At Cannes Lions 2024, Pedigree made history with ‘Adoptable’. With 12 million dogs waiting in shelters around the world, Pedigree knew making an ad about adoption wasn’t enough. Using machine learning, it spruced up images of shelter dogs and made every one of its ads into an adoption ad – so the dogs had a chance at finding their forever homes. The result? 50% of featured dogs were adopted in the first two weeks. Adoptable | Pedigree | Colenso BBDO | 2024 🏆1 Grand Prix 🥇1 Gold Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️1 Shortlist See the most prominent industry moments of the Festival in the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now for early access | lnkd.in/eEJRqzaR
Cannes Lions International Festival of Creativity
Advertising Services
The home of creativity.
About us
The home of creativity. LIONS is the destination for those in the pursuit of creative excellence. From the team behind Cannes Lions. Part of Ascential plc.
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https://www.lionscreativity.com/
External link for Cannes Lions International Festival of Creativity
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- Advertising Services
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- 51-200 employees
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- Public Company
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- 1954
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- marketing
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Employees at Cannes Lions International Festival of Creativity
Updates
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Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Mishead Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR
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Cannes Lions International Festival of Creativity reposted this
Founder & CEO/ Director / Filmmaker / Motion Designer / VFX Artist / Content Creator / Public Speaker
What would our creative landscape look like today, if more people was able to Unlock their Creative Genius? This is what I asked the delegates in my talk at Cannes Lions International Festival of Creativity It was my mission to remind everyone in the room that we are all creative individuals in this world, and we have to remember how to ‘tap in’ to unlock it. I shared my creative practices with the audience in a term I call ‘The Visual Alchemy Process’. To show the audience how to rediscover a part of themselves they may have forgotten in their careers, and unlock their creative genius. In a world that is increasingly focused (and dependent) on A.I. (artificial Intelligence) I wanted to remind everyone that the greatest technology at our disposal is I.I. (Infinite Intelligence). Thank you to everyone in the audience who attended and online! Let’s keep creating and making magic for the world. Special thanks to the entire Cannes Lions International Festival of Creativity team! 🎥: Bereng Monareng 🙏🏾 #canneslions2024 #visualalchemy #infiniteintelligence #romainereid #visualalchemist #cannesspeaker #publicspeaking #filmmaker #cannesnoir
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In the Debussy Theatre, we were joined by entrepreneurial duo Chrissy Teigen and John Legend for a live taping of the award-winning podcast, 'On with Kara Swisher'. In the session that covered how to build up brands, Chrissy spoke specifically about why you should put total trust in your hires. Catch up on all Festival talks on The Work, available with your delegate pass until 12 July | lnkd.in/eU6inpXT #CannesLions2024
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Lisa Smith, Global Executive Creative Director of Jones Knowles Ritchie, took to the Rotonde stage at Cannes Lions 2024. As part of WARC’s Creative Impact series, she explained why communicating with stakeholders is key – and avoiding silos is a must. Catch up with all Festival talks on The Work, available with your delegate pass until 12 July | lnkd.in/fpvCbdy #CannesLions2024
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Artist and Stage Designer es devlin knows a simple idea can be the most effective. She broke down some of her creative processes on the Debussy Stage – exploring the intersection of where art meets science. Available to watch now on The Work for subscribers, delegates and Digital Pass holders | https://lnkd.in/fpvCbdy #CannesLions2024
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That, once again, is a wrap. As the red carpet hosted history-making Lion winners for the final time at Cannes Lions 2024, we caught up with them to discover more of the stories of ‘This Lion’. See you again next year. #CannesLions2024
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Congratulations to The Monkeys, Accenture Song | Grand Prix winners in the Film Lions for ‘Play It Safe’. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024
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Congratulations to Marcel | Grand Prix winners in the Film Lions for ‘Women’s Football’. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024
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Congratulations to Unilever | 2024 recipient of Creative Marketer of the Year. Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK #CannesLions2024