jenna and Lenka Marketing and sales. Its a special relationship. Do things differently.
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Differentiated reposted this
Kick off events at Differentiated get bigger and bigger every year. This time around it's on a whole new level. We're taking the day (and evening) to reflect on our achievements over the past year, and look ahead to the opportunities that lie ahead. Watch this space, its seriously exciting stuff! This morning, I was really proud to be the one to share the exciting news about promotions with the team. Congratulations once again to Helen Shafe Anna-Lisa Mason Bex Addison Jade Cottrell Lia Stubbings and Jacob Russon for their well-deserved achievements!
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Differentiated reposted this
Art + Science + Bucket Hats. The magic ingredients of Differentiated. This week we head to company meet-up. Clients, colleagues and partners as one. 1️⃣ First time leading agency kick off. 2️⃣ First time leading design thinking. 3️⃣ First time modelling business swag. Big thanks to Creed for soundtrack. Makers, creators and innovators unite! 🎧 https://lnkd.in/eCTMtxBV #B2Bmarketing #Technology #Innovation
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