Equativ

Curious what makes us happy to work at Equativ? After coming in with 4th place in the HappyIndex®AtWork World this year, we're sharing some of the reasons our employees love working here. Here's what Allison Obiso, a Key Account Manager in our NYC office, had to say when asked about her experience: https://lnkd.in/eSYJizmK If you're interested in joining the team, visit our website to check out our current job openings: https://lnkd.in/eqq5W58V #LifeAtEquativ #HappyAtWork #JoinOurTeam #AdTechCareers

Ensure your brand message remains front and center with affluent audiences. In our new US Luxury Market Study, we break down what you need to know about the affluent shopper’s purchase journey and their media habits and behaviors. 

 Download it today and get in touch to see why today’s top luxury brands have chosen to work with our team. https://lnkd.in/eFkimFk3

Check out this insightful MarTech360 interview with our CEO, Arnaud CREPUT, where he discusses his journey to becoming a top CEO and outlines strategies for growth in the adtech industry, emphasizing the recent merger with Sharethrough. Read the full interview here: https://lnkd.in/dktRtYRu.

With the 2024 campaign season now in full swing, our team of CTV and political experts are standing by to help you deploy your campaign dollars for maximum effect. Reach out to discuss how we can help you connect with the voters you want to reach! https://lnkd.in/eJwKunzm #PoliticalAdvertising #Programmatic #CTV

We're pleased to welcome Rueben Vijay as the new Managing Director for Equativ SEA! Based in Singapore, Rueben has extensive experience in driving growth, responding to market needs, and developing strong client relationships. His strategic vision and leadership will help ensure continued success as we further innovate and expand our offering within the region. Learn more about the appointment: https://lnkd.in/e3ysDk8S

With CTV continuing to disrupt the traditional TV ad market, new opportunities and challenges are constantly emerging. In our Cannes panel session, a group of experts took the stage to explore the evolution of CTV and discuss what both the buy and sell sides want. Check out some of the highlights below and watch the replay for the full discussion 👉 https://lnkd.in/ecFeu6et #Measurement, #Attention, #MediaBuying, #ProgrammaticAdvertising, #CannesLions2024, #CuratingConnections James Grant, William Ullstein, Robert Turnbull, Bérangère Degni-Rezé, Tiffany SS Lee

Jonathan Haines, Head of Enterprise Sales, Curation here at Equativ recently sat down with Wayne Tassie, Chair of IAB Europe's Programmatic Committee, to discuss the latest advancements and strategic innovations in programmatic advertising. The conversation focused on our curation platform, Equativ Buyer Connect (EBC), and covered three key topics: → Our programmatic platform capabilities → The role of first-party data and curation → Emerging industry trends and an outlook on the future See what they had to say by listening to the podcast here 👉 https://lnkd.in/g5hk5Krp #Curation #ProgrammaticTrends #FirstPartyData #IABEurope

We’re pleased to announce the integration of Integral Ad Science into our EBC curation platform. These pre-bid targeting segments will allow media buyers to access quality criteria (brand safety, brand suitability, contextual targeting, viewability, and fraud protection) when creating premium deals. With this integration, our clients will benefit from even greater visibility and better control over the quality of their campaigns. They can ensure their ads are delivered in a brand-safe and brand-suitable environment while reaching their target audiences with precision. This new functionality reinforces our commitment to providing cutting-edge advertising solutions that maximize results for our partners. Reach out to learn more about the benefits of IAS within EBC! Read more about the partnership 👉 https://lnkd.in/eMX_GYAr #BrandSafety #ContextualTargeting #BrandSuitability

What a week! 🤩 We'd like to say thank you to everyone who joined us in Cannes. Whether you participated in a panel session, joined us at one of our events, or stopped by to meet with the team, we appreciate each and every connection made throughout the week. 🫶 Stay tuned for our follow-up content and we can't wait to see you again next year! #CuratingConnections #CannesLions2024

After another year of participating in ChooseMyCompany's Happy at Work survey, we are happy to share we have been ranked in the Top 10 Best-in-Class companies in three categories! 🏆 After strong participation from our employees globally, we are thrilled to have been awarded 4th place in the HappyIndex®AtWork World, 10th place in the HappyIndex®AtWork France, and 10th place in the WeImpact® France category. In our debut year in the category, we are especially proud to have achieved a top 10 ranking in the WeImpact® Index, which focuses on our CSR commitments. These three rankings reflect our commitment to our employees, hard work, and our shared mission to fulfill the promise of adtech. A huge thank you to our wonderful employees for another great year at Equativ! 👏 #HappyAtWork #WeImpact #EmployeeEngagement #Sustainability #CSR