IAPI - Institute of Advertising Practitioners in Ireland

Yesterday, IAPI in partnership with Marketing Society of Ireland hosted our annual Cannes-alysis event drawing a huge audience of over 230 of Ireland's top creative marketing minds, all gathered to hear from our wonderful line-up of speakers about the best work emerging from the Cannes Lions International Festival of Creativity in 2024.  Many thanks to Eilís Fitzgerald, Ger Roe, Laura Lynch and Rachael Crawley for taking the time to prepare and present their thoughts. Ger Roe from Publicis Dublin shared his jury room experience and the audience gained great insight into the Print and Publishing category with work from Coca Cola, Magnum and IKEA amongst those reviewed. Meanwhile Laura Lynch from Bank of Ireland and Eilis Fitzgerald from Three Ireland captivated the audience with their chosen campaigns from the festival which included work from Specsavers, Dramamine, KPN and Renault to name just a few. Attendees were inspired by all the innovative campaigns on show this year including our own Irish winner from 2024, the multi award-winning "Pub Museums" campaign from The HEINEKEN Company which was deftly presented by Rachael Crawley. The event was MC'd by IAPI's Katherine Ryan who also spoke about the work of our Young Lions this year and the theme of accessibility which ran throughout the festival in 2024. It was a morning filled with inspiration, innovation, and insights for the advertising community. Thank you to all who attended and made the event a success! Check out the Flickr Album for photos from the event>> https://lnkd.in/esyP85d3

Our very own Ger Roe experienced Cannes 2024 from every angle: as an awarding judge, presenting our own work, and winning Lions for Heineken’s Pub Museums. Now he’s giving you the inside scoop on the most prestigious advertising festival in the world. IAPI - Institute of Advertising Practitioners in Ireland

LAST CHANCE TO REGISTER! CANNES-ALYSIS 2024 - 11TH JULY @ 8:30 AM 🗓 IAPI, Ireland's official festival representative, is thrilled to partner with The Marketing Society of Ireland for this year's event. We’ll showcase the latest and greatest from Cannes Lions International Festival of Creativity, including the most inspiring work, successful case studies, and groundbreaking innovations that stole the spotlight. 💡 The event is just two days away, and seats are filling up fast! This is your final chance to register. Don't miss out - secure your spot now before it’s too late!! Link 🔗 https://lnkd.in/dM_Gvg-d                                                                                                                                                          

LAST CHANCE TO REGISTER: ONLINE MASTERCLASS ON BUILDING BRIDGES IN BUSINESS - 9TH JULY With our dedication to Equity, Diversity and Inclusion, we continuously aim to help our members stay up to date with best practices in engaging with, recruiting and retaining diverse talent in the advertising and creative industries. That is why we have partnered with GORM an Irish intercultural consultancy and award-winning social enterprise, to present one of their "Building Bridges in Business" Masterclasses to our members. With only one week to go, we are excited for this upcoming event! Titled, ‘Attracting Diverse Talent into the Creative Industries', this session will be hosted by IAPI Board Member and Director with Starcom, part of Core, Anna Doyle, she will be joined by GORM founder and social psychologist, Mamobo O. The webinar take place in one week's time on July 9th 2024, from 11:30 am - 12:30 pm. Read more about the webinar and speakers on iapi.ie>> https://lnkd.in/e3Bc8uBQ

We're thrilled to share some fantastic news! IAPI has just launched its 2024 campaign, and we couldn't be more excited about it. Titled "Our Member Agencies Deliver Real Business Results," this initiative is all about highlighting the incredible effectiveness of our member agencies in driving genuine business growth. Check out the campaign and the various iterations here :          https://lnkd.in/dv-SFTMF       This campaign stems from the remarkable success stories of the Effie Awards 2023, where we measured tangible business outcomes like Sales Uplift, Growth in Customer Base, and Value Share. The results speak for themselves: ◼ Sales Uplift: +16% ◼Value Share: +4.7 percentage points ◼Customer Base: +23% It's designed to validate advertising budgets and underscore the essential role our industry plays in driving business success. Where You Can Catch the Campaign? ◼Out-of-Home (OOH): Keep an eye out for our campaign running in multiple digital formats across a range of suppliers during Cycle 14 and 15, starting July 1st. ◼Radio: Tune in to RTÉ, Bauer Media & Urban Media stations throughout July to hear our 30-second creative spots. ◼Print: Look for our ads in Business Post, Irish Independent, THE SUNDAY INDEPENDENT LIMITED, The Irish Times, and Irish Examiner. We want to give a huge shoutout to everyone who made this campaign possible: Agency: The Brill Building Creative Strategist & Executive Creative Director: Roisin Keown Creative Director / Illustrator: Peter Snodden Copywriter (Concept & Print): John McMahon Project Lead: Eleanor McCarthy Copywriter (Radio): Greg McLoughlin, TheMix_PernodRicard Animation: The Brill Building Sound Recording: RAYGUN Sound Design: Scimitar Sound Media Planning: Jonathan Conlon, GroupM Strategic Planner: Margaret Gilsenan, Boys + Girls We also couldn't have done it without the incredible support of our media partners, including Business Post, Irish Times & Irish Examiner Group, Mediahuis IRL, TALON OUTDOOR LIMITED, Bauer Media Group, urbanmedia ,and RTE. #IAPI #BusinessGrowth #EffieAwards #AdvertisingEffectiveness #Marketing Charley Stoney, Lorcán Hanlon, Abi Moran, Geraldine Jones, Sean Hynes, Aoife McCleary, Emma Williams, Chris Cashen, Anna Doyle, Neal Davies, Helen Stanley

As we enter the second week post-Cannes, the impact of the Cannes Lions International Festival of Creativity is still resonating. This premier event for media and marketing professionals demands a significant investment of time and resources, but the benefits are undeniable. Lorcán Hanlon has penned a compelling article reflecting on his Cannes Lions experience and discussing why the festival is a valuable investment for those in Irish media. Supported by Enterprise Ireland and IAPI - Institute of Advertising Practitioners in Ireland (Institute of Advertising Practitioners in Ireland), this year's delegation effectively showcased the substantial business opportunities available at the festival. Check out this insightful piece on the Business Post : https://lnkd.in/dFTKC7w5 Dara Taaffe, Charley Stoney, Katherine Ryan, Shreesha Hegde, Conor O'Donovan, Conor Stewart

Delighted to contribute to the Business Post article today on the Cannes Lions International Festival of Creativity, which is an important platform for Irish creative services companies to engage global brands, tech platforms, media owners and marketing decision makers. Our ambition is to help more Irish companies in the sector to further internationalise by supporting their development, AI and technology adoption and by putting a spotlight on Irish creativity across the world. https://lnkd.in/eAh2Q3Ws Lorcán Hanlon Charley Stoney IAPI - Institute of Advertising Practitioners in Ireland Enterprise Ireland Cannes Lions International Festival of Creativity

IAPI is delighted to announce that several distinguished Irish marketing leaders have been selected to serve on the jury for the prestigious 2024 Effie Awards Europe. This recognition marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry. Irish Jury Members: 🔹 Bairbre McGlade, Creative Director at TBWA\Ireland. 🔹 Cara Chambers, Chief Marketing Officer at C&C Group. 🔹 Ciara O'Meara, Creative Director at VCCP. 🔹 Eimear Fitzmaurice, Head of Planning at Folk VML. 🔹 Emer Fitzgerald, Global Strategy Director & Engagement Lead at Droga5 Dublin. 🔹 Linda O'Connell’Connell, Marketing and Communications Manager at Breakthrough Cancer Research. 🔹 Mark Brennan, Marketing Lead at Allianz Ireland. 🔹 Niamh Murphy, Head of Planning and Behavioural Science at Forsman & Bodenfors Dublin. 🔹 Niall Reynolds, Advertising and Marketing Manager UK at Vodafone. 🔹 Nichola Mullen, Director of Fundraising at Pieta. 🔹 Nicky Doran, Strategic Consultant 🔹 Roisin Keown, CEO and Executive Creative Director at The Brill Building. Leading the 2024 Effie Europe jury as co-chairs are representatives from both the agency and client worlds: Harrison Steinhart, Global Strategy Director at DDB Paris, and Iva Bennefeld-Stepanic, Vice President Marketing Central Europe | International at Mondelez. For more information visit Effie Europe>> https://lnkd.in/dz8qi2SB European Association of Communications Agencies (EACA), Charley Stoney, IAPI - Institute of Advertising Practitioners in Ireland

STEPS - MENTEE APPLICATIONS NOW OPEN UNTIL 26TH JULY We are thrilled to announce the next phase of the STEPS mentoring program, a collaboration between IAPI and the Marketing Society Future Council. After a successful recruitment drive for our mentors and with the selection process for them underway, it’s now time to accept applications from Mentees. Apply now to take part in this programme which will further enable your growth and progress providing the guidance and support that will propel you forward. This collaborative effort between IAPI and the Marketing Society Future Council is set to strengthen our entire industry. By participating in STEPS (Share, Teach, Elevate, Progress, and Support), we're building a vibrant community where everyone can thrive. Join us on this journey to elevate, progress, and support the future leaders of Marketing and Advertising! WHO CAN APPLY ?  🔹If you're within the first five years of your marketing career. 🔹Affiliated with an IAPI member agency or the Marketing Society of Ireland Embrace this opportunity to learn from industry leaders and develop your skills. Discover the benefits of becoming a mentee, including skill development, networking opportunities, and career advancement. For more information and to apply, visit>> https://lnkd.in/dKyq2fe2 Adam Brannigan, Laura Cassidy

IAPI, as Ireland's official Cannes Lions International Festival of Creativity representative, are very pleased to be partnering this year with Marketing Society of Ireland  for our annual event Cannes- Alysis 2024 bringing back the latest & greatest from Cannes Lions. We have a splendid line up of speakers for you this year, including Ger Roe, Board Creative Director, Publicis Dublin; Jessica Bermingham, Head of Production, Droga5 Dublin; Eilís Fitzgerald, Head of Marketing Communications, Three Ireland; Laura Lynch, Group CMO, Bank of Ireland, and Rachael Crawley, Senior Brand Manager, The HEINEKEN Company. We'll showcase the most inspiring and interesting work, successful case studies and amazing innovations that roared their way to success at the festival. This event is one not to be missed! Join us on Thursday 11th July in the Royal Irish Academy of Music for a morning of inspiring creativity. Book today to secure your tickets>> https://lnkd.in/dM_Gvg-d Charley Stoney, Mark Noble, IAPI - Institute of Advertising Practitioners in Ireland