Irish Marketing Journal (IMJ)

The Guinness Storehouse has returned with its popular Lovely Day for a Visit offering which includes a world class line up with DJ Armand Van Helden and Irish singer and rapper Biig Piig topping the bill. #guinnessstorehouse #lovelydayforavisit

Irish people no longer feel young by the time they reach 42 and officially start to feel old by 52, according to a new global research report published by WIN | Worldwide Independent Network of MR & OP, the world’s leading independent association in market research and polling. Pictured: Richard Colwell, CEO, RED C Research

Core has created a three-part series of case studies exploring some of the thinking behind its Effie-winning campaigns from 2023. #Marketing #effieawards #casestudy

Core has taken on the role of ‘Lead Partner’ with the Institute of Creative Advertising and Design (ICAD) Upstarts programme, Upstarts. https://lnkd.in/eit8-X-H Pictured: Nadia Marlène KARIM, Associate Creative Director and Neil Rooney, Executive Director of the ICAD.

Having recently won PR Agency of the Year and rolled out a number of creatively led marketing campaigns for brands, Claire O'Grady, director of Creativity & Strategy with Legacy Communications outlines the steps the agency has taken to foster a culture of creativity. #Marketing #Creativity #Strategy

Although the Summer has barely begun, it’s already time for advertisers to plan for the all-important back-to-school period in late August and early September, writes Caroline DeCourcy Insights Director with Talon Ireland. #Advertising #OOH #BackToSchool

Ross Giles and Seán Timbs, Creative Director and Senior Copywriter at Dynamo, reflect on the traditional division between brand, design and advertising agencies and why it shackles the true potential of brands. #Advertising #Branding #Insights

The SEO community was abuzz with excitement following the recent leak of internal Google documents. The leaked documents came from an anonymous Google source and were first published by Rand Fishkin of SparkToro and later confirmed as authentic by Google. Sean Markey looks at some of the more interesting insights. #DigitalMarketing #SEO

In the fourth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, we look at what ads caught the attention of the nation. #Advertising #Insights

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home. Exploring Outdoor’s unparalleled ability to capture and sustain consumer attention, driving brand discovery, engagement, and business growth in a fragmented media landscape. #Marketing #Advertising #OOH #BeMoreNow