Every event is a virtual event. Let’s focus on Attendee ROI and NOT event formats. Attendee Registers.. Gives us all of their info. It’s 2023, and yet we can’t tailor the event experience to their individual needs? Here is how we can maximize Attendee ROI: 1) Pre-Event Phase (Virtual): Demonstrate ROI - Content recommendations, build agenda - Attendee matches & schedule meetings - Expo: Best solutions and intro calls 2) Event Phase (Virtual / Hybrid): Deliver ROI -Amazing content -Fruitful meetings (attendees + expo) -Joy! 3) Post event Phase (Virtual again) Maximize ROI Give them: - All of the content they missed - Ability to follow up with connections - A thank you (of course) Attendee don’t ask for much, lets focus on their needs. Did I miss anything? #eventprofs #b2bmarketing #eventtech -------------------------------------------------- Please reshare if you found this valuable We @Social27 are launching HiveGPT, a Gen AI platform focused on B2B Marketing. Private LLM to Build campaign content > Landing pages > Events > Schedule calls- Joy!

While 82% of B2B marketers consider attendee engagement a key performance metric, 50% of event marketers report registration and attendee numbers as engagement metrics. Something's off. If you're trying to increase your attendee engagement, start with defining it. ❓ Are you measuring engagement by number of registrants? ❓ Percentage of attendee attrition? ❓ Number of people on their cell phones during keynotes? ❓ Learning retention? ❓ Number of answers to online polls? ❓ Social media shares? ❓ Survey responses? What's measured matters. (Stats courtesy Cvent blog Jan 2024) Want to dig deeper into attendee engagement? Subscribe to our newsletter, The Engaged Attendee, hitting inboxes Monday.

Did you know that companies with aligned sales and marketing teams are 67% more effective at closing deals? 🤝 Airmeet's latest 2-way HubSpot integration helps seamlessly sync registrations, attendance data, and engagement metrics to craft personalized attendee journeys. Say goodbye to manual entries and hello to streamlined event marketing. Read our latest blog to discover how this integration can deliver ROI for your events #eventmarketing #virtualevents https://hubs.la/Q02tLjMQ0

How to make your event the Super Bowl of B2B? (besides having great snacks and inviting Taylor Swift?) The Super Bowl isn’t just a $1 billion revenue generator. It’s an event masterclass! Here’s how every B2B event can learn from the big game: 1. Engagement Playbook Interactive audience experiences: Polls, contests, and live social media walls. The more the crowd is invested in action, the better. 2. A master of content Keep sessions entertaining and interesting. Hold the attention of a diverse audience. Super Bowl: game, half-time show, commercials, Usher Your event: sessions, Q&A’s, group thinks, Usher 3. Extend the event’s timeline Pre-event: - Get socials presence started - Push out event content beforehand - Get excitement rolling to raise attendance Post-event: - Tap into/amplify attendee feedback - Extend social media buzz with highlights - Learn from rich event engagement metrics Take a piece out of their playbook. Extend your events reach, impact and ROI! #tech #b2bmarketing #events

🚀 Boost your exhibition and event registrations by 23% with Picky Assist's WhatsApp Chatbot & Conversational CRM 🔹 Lead Nurturing: Cultivate potential attendees and build lasting relationships. 🔹 Visitor, Exhibitor & Conference Registration: Streamline sign-ups, making it hassle-free for participants. 🔹 Last-Minute Stall Selling: Maximize occupancy with targeted offers. 🔹 Visitor Engagement & Tracking: Keep a pulse on attendees' activities and interests. 🔹 Valuable Leads for Exhibitors: Connect exhibitors with genuinely interested participants. ✅ Read More https://zurl.co/WS0g Upgrade your event management with #PickyAssist #EventBoost #WhatsAppChatbot

Speakers hitting the B2B events circuit know attendance and audience engagement are top priorities. Good news: Over half of B2B event organizers say attendance has grown over the past year, according to a recent study from Bizazabo. (Let’s not ignore, though, that almost 30% say that audiences have shrunk.) The top challenge: Fitting the event into a wider marketing plan. That is why over 70% of respondents say they struggle to prove the return on investment (ROI) of in-person events to their C-suite executives. And this is what smart speakers explore before pitching topics to organizers. For years, speakers worth their fee have asked about meeting objectives upfront. What’s new now: They must ask questions about overall marketing strategy and what the audiences bring to that plan. If you know the meeting’s role, you can customize your presentations to outcomes beyond attendee engagement. The days when events stand alone are gone. Organizers are under a lot of pressure to create a great experience and for the event to contribute to the company’s bottom line. Speakers who help make that case become more valuable than the typical talking heads. #B2Bevents #conferences #EventStrategy

A huge plus of online events that isn't talked about enough is that event analytics is the perfect data source for tracking the customer journey. Aggregated stats on sessions or specific event's experiences provides great takeaways for future events. Moreover, tracking the user-level engagement is the real gold because it allows you to hyper personalize your follow-up outreach to address specific individual needs, which is the most important factor to maximize prospecting outcome. Things to look into: 🧙♀️ The Which – which type of content/topic a particular attendee engaged with? Events platforms such as Kaltura provides a heatmap dashboard of engagement on a user level, so you can see exactly which topics during the event were most engaging. 🤷♂️ The How – how did they interact with that content? There are so many options for engagement in online events: polls, chat, download content, share/comment, user interaction etc. 💬 The What - what feedback did they submit in chats and polls? what questions did they ask? Did they voice any pain points or concerns? Those are my favorite hidden gems that I like to pull from the transcripts of our events and webinars to gain valuable insights. 🚀 In a nutshell, the advantages of online events are the quality of the granular data that you can get nowhere else . So make sure that in your next event you analyze your users' behavior across all those levels. #eventmarketing #digitalevents #onlineevents #customerjourney

Maximize your trade show impact with this simple yet effective tactic: Regularly target and scrub your attendee lists. Here's how: Segment Your Lists: Categorize attendees by industry, interest, or behavior to tailor your approach. Cleanse and Update: Regularly remove outdated contacts and update information to maintain list accuracy. Engage with Precision: Use these refined lists to send targeted pre-show communications for higher engagement. A clean, well-segmented attendee list is a goldmine for effective trade show marketing. Have you scrubbed your list today? #BlueAtlasMarketing #TradeShowTips #B2BMarketing

Getting valuable feedback from B2B events is crucial for improving future initiatives and maximizing ROI. Here are some tips and tricks to effectively collect feedback: 1. **Plan Ahead**: Incorporate feedback collection into your event strategy from the beginning. Identify key objectives and questions you want answers to. 2. **Digital Surveys**: Use digital surveys or mobile apps to gather feedback swiftly. Ensure they are concise, easy to complete, and accessible through QR codes or event apps. 3. **Timing**: Request feedback while the event is still fresh in attendees' minds. Send surveys shortly after the event to capture immediate impressions. 4. **Incentives**: Encourage participation by offering incentives like discounts or exclusive content to those who complete the survey. 5. **Open-Ended Questions**: Include open-ended questions to collect qualitative insights and suggestions. 6. **Segmentation**: Tailor questions to different attendee types (e.g., exhibitors, sponsors, attendees) to get more specific feedback. 7. **Feedback Stations**: Set up kiosks or stations at the event where attendees can provide feedback in person. 8. **Engage on Social Media**: Use event hashtags to track social media conversations and gather insights from real-time interactions. 9. **Post-Event Debrief**: Conduct a post-event debrief with your team to discuss feedback and identify actionable insights. 10. **Continuous Improvement**: Use feedback to refine your B2B event strategy for future events, demonstrating your commitment to enhancing the attendee experience. #EventFeedback #B2BInsights #FeedbackMatters #EventImprovement

#1 biggest event mistake? Using events to collect emails NOT close deals. When the focus is “butts in seats,” Your event is just another expense for the CFO When is the 1 time the customer is out in the open? The event. This moment is business gold. How to turn your event from cost center to profit center: - Matchmaking & Demos You have all of the attendee info, enrich it with 0 party, 1st and 2nd party data. You have lots of info on the exhibitors / your own products. Match the buyers with the best possible solutions Facilitate communication: messages, calls, demos - Pre-Event Events Ramp up convos with smaller local satellite events Not only does this start deal flow It also creates bulletproof community - Hammer Home Deals @ Event With matchmaking, intros, demos done, Use the event to engage deeply with the customer Possibly, close the deal! What’s one tip you’d add to getting the most out of your event? #eventprofs #b2bmarketing #eventtech -------------------------------------------------- Please reshare if you found this valuable. We @Social27 are launching HiveGPT, a Gen AI platform focused on B2B Marketing. Private LLM> Content & Personalized Landing pages > Events > Identify Super Leads> Schedule calls- Joy!