The Indie List

🚨🚨🚨 At the end of May, the Revenue Commissioners published their guidance on how the status of workers should be assessed in light of a landmark Supreme Court judgment last October. This found that drivers for Domino’s Pizza in Ireland should be considered employees and not self-employed contractors. This decision may have implications for the way in which freelancers are treated or hired by companies. It should be noted that the current guidelines or tax rules have not changed since this case. However, the interpretation of them by Revenue might. The outcome of the case will create more focus on the relationship of ‘individuals’ (sole traders) with their ‘clients, so we would advise every freelance to inform themselves. The 58-page Revenue review is not the most exciting read, but it is an important one and we have included a link to it on our website post. We encourage all freelancers to read it and discuss the possible implications for you with your tax advisor. Peter McPartlin, Úna Herlihy #taxadvice https://lnkd.in/e2rSyWdG

Yes, we know our birthday was last week but we received this lovely video gift to mark our 4th year in business from one of our great freelancers, Bill McDonough. 🎥 Bill is an excellent videographer and has produced TV ads & numerous promotional, corporate, training & web videos as well as event videos for a broad range of clients including, Irish Rail, Newstalk, Domino's & Accenture. Thanks Bill 🎬👏 Úna Herlihy & Peter McPartlin #freelancers #marketing #creativity #digitalmarketing

In this Indie List session from June, we were lucky to have Jen Corcoran, one of the UK's leading trainers on LinkedIn marketing, addresses the fears and blockages that hold business people back from using the platform as a great tool for business connections. Jen goes under the label of "The Super Connector" and despite being a shy introvert, Jen mastered LinkedIn and turned it into her secret weapon. After leaving her corporate job, she embraced her calling to help introverted freelancers connect with their ideal clients. She has developed her own her 4-stage PACT™ framework (Presence – Action – Connect – Track) which helps people to make genuine connections and attract ideal clients. Even if you think you're a LinkedIn ninja, we promise that you'll learn something useful from this session. https://lnkd.in/eKdMrGvB Úna Herlihy, Peter McPartlin, Amanda Morey #linkedinmarketing #freelancers

Struggling with your marketing, creative or digital brief? 😣 Here's a little AI widget that we created to help you get started. 👇 https://indielist.ai/ Peter McPartlin, Úna Herlihy, Amanda Morey #freelancers #marketing #fractionalcmo #GenAI

In the last couple of weeks there have been an interesting series of research reports across the Irish business sector all pointing in the same direction: 😲Over 80% of Irish employers are unable to recruit key staff (Manpower 🚶One-in-four workers changed employer in the last year. (Microsoft) 📉Over a quarter of Irish CEOs do not believe that their business will be viable in a decade without reinvention. (PwC Ireland) Smart companies are increasingly adopting the "hybrid team" model to drive innovation and reduce overhead. Designing an organisation and workforce that is agile, flexible, and adapts quickly to change is critical. Freelancers are a powerful way to provide organisations with the flexibility and specialised skill access needed to quickly adjust. Talk to us and we'll introduce you to some great marketing ones. Peter McPartlin, Úna Herlihy Jon Younger PhD, Matthew Mottola, Maari Casey, Karina Rehavia #freelancers #blendedteams

Independent’s Day – for life, liberty and the pursuit of market share This is a press ad that we ran for the official launch of The Indie List on July 4th, 2020. It was written by Denis Goodbody and designed by Brendan O'Flaherty, two brilliant freelancers. Our aim was to draw attention to the diverse community of marketing, creative and digital freelancers available for hire through us, or as the copy said... “a well of problem solvers, re-imaginers and firestarters, ready, willing and available to oil the wheels of Irish commerce.” Much has changed in the years since. We’ve welcomed more freelancers to the fold. Our client base has grown to include some of the country’s best-known companies. We’ve added new services and our network of collaborators has spread beyond these shores. Simultaneously, the freelance tide has swept across the globe as more employers begin to value the need for workforce agility and expertise in a time of talent scarcity. Yes, AI brings its own challenges to the freelance world as it does to almost every sector of employment. However, we know that human ingenuity, creativity and understanding are not things that can be easily replicated by a large language model. As we head into our fifth year of The Indie List, we are more confident than ever of the opportunities that lie ahead for brilliant freelancers who’ve the courage to carve out a career path which fits work into their lives rather than vice versa. For now, we would like to say “thank you” to our 1,400 strong community, our client and agency supporters, and the many others who have helped us fly The Indie List flag for the last four years. Go raibh míle maith agat.👏 Úna Herlihy & Peter McPartlin P.S. With special thanks to Amanda Morey, Shane Dolan, Kris Byers, Jimmy Sheehan, Aiden Grennelle, Jon Younger PhD, Matthew Mottola, Diana Byrne, Karen Howley, Allen Kiernan

Yes we know that we can sound like a broken record when reminding freelancers about getting their portfolios in ship-shape form. Unfortunately, they are often the last thing that get attention. Poorly crafted portfolios and proposals cost freelancers up to 16% in lost sales. 😱 In this Indie List lunchtime session from our video vaults, Fay Goldstein, shows how to avoid this pitfall and craft impactful portfolios and proposals that get results. Fay is the co-founder and CEO of Folio.build, an AI platform that fine-tunes sales content to resonate with each client or prospect, boosting win-rates and revenue growth. Give it a gander during your lunchtime and see how you can smarten up your portfolio or pitch presentation for new prospects. https://lnkd.in/eXZujXHQ Úna Herlihy, Peter McPartlin, Amanda Morey #freelancerlearning

The global freelance economy has seen incredible growth since 2021 with the number of full-time freelancers having doubled. Our friend, Jon Younger PhD has been the primary reporter on the Freelance Revolution for over a decade through his columns in Forbes. In this his latest piece, he gathers the views of freelance platforms (including The Indie List), on the prospects and challenges that lie ahead. Peter McPartlin, Úna Herlihy #freelancerevolution https://lnkd.in/ekatG6kd

We've talked before about the benefits of freelancers collaborating or "hunting in packs". Well now there's a new name for it...."partner-lancing" 👌 It's a structure that combines the best of a partnership without the responsibility and commitment of a more formal arrangement. Here's the ingredients for a successful partner-lancing relationship: FIND YOUR DOPPELGANGER 👯 MAINTAIN YOUR RELATIONSHIPS 🫂 FIND ECONOMIES OF SCALE ⚖️ DIVVY UP THE GRUNT WORK 🐷 HOLD EACH OTHER ACCOUNTABLE 🔍 Read the full 'how to' article by Sara Gaviser Leslie and Miriam Stone 👏 Peter McPartlin, Úna Herlihy Jon Younger PhD, Matthew Mottola, Karina Rehavia, Maari Casey https://lnkd.in/eGg6Sd2F

Diving into the world of Gen-AI in marketing might have you feeling a bit like you're deciphering the Da Vinci Code with a blindfold on! 😱 Every day, there’s a new gadget or gizmo popping up, not to mention the maze of brand risks, regulations, and the nitty-gritty of company policies to navigate. Fear not! The Indie List can now offer a range of Gen-AI training masterclasses and workshops. These aren’t just any old classes; they’re practical, marketing-focused sessions designed to kick-start your team’s AI adventure in a way that’s tailored just for you. Fancy a chat to learn more? Úna Herlihy and Peter McPartlin are ready to guide you through the AI jungle. Give us a buzz! 📲 #GenAIfreelancers #GenAItraining