The Sleeping Barber Podcast

In case you missed it, our latest episode is out! Marc Binkley and Vassilis K. Douros welcome Dr. Ella Ward, Senior Marketing Scientist from the Ehrenberg-Bass Institute to discuss the secrets behind effective visual brand identity. Dr. Ella Ward shares her expertise on the importance of visual brand identity, the difference between being data-driven and evidence-based, how to create cohesive brand packaging and so much more! This is a great episode, that we know you'll love. Where to listen: Apple Podcasts: https://lnkd.in/gBcuYi_i Spotify: https://lnkd.in/gf9v3inx YouTube: https://lnkd.in/gTMZmDkv Timestamps: 0:00 - Podcast Introduction 0:50 - Introduction to Ella 3:31 - Path to becoming a Marketing Scientist @ Ehrenberg-Bass Institute 4:28 - Ella’s areas of research 5:23 - Visual cohesion across the brand portfolio 6:40 - The scientific revolution happening in marketing 8:39 - Marketing science matters because the real world is a very weird place 10:33 - Data-driven vs. Evidence-based marketing 13:05 - Using science to lead change 16:40 - Bloodletting & changing paradigms 18:30 - The difference between brand books and Distinctive Brand Assets (DBA) 20:44 - Making brands available & linking brands to memory 23:22 - Brand management isn’t about policing, it should be fun 26:45 - Rebranding? Know what assets trigger the brand 29:20 - How effective are your DBAs at triggering memory 30:52 - Why characters are more memorable than other types of distinctive assets 34:20 - Rebranding? know the strength of your distinctive assets 36:15 - Adding to your distinctive asset pallet - Ikea voiceover 39:10 - Hagen-Dazs Case Study 39:40 - Package colours used to signal variety aren’t often effective 43:17 - The danger of using colour to signal a variety 45:38 - Prioritize your branding over colour signalling 49:43 - Decreasing product packaging types to improve advertising efficiency 51:00 - Cohesive branding improves the bottom line 53:17 - Differentiation v. Distinctiveness in product packaging 58:25 - Packaging Services 1:01:45 - Post-pod with V and Marc

We are back with our latest episode! Dive into the world of creative advertising with Andrew Tindall, SVP of Global Partnerships at System1! Discover why creativity is crucial in marketing, the pitfalls of AI-generated content, and how to craft effective ads. He also talks to us about his time on "The Apprentice" and his journey from medicine to marketing! Quote of the interview: "Entertain for commercial gain." Don't miss this great episode! Timestamps: 0:00 - Opening 1:00 - Introduction to Andrew Tindall 3:00 - Andrew’s background and career journey 8:00 - The importance of creativity in advertising 12:00 - The problem with AI-generated creative 16:00 - Three elements of effective ads 20:00 - Why dull ads are the biggest risk to your business 25:00 - The role of strategy in creative effectiveness 30:00 - The impact of business strategy on marketing 35:00 - The importance of pretesting ads 40:00 - The future of creative advertising 45:00 - Closing thoughts 50:00 - Post-pod discussion Links: Youtube: https://lnkd.in/gxdpvzHD Apple: https://lnkd.in/gGWsN8TP  Spotify: https://lnkd.in/guShXUJC Post-Pod: https://lnkd.in/gZUB7xMj #MarketingStrategy #CreativeAdvertising #MarketingPodcast #Podcast

In case you missed it. For our first interview of the year, we delve into Kapero's recent study revealing that marketing departments are overwhelmed with production tasks, often at the expense of generating true business value. Our conversation also explores how organizational design can impact marketing effectiveness. It addresses the pitfalls of approaches like "Performance Marketing" and "Growth Hacking," which may inadvertently undermine the business value of marketing. Special thanks to both Kaj Johansson and Hanna Riberdahl for being so generous with their time and sharing their insights. Where to listen: Apple Podcasts: https://lnkd.in/gw_GMrcP Spotify: https://lnkd.in/gkpBZvuz ⁠⁠ Youtube: https://lnkd.in/gHKw4fVu Link to the study: https://lnkd.in/giHQkXKx Link to the effectiveness system: https://lnkd.in/g6MQXGYu #podcast #marketingpodcast #marketing #performancemarketing #marketingeffectiveness

Generative AI for Cookieless campaigns and reducing online returns, Solo Stove blames marketing, Purpose Marketing takes another hit, Contagious case study and Ad of the Week!

A science-backed model to replace STP, the rise of in-house agencies, the Rise and Fall of Target Canada, Guinness Ad of the Week and more!

Happy New Year everyone! Welcome to season 3 of The Sleeping Barber! We are kicking the year off with our Barber’s Brief segment where we cover news that caught our eye, a marketing moment (case study) where we highlight a case study, and our ad of the week. Enjoy the show! Where to listen: Apple Podcasts: https://lnkd.in/dgsNK7XQ Spotify: https://lnkd.in/deWWguU8 Google Podcasts: https://lnkd.in/dinXbkec Youtube: https://lnkd.in/dCcBM8ze Web: https://lnkd.in/d4AcHeHm #podcast #marketingpodcast

In this newsletter - Amazon Joy Ride, Dove's Cost of Real Beauty campaign, why Canadians paying more for Mortgage debt should give marketers pause for a needed reality check.

In this newsletter - Amazon Joy Ride, Dove's Cost of Real Beauty campaign, why Canadians paying more for Mortgage debt should give marketers pause for a needed reality check.

Tune in to the latest edition of the Barber's Brief! This week we cover some great stories, starting with Mark Ritson's latest opinion piece titled, "Effectiveness ignorance has left American marketing lagging behind the rest of the world". Enjoy the show! Links to the episode: Apple Podcasts: https://lnkd.in/dHFqTVfh  Spotify: https://lnkd.in/d-AH5DTj Youtube: https://lnkd.in/dFFWPVkg Google Podcasts: https://lnkd.in/d93TMt9G 

The latest episode of The Barber's Brief is out! Check out our accompanying newsletter featuring Industry News, a Case Study and the Ad of The Week.