That's What I Call Marketing

🌞🎶 That's What I Call Marketing Summer Line-Up Announcement 🌞🎶 🗓 July 9th Chidi Achara 🗓July 16th Mark Ritson 🗓July 23rd Karen Nelson-Field PhD & Karandeep Singh Kapany - bumper episode 🗓July 30th Kevin Kent 🗓Aug 6th Mauro Porcini 🗓Aug 13th Gerry D'Angelo 🗓Aug 20th Jon Lombardo & Peter Weinberg 🗓Aug 27th James Hurman & Jimmy Knowles - another bumper episode Episodes released every Tuesday, stay tuned to That's What I Call Marketing for these amazing episodes. Cannes Session episodes in partnership with Freedman International

I loved this part of the latest Building A Legacy Series, for me it demonstrates a few things. (1) Commerciality Matters - and even big name sports stars like Ronan O'Gara' get that (2) Learning comes from anywhere - as Amy explains here, she was learning in her role at the time and it was actually the sports stars (and her heroes) that were helping her (3) Soundness Matters - how would you not love working with someone like Amy O'Shaughnessy, look at how she tells this story, the joy she gets and the joy she brings. This panel was filled with sound people Mary McGuire, Philip Greene & Jason Delany and they are doing great work. There are so many wonderful moments in this episode, filled with lots of insights from 3 brands at very different stages in their sponsorship journeys. PTSB Olympic Federation of Ireland Energia Irish Rugby Football Union (IRFU)Leinster Rugby Dublin GAA County Board We Are Dublin GAA Staycity Group 🥇 Going for Gold with Legacy Communications. Listen here https://lnkd.in/e3GpukkC or Watch here https://lnkd.in/eHfFg2Rs

🎙️ Episode Three: Going for Gold 🎙️ The final episode of our podcasts series, "Building a Legacy" is here! In this three-part series on Thats What I Call Marketing, we took a deep dive into the evolving world of communications and how Legacy Communications is shaping its future through a constant appetite to explore the world around us 💥 In this episode, host Conor Byrne sits down with Mary McGuire, Head of Sponsorship at Legacy Communications, Philip Greene, Sponsorship Manager at PTSB, Amy O'Shaughnessy Head of Brand at Energia Group, and Jason Delany, Director of Brand, Product and Marketing at Staycity Aparthotels. They discuss the benefits of sponsorship for brand marketing, particularly in sport, with three very different sponsorship properties at the centre of the conversation: Irish Rugby, Team Ireland at the Olympics and Paralympics, and Dublin GAA. Link below to listen to the full episode on your favourite podcast streamer! https://lnkd.in/eZPHV__b #LegacyCommunications #BuildingALegacyPodcast #BuildingALegacy #MarketingPodcast #thatsWhatICallMarketing

🥇 Going for Gold with Legacy Communications. Listen here https://lnkd.in/e3GpukkC or Watch here https://lnkd.in/eHfFg2Rs ⚽ 👟 🎽 Yes it is a summer of sports, so a perfect time to take a look at the role of sports sponsorship in the marketing mix with three brands at very different stages of their sponsorship journey. This episode features Mary McGuire, Head of Sponsorship at Legacy Communications, Philip Greene, Sponsorship Manager at PTSB, Amy O'Shaughnessy, Head of Brand at Energia Group and Jason Delany, Director of Brand, Product and Marketing at Staycity Group Aparthotels.  The episode explores the benefits of sponsorship for brand marketing, particularly in sport with three very different sponsorship properties from Irish Rugby to Team Ireland at the Olympics and Paralympics to lead sponsor of Dublin GAA. There’s plenty of learnings and takeaways along the way whether you’re a big brand looking to explore the sponsorship market or a challenger brand looking to get involved. This is part three in the Building a Legacy Series with Legacy Communications. In Episode 1, Legacy’s co-founder Bernard Brogan and Managing Director Kevin Moore, shared the fascinating journey they have been on to date with the agency, from the inception of Legacy Communications in 2012 to becoming one of the most renowned names in the industry. Meanwhile, Episode 2 titled ‘Creativity Matters’ featured Aidan McLaughlin and Legacy’s Claire O'Grady , Director of Creativity & Strategy and Mícheál Brennan, Head of SEO discussing the evolving landscape of creativity within both the agency and industry at large.  You can find those episodes here https://lnkd.in/eUdAt4Zp  Irish Rugby Football Union (IRFU) Leinster Rugby Dublin GAA County Board Olympic Federation of Ireland Paralympics Ireland

Time to take a look back at June and see what made it to the top of the charts. Some interesting observations from outside the marketing bubble. What have I missed? What was top of your marketing charts in June? Do leave a comment.

🌏 Becoming a global brand isn't something that just happens, you have to decide as an organisation that it is a shared ambition. Colin Westcott-Pitt discusses the approach to building a global brand in this fascinating episode. Listen here https://lnkd.in/eE727byJ Watch here https://lnkd.in/eaX_tRgT

S3 Ep24: Building a Billion Dollar Global Brand with Colin Westcott-Pitt, Global Chief Brand Officer of Glanbia Performance Nutrition (GPN). Check it out here https://lnkd.in/eaX_tRgT In this clip Colin talks about how he thinks about the approach to global marketing something Diplomat Agency has been established to support brands with.

S3 Ep24: Building a Billion Dollar Global Brand with Colin Westcott-Pitt, Global Chief Brand Officer of Glanbia Performance Nutrition (GPN). Check it out here https://lnkd.in/eaX_tRgT or listen here https://lnkd.in/etxJnqSe Glanbia is an incredible Irish success story - it has operations in 32 countries with leading market positions in sports nutrition, cheese, dairy ingredients & more. Glanbia products are sold or distributed in over 130 countries. Glanbia Performance Nutrition (GPN) has a portfolio of about 9 brands, like Slim Fast and the hugely successful Optimum Nutrition which Glanbia acquired in 2008 and it achieved over $1.1 Billion in revenue in 2023. Earlier this year in a video posted about annual results CEO Hugh McGuire spoke about the role of marketing and brand in growth, always great to hear CEO's that value marketing's role so publicly. So it is great to speak to Colin about his journey to this role and how he is approaching brand led growth in over 90 markets, the complexities of that, which Diplomat Agency has been set up to help brands navigate, and how he approaches global and local needs and nuances. A wonderful episode with wonderful insights and great advice. 12:25 Optimum Nutrition's Success Story 19:19 Partnership with McLaren F1 23:35 Balancing Global and Local Branding 28:56 Investing in Local Talent 29:52 Learning from Mistakes and Experimentation 31:50 Valuing Brand in Business Strategy 33:48 Conversations with the C-Suite 34:42 Marketing Metrics and Business Goals 37:38 Adapting to Technological Changes 40:18 Maintaining Market Leadership 42:13 Skills for Future Marketers

The Cannes Lions International Festival of Creativity was a great experience and while I was there I tried to share as much of what was going on through the Cannes Sessions Daily Round Up. If you missed any of them you can walk your way through the week by catching up here on youtube or podcast player: 🗓 Sunday: 👁️ https://lnkd.in/ewabu34U 👂https://lnkd.in/epAseNdD 🗓 Monday: 👁️ https://lnkd.in/eye92dhJ 👂https://lnkd.in/eQWuwmQf 🗓 Tuesday: 👁️ https://lnkd.in/eVf--mPX 👂https://lnkd.in/eDpxy_4M 🗓 Wednesday: 👁️ https://lnkd.in/eK2_cqhd 👂 https://lnkd.in/ezDres2h 🗓 Thursday: 👁️ https://lnkd.in/eQTbe9M5 👂 https://lnkd.in/eD-WSekX 🗓 Friday: 👁️ https://lnkd.in/eFQsdB-K 👂 https://lnkd.in/eNHjNqsS You will hear from: Carine Jean-Jean VP of Brand & Communications at RTL AdAlliance Charley Stoney of IAPI - Institute of Advertising Practitioners in Ireland, David Tiltman of WARC, Yakira Young, Diana Flutur, Léoda Esteve Managing Director Marcel Worldwide, Sasan Saeidi, Global Chief Business Officer, VML, Marissa Nelson, EVP Marketing & Communications at Equativ , Rita Kirwan of Flogas, Lauren de Boer of LinkedIn, Tom McAleer of Deloitte Digital, Lara Krug CMO of the Kansas City Chiefs, Lorna Tutty of Droga5 Dublin, Alexandra Jakljusina & Tyla Nofal (CAPM)® of PHD, Jamie Fulham and Lorna Begley of Diageo, Patrick O'Keefe of E.L.F. BEAUTY, Claire Molyneux of Publicis France, Eduardo Marques, Amber Redmond & Paddy Collins, Jimi McGrath MD of Droga5 Dublin & James Hurman. As well as the observations of myself and Colin Lewis. Thanks to Freedman International for their partnership of this series More to come from the Cannes Sessions throughout the summer when I will share episodes I recorded at the festival. A new episode will be out tomorrow with Colin Westcott-Pitt Global Chief Brand Officer of Glanbia Performance Nutrition (GPN).

Vol6 The Cannes Sessions daily round up is out now. Listen https://lnkd.in/ejrg92Ze or Watch https://lnkd.in/eFQsdB-K The Cannes Lions International Festival of Creativity ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Claire Molyneux of Pubilcis France, one of the Young Lions jurors Eduardo Marques before heading to the Terrace Stage for the Young Lions awards. It was a wonderful experience to see how much it means to everyone. I get a reaction from the Irish silver medalists Amber Redmond & Paddy Collins of Slater Design, massive congratulations to Georgia Murphy & Lorna Tutty of Droga5 Dublin and Emmet Mahony & Lauren McKay of Diageo for their shortlisting, some achievement and I hope all the Young Lions feel incredibly proud of being there and representing their countries. I also grab Jimi McGrath of Droga5 Dublin to get his thoughts on the week and then head over to meet James Hurman and get his reflections on Cannes 2024. During the summer episodes will be released from the interviews I carried out at Cannes so stay tuned - more of that content Hannah Mcglynn! Thanks for tuning in and please do like, share and all that stuff, it really helps build the audience. The show will be back next week with an episode featuring Colin Westcott-Pitt Global Chief Brand Officer of Glanbia Performance Nutrition (GPN).