Raquelle M. Zuzarte’s Post

🌟 Musk Magic OR Musk Mayhem? 🌟 Once a year, the industry gathers at Cannes Lions to behold what matters, debate urgent issues, and drive change through sheer brilliance. That is always the ambition. In 2024, creativity alone was not enough. With elections in nearly 50 countries, representing half of the world’s population, and ongoing conflicts in Ukraine and the Middle East, Cannes Lions provided an opportunity to use the platform to inspire fundamental change through the power of storytelling and something beyond human creativity – audacity and perseverance. This was underscored by LionHeart Award winner Maria Ressa, who emphasized the importance of facts, truth, and trust, highlighting her efforts to safeguard freedom of expression. Cannes Lions 2024 was a whirlwind of innovation, creativity, and industry insights. The Musk presentation on June 19th was a highlight, offering a glimpse into the future of marketing and communications. Here's my take on this year's Cannes Lions International Festival of Creativity https://lnkd.in/ghdYdWmU #Cannes2024 #Musk #CreativityIsNotEnough

🌟MAGIC🌟 happens when you bring passionate marketing leaders and GaryVee together at #Cannes2024! Our P&G Alumni Network - Official Page 2024 Cannes gathering showcased the energy, passion and spirit of our Alumni network.   I had the opportunity to dive into the Top AI Marketing Personas with illustrious leaders, Jennifer Chase, SAS, Michelle Crossan-Matos, Ulta Beauty and Najoh Tita-Reid, Mars Petcare The 3 takeaways - Chemistry Candor and Collison 🌟 𝐂𝐡𝐞𝐦𝐢𝐬𝐭𝐫𝐲: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 With almost 44 million loyalty members making up 95% of sales, Ulta personalizes customer experiences by integrating digital and physical touchpoints, creating seamless chemistry that keeps loyalists committed to the brand 🌟 𝐂𝐚𝐧𝐝𝐨𝐫: 𝐓𝐫𝐮𝐭𝐡 𝐢𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 SAS embraces the "trifecta of undeniable AI platform value: performance, productivity, and trust." This transparency fosters trust and drives improvement, solidifying SAS's role as a trusted leader in analytics.  🌟 𝐂𝐨𝐥𝐥𝐢𝐬𝐢𝐨𝐧: 𝐈𝐠𝐧𝐢𝐭𝐢𝐧𝐠 𝐆𝐞𝐧𝐢𝐮𝐬 Pedigree's Grand-Prix winning "Adoptable" campaign leverages AI, with a campaign that features real shelter dogs in advertisements, transforming them into powerful messages for adoption. This innovative approach showcases how new ideas and technology can collide to create impactful and meaningful change 🌟 When the 3 C's come together you build your path to the CEO role with customer-obsession, data rigor and competitive moves with ambidextrous thinking! Thank you to Gary Vaynerchuk, Andrea Sullivan, Avery Akkineni, Mathilde Delhoume-Debreu, Richard Cacciato, Ed Tazzia, Jack M., Jim Stengel, Marc S. Pritchard, Gina Lam, Ranu G., Natalia Ball, Ikdeep Singh, Jacek Chrusciany, Pascal Houdayer, Dalia Feldheim, Filippo Catalano, Aaron Fetters, Jean-Paul Jansen. Walter Geiger, Lukasz Stebelski, Morolayo Olatunde, Bilge BALCI, Summer (Orsini) McGovern, Jamie Antonino, Elsie Gallegos, Sophie Blum, Nancy Neuman, Nina Pearl, Nancy Zakhary, Crystal Carroll, Ray Yeung, Emilia Kim, Kelly Mahoney, Daniel Adkins Jon Suarez-Davis (jsd) #Cannes2024 #AIMarketing #PGAlums #FutureIsNow

A special invitation to our Procter & Gamble Alumni Network Please join me, VaynerX and our global community at the Cannes Lions 2024 P&G Alumni Network - Official Page Alumni Lunch Hear from industry leaders, Michelle Crossan-Matos, Carol Chen and Najoh Tita-Reid as we dig deep on the implications of AI on our craft of marketing and discuss the Top 5 Marketing Personas that drive success in our AI-first world.  A great opportunity to reconnect with P&G Alumni friends and partners aboard the VaynerX yacht. Join us June 19th for a riveting discussion and some very memorable  conversations! Gina Lam Richard Cacciato Elsie Gallegos Pascal Houdayer Samuel Rueff Sophie Blum Michelle Froah Gary Vaynerchuk Andrea Sullivan Jim Stengel Zena Srivatsa Arnold Jane Wakely Mathilde Delhoume-Debreu #AIMarketing #FutureofMarketing #CannesLions2024

Can we future proof the role of the CMO? We can. It will take Centricity, Fluency, Defiance, and Agility. Read my latest piece inspired by industry leaders Samantha Maltin, Soyoung Kang, Minjae Ormes, Janet Balis, Josh London, Benji Baer, and Peter Weingard at the American Marketing Association AMA Marketing Hall of Fame. https://lnkd.in/gPdf4BQp Congratulations to Hall of Fame inductees:Soyoung Kang, Fernando Machado, Madonna Badger, Dr. Sabrina Kizzie, DBA, MPA, Jeff Marshall, Tom Burrell Great to connect with: Helena Verellen, Margaret Molloy 🙋♀️, Clinton Barnes, David Berkowitz, Tessa Burg, Kerushan Govender, Dan Lowden Drew Neisser Karen Danziger #CMOImpact #BusinessGrowth #AMA

Getting listed on NASDAQ is a pretty big deal and your CFO plays a big role in ensuring all the market cap, cash flow, revenue, asset and shareholder equity requirements are met. If you had one hour with a CFO and could ask all your burning questions, what would you prioritize first? Here's your chance...on May 17 as we launch Episode #2 of MADISON & WALL, "Finance Skills for Marketers", join us for an insights-packed session with CFO George Benaroya, NYU Professor and myself, as we discuss the key financial drivers of marketing success and an update on the scripted series in development (green lit from Episode#1) REGISTER now as we are filling up: https://lnkd.in/g6wTEuuZ TELL US WHAT YOU WANT TO LEARN: https://lnkd.in/gdg9NPVG MAY 17 12-1pm ET Cost: Zero JOIN US: https://lnkd.in/g6wTEuuZ #FinanceSkills #MarketingExcellence #StreamingEconomicsts

Join us for another deep dive on "Finance Skills For Marketers" on May 17, following our successful first episode, where CFO George Benaroya approved $4M in spend for the pilot of the new scripted series by MADISON+WALL (our fictional streaming co). Thank you to Audible's Cynthia Chu, CFO and CGO, for her great advice and tips on making your CFO your ally and supporter! In Episode#2, we want to hear your biggest questions as you navigate marketing financial decisions and get your CFO on your side -- especially in our AI-fast world! MAY 17 12-1pm ET Cost: Zero REGISTER now as we are filling up: https://lnkd.in/g6wTEuuZ TELL US WHAT YOU WANT TO LEARN: https://lnkd.in/gdg9NPVG DID YOU KNOW? To be listed on Nasdaq, companies must meet the criteria of earnings, capitalization with cash flow and revenue and assets with equity JOIN US: https://lnkd.in/g6wTEuuZ #FinanceSkills #MarketingExcellence #StreamingEconomics