Rawai is an off-the-beaten-path area of Phuket that attracts devotees of Muay Thai martial arts. Training centers here teach all levels, from absolute beginner to world champion. On the opposite end of the vacation spectrum, there’s the Phuket Seashell Museum, an immense collection of delicate specimens from around the world. A visit to the Sea Gypsy Village on the eastern end of Rawai Beach is a transformative experience.

Just 80 km north of Phuket, Khao Lak was essentially erased by the 2004 tsunami. But the town, and the tourist industry it relies on, has rebounded. It remains quieter than other coastal destinations, offering secluded beaches, tranquil nights and family-oriented activities. You want full moon parties and besotted nights? You’re out of luck. But if you’re looking for unparalleled scuba diving in the Similan Islands, you’ve hit the jackpot.