That's What I Call Marketing’s Post

Getting to work with Data Scientists is game changing, at least I wasn't the only one to feel dumb, thanks Chidi Achara 🤣 Enjoy more from The Cannes Sessions here: 👂 here https://lnkd.in/ev-wns_c or 👀 here https://lnkd.in/e-5zuFc3 Huge Cannes Lions International Festival of Creativity Brought to you by Freedman International

Swarming a clients challenge - that is the value an agency brings. More from Chidi Achara, Chief Product Officer of Huge. 👂 here https://lnkd.in/ev-wns_c or 👀 here https://lnkd.in/e-5zuFc3 Marketers and agencies alike are often faced with answering the question - what value is it to have the agency work on this problem. I think Chidi explains the value so well here, a group of diverse thinkers swarming a business challenge is likely going to help address and solve that business challenge in a way that is different and unique, and will be less inside out. This episode is filled with great insights from Chidi, check out themes of innovation, client-agency relationships, and the future of digital marketing and so much more. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water

New Episode Now Live: S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer of Huge. 👂 Listen https://lnkd.in/ev-wns_c or 👀 Watch https://lnkd.in/e-5zuFc3 In this episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The discussion kicks off with Chidi reflecting on his foundational years at renowned advertising agencies like Gray and BBH, where he learned valuable lessons about strategic thinking, creative storytelling, and relationship management. These skills were put to use while managing the Levi's account globally and contributing to the establishment of BBH New York. We cover Chidi’s shift to the client side with Nike, where he led a creative team to relaunch the iconic Cole Haan brand, aiming to attract a younger demographic. This diverse background culminated in Chidi landing into his current role as Chief Product Officer at Huge, where he focuses on integrating AI and technology to create 'intelligent experiences' that are highly personalised and conversational. The episode also touches on maintaining long-term client relationships, the shift toward outcome-based agency models, and the critical role of visionary leadership. We also discuss Chidi’s involvement with charity: water, an organisation I am a huge fan of since my time working in the nonprofit sector, and we cover their commitment to leveraging technology for transparency and impactful communication in the nonprofit sector. Throughout the discussion, themes of innovation, client-agency relationships, and the future of digital marketing are explored, making it a must-listen for anyone interested in the evolving landscape of advertising and technology. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water De'Andra LaBoo (Roberts) Lisa De Bonis scott harrison Katie Roberts Kevin Freedman

Coming Tomorrow - a new episode with the brilliant Chidi Achara, Chief Product Officer of Huge. The Cannes Sessions are in partnership with Freedman International

🌞🎶 That's What I Call Marketing Summer Line-Up Announcement 🌞🎶 🗓 July 9th Chidi Achara 🗓July 16th Mark Ritson 🗓July 23rd Karen Nelson-Field PhD & Karandeep Singh Kapany - bumper episode 🗓July 30th Kevin Kent 🗓Aug 6th Mauro Porcini 🗓Aug 13th Gerry D'Angelo 🗓Aug 20th Jon Lombardo & Peter Weinberg 🗓Aug 27th James Hurman & Jimmy Knowles - another bumper episode Episodes released every Tuesday, stay tuned to That's What I Call Marketing for these amazing episodes. Cannes Session episodes in partnership with Freedman International

I loved this part of the latest Building A Legacy Series, for me it demonstrates a few things. (1) Commerciality Matters - and even big name sports stars like Ronan O'Gara' get that (2) Learning comes from anywhere - as Amy explains here, she was learning in her role at the time and it was actually the sports stars (and her heroes) that were helping her (3) Soundness Matters - how would you not love working with someone like Amy O'Shaughnessy, look at how she tells this story, the joy she gets and the joy she brings. This panel was filled with sound people Mary McGuire, Philip Greene & Jason Delany and they are doing great work. There are so many wonderful moments in this episode, filled with lots of insights from 3 brands at very different stages in their sponsorship journeys. PTSB Olympic Federation of Ireland Energia Irish Rugby Football Union (IRFU)Leinster Rugby Dublin GAA County Board We Are Dublin GAA Staycity Group 🥇 Going for Gold with Legacy Communications. Listen here https://lnkd.in/e3GpukkC or Watch here https://lnkd.in/eHfFg2Rs

🥇 Going for Gold with Legacy Communications. Listen here https://lnkd.in/e3GpukkC or Watch here https://lnkd.in/eHfFg2Rs ⚽ 👟 🎽 Yes it is a summer of sports, so a perfect time to take a look at the role of sports sponsorship in the marketing mix with three brands at very different stages of their sponsorship journey. This episode features Mary McGuire, Head of Sponsorship at Legacy Communications, Philip Greene, Sponsorship Manager at PTSB, Amy O'Shaughnessy, Head of Brand at Energia Group and Jason Delany, Director of Brand, Product and Marketing at Staycity Group Aparthotels.  The episode explores the benefits of sponsorship for brand marketing, particularly in sport with three very different sponsorship properties from Irish Rugby to Team Ireland at the Olympics and Paralympics to lead sponsor of Dublin GAA. There’s plenty of learnings and takeaways along the way whether you’re a big brand looking to explore the sponsorship market or a challenger brand looking to get involved. This is part three in the Building a Legacy Series with Legacy Communications. In Episode 1, Legacy’s co-founder Bernard Brogan and Managing Director Kevin Moore, shared the fascinating journey they have been on to date with the agency, from the inception of Legacy Communications in 2012 to becoming one of the most renowned names in the industry. Meanwhile, Episode 2 titled ‘Creativity Matters’ featured Aidan McLaughlin and Legacy’s Claire O'Grady , Director of Creativity & Strategy and Mícheál Brennan, Head of SEO discussing the evolving landscape of creativity within both the agency and industry at large.  You can find those episodes here https://lnkd.in/eUdAt4Zp  Irish Rugby Football Union (IRFU) Leinster Rugby Dublin GAA County Board Olympic Federation of Ireland Paralympics Ireland

Time to take a look back at June and see what made it to the top of the charts. Some interesting observations from outside the marketing bubble. What have I missed? What was top of your marketing charts in June? Do leave a comment.