Federico Salvitti

Part of a wider content marketing strategy, the goal of this implementation is to test Eloqua's ROI starting from a selected 30+ Sales Team. Purpose of the initiative is to support Gartner's GVP of Sales Ops, Marketing and Gartner's Operating Committee to assess its potential advantages and risks before scaling it to the entire sales force.

In a team that consists of Marketing and Sales, my role is to represent the needs and processes of the sales force, understand how they fit into… Show more

Part of a wider content marketing strategy, the goal of this implementation is to test Eloqua's ROI starting from a selected 30+ Sales Team. Purpose of the initiative is to support Gartner's GVP of Sales Ops, Marketing and Gartner's Operating Committee to assess its potential advantages and risks before scaling it to the entire sales force.

In a team that consists of Marketing and Sales, my role is to represent the needs and processes of the sales force, understand how they fit into Gartner's marketing programs needs and propose solutions that deliver sales results that can be demonstrated and replicated.

In order to translate the value of this project to the Operating Committee, the skills required to accomplish this task include a thorough understanding of Marketing Technology and Process Management, while demonstrating "out of the box" Business Strategy and Business Modelling ideas.
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Leveraging Universita.it's readership, we played a pivotal role in growing the United Nations Simulation's registration and expand exponentially its presence on all national media outlets.
Together with the efforts of a team of 7, my role was to coordinate the Content Marketing campaings and the Lead Generation initiatives by leveraging Owned, Earned and Paid digital assets. The key skills that I have contributed with have been: building relationships with key stakeholders, formalizing the… Show more

Leveraging Universita.it's readership, we played a pivotal role in growing the United Nations Simulation's registration and expand exponentially its presence on all national media outlets.
Together with the efforts of a team of 7, my role was to coordinate the Content Marketing campaings and the Lead Generation initiatives by leveraging Owned, Earned and Paid digital assets. The key skills that I have contributed with have been: building relationships with key stakeholders, formalizing the contracts and the negotiations with key decision makers, build a mutual co-marketing plan for both physical and digital initaitves and manage the entire content supply chain and its dissemination for lead generation purposes. Show less

Vision, Strategy, Planning, Execution and Management of all cross-fucntional teams required to build one of Europe's largest university-centric news portal.
The portal spurred from the need to change part of the university system in Italy and democratize access to infomration and equal opportunities for all students. Over the years, Universita.it has become a voice of authority to prepare for bursaries requests, expereinces abroad and for students to have a one-stop shop to compane… Show more

Vision, Strategy, Planning, Execution and Management of all cross-fucntional teams required to build one of Europe's largest university-centric news portal.
The portal spurred from the need to change part of the university system in Italy and democratize access to infomration and equal opportunities for all students. Over the years, Universita.it has become a voice of authority to prepare for bursaries requests, expereinces abroad and for students to have a one-stop shop to compane universities. Show less

Energitismo selects the most elegant products in the Design and in the Lifestyle sector and evolves them to be sustainable and energy efficent.
Widely recognised as one of the most exciting new ventures in Italy, Energitismo is followed by over 1M people and has attracted the attention of institutions like Ministries and Government agencies for internationalisation.
My role is to craft the Marketing & Sales strategy document, support senior management on digital strategic business… Show more

Energitismo selects the most elegant products in the Design and in the Lifestyle sector and evolves them to be sustainable and energy efficent.
Widely recognised as one of the most exciting new ventures in Italy, Energitismo is followed by over 1M people and has attracted the attention of institutions like Ministries and Government agencies for internationalisation.
My role is to craft the Marketing & Sales strategy document, support senior management on digital strategic business modelling and manage stakeholders relationships in the USA. Show less

Dotadv is the best Self Service Premium Advertising Platform in the world. Developed blending programming, publishing and media planning skills, this SaaS is built following the most impresive standards of integration and usability, bringing definitive ROI to our clients in the publishing and Media Agency sectors. Prior to its successful acquisition in 2014, I was responsible to take the brand global, develop new business opportunities and contribute to the New Product Development with… Show more

Dotadv is the best Self Service Premium Advertising Platform in the world. Developed blending programming, publishing and media planning skills, this SaaS is built following the most impresive standards of integration and usability, bringing definitive ROI to our clients in the publishing and Media Agency sectors. Prior to its successful acquisition in 2014, I was responsible to take the brand global, develop new business opportunities and contribute to the New Product Development with marketers, publishers and developers. Show less